Join Christina Rosenbach, Fullpath’s CCO, and Mo Zahabi, Cox Automotive’s AVP Product Consulting, at Digital Dealer for a dive into how dealerships can unify data, maximize customer engagement, and drive more revenue with clean data and AI. Tuesday, Sept 22 | 10:10 AM – 10:30 AM Interested in learning more about automotive’s leading AI ecosystem? Catch the Fullpath team at the Cox Automotive Booth #515! See you there >> hubs.la/Q04x67jp0

Ask a shopper what they're looking for and you'll get an answer shaped by budget anxiety, a spouse's opinion, or whatever they think will get them out of the conversation faster. Checking what they are browsing at 10PM will get you much closer to the truth. Your website is constantly gathering intent signals. Your customers are browsing models, trims, specific VINs, and revisiting VDPs as part of their decision making process. That behavior is a better predictor of what someone will buy than almost anything they say out loud. But too often those signals stay trapped in website analytics while the actual conversation happens in the CRM. Putting that behavior in front of the rep who needs it should be table stakes for every dealership. Without that behavior in your shopper profiles, your team starts every conversation at a disadvantage. Stay tuned for more on how Fullpath is helping you put an end to the guesswork.

The CRM is undergoing a major revival.  It’s shifting from a passive system of record into an active, enterprise-wide growth engine for sales, service, and inventory acquisition. Cox Automotive’s Paulo da Silva sat down with Fullpath CEO Aharon Horwitz to break down how agentic AI and unified customer data are reshaping what's possible for dealerships. Catch the full conversation on what’s next for Fullpath + VinSolutions here >> hubs.la/Q04xw7vv0

Thinking about integrating an independent AI agent? Connecting independent AI to your dealership data requires complex setups, months of dev time, and can lead to serious security risks. That’s why we built Omni, the native AI agent built specifically for car dealers. Natively integrated directly into Fullpath’s Customer Data Platform (CDP), Omni gives your team enterprise security and full context on your business using your own first-party data, with zero code required. Check out Fullpath’s native AI agent >> hubs.la/Q04x6JGG0

What can Fullpath’s Omni Agent actually do for my dealership?  Ron Andrews, VP of Sales, dives into how GMs, CFOs, and marketers use Fullpath's Omni Agent to get real-time answers and drive better outcomes, from campaign optimization to DMS financial analysis.   Watch the full episode of “It’s 5:00 Somewhere” to learn more about Fullpath’s Omni Agent and AI's impact on automotive retail >> hubs.la/Q04vYPp60

One unwanted text message can cost your dealership as much as $1,500 per message. That adds up fast.  Texting a customer who opted out of marketing communications isn't just bad service, it’s a compliance risk that could cost you real money. Join tomorrow’s Q3 Live Launch to see how Fullpath’s CDP can help you keep customer communication preferences synced across your entire tech stack to help protect your business. Save my spot >> hubs.la/Q04vZ15X0

Big news for Nissan dealers! 📣 Fullpath is officially a Preferred Partner for the Nissan Dealer Digital Program (NDDP)! You can now leverage 100% co-op eligible solutions from Fullpath’s AI ecosystem to power your dealership's growth: 🔹 Customer Data Platform (CDP)  🔹 Data Enrichment 🔹 Audience Activation (Email & SMS) 🔹 Digital Advertising  🔹 VINs-Acceleration 🔹 Equity 🔹 Website Engagement 🔹 24/7 AI Lead Handling 🔹 Dynamic Payments Learn more and get started >> hubs.la/Q04vq0j80

A single stray email sent to an opted-out lead can result in fines as high as $50K. Join our Q3 Live Launch on September 9th at 12 PM EST to learn how Fullpath’s CDP can help your dealership avoid errors that can cost you big bucks and your client relationships.  Save my spot >> hubs.la/Q04vlPmP0

One reliable answer for every shopper's consent preferences synced across every tool in play at your dealerships. Just one live launch away. Save your spot >> hubs.la/Q04vlm8h0 Sept 8 // 12 PM EST // LinkedIn, Facebook, YouTube

Fullpath's Inventory Analysis flips the lens from shopper to seller, giving dealers a clear view of current in-stock and recently sold inventory to spot the next potential sale on specific vehicles. And, with Fullpath's Omni AI Agent, dealers can generate inventory-specific marketing content directly from that same vehicle data.  Learn more about Fullpath’s inventory management solutions here >> hubs.ly/Q04sykml0

Have you asked yourself the question, ‘could AI be valuable at my dealership?’ Fullpath CEO Aharon Horwitz joined Cox Automotive Executive Analyst Erin Keating on “The Auto Market Brief” podcast to talk about how to begin implementing AI at your dealership and how to ask the right questions upfront so you choose tools that actually deliver results. Catch the full episode here >> hubs.la/Q04s7TgL0

Small feature updates for big impact. ⁠ In this episode of “It’s 5:00 Somewhere,” our hosts, Fullpath’s VP of Marketing Ilana Shabtay and CRO Mike Colacchio, dive into the world of fixed ops and how dealerships can leverage CDPs alongside rich data ecosystems to drive profitability and customer retention.  ⁠ Catch the full conversation here >> hubs.la/Q04qZDc90

Minimize security risk with an internal AI agent. In 2026, most dealership teams rely on AI for customer insights and data analysis, but using external tools risks exposing sensitive data. Fullpath’s Omni Agent solves this. Built directly into your CDP, Omni already has secure access to your customer data, so your team never has to upload private files. Ask Omni anything from “Write a lease renewal talk track” to “Which traffic sources drove the most leads last week?” As Fullpath VP of Marketing Ilana Shabtay shared with AutoSuccess, Omni gives you the power of AI without the security fears. It’s what makes Fullpath’s CDP smarter, faster, and more impactful for car dealers in real time. Learn more about Omni >> hubs.la/Q04q-3cC0

Connect with customers at the perfect moment.  Grant Gernhardt at DeFouw Automotive shares how Audience Activation helped his dealership connect with customers. Learn more >> hubs.la/Q04q42X60

If you need more than one hand to count all the platforms you use to check customer data daily, your AI doesn't stand a chance.  Enter: The AI Ecosystem. One unified system that seamlessly integrates your data, decision-making, and execution. No data fragmentation, just results. See how it works at hubs.la/Q04n28vr0

It’s never a no when you work with Fullpath. Our clients are more than dealers who use our automotive marketing solutions – they’re real partners in building our technology. Hear from Rebecca Boczkowski at Russ Darrow Automotive Group on what it’s like to work with a vendor that listens and acts on what you have to say.

If it matters to your customers, it should matter to you. In the latest episode of It’s 5:00 Somewhere, Ron Andrews and Ilana Shabtay break down how integrating Cox Automotive’s KBB and Autotrader data into Fullpath’s CDP is changing the game for the customer experience. Catch the full conversation here: hubs.la/Q04mhtwg0

Join us for an exclusive live webinar with Elisabeth Marietti, and Christina Rosenbach as they dive into how Fullpath’s integration with Urban Science is transforming the way dealerships handle customer defections.  📅 June 25 🕒 10 AM EST  📍LinkedIn