Sam Hongbo Sun (@HongboS) header
Sam Hongbo Sun (@HongboS) profile picture

CEO | Government Advisor | Innovative Technology | Keynote Speaker | Advisory

Ireland
Joined May 2012
Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)Photo by Sam Hongbo Sun (@HongboS)
Pleased to attend the @wef Annual Meeting of the New Champions 2026 in Dalian later this month. I look forward to engaging with global leaders on China-GCC cooperation, innovation, industrial transformation, and cross-border investment. If attending, let's connect. #AMNC26 #Davos
73
Monday, April 20 | A position of no strings attached and no picking sides makes stability the single biggest dividend — for both Beijing and Riyadh, and for cross-border collaboration across public and private sectors. #ChinaSaudi #GCC #CrossBorderCollaboration
2
46
Sam Hongbo Sun retweeted
How do we transform education? ✅ Future-ready skills ✅ Joyful Arabic learning ✅ Empowered educators #ASC2025 gives EdTech startups tools, mentorship & access to scale impact in the UAE. #AccessSharjahChallenge #تحدي_بوابة_الشارقة #Horivista
1
1
39
Sam Hongbo Sun retweeted
At #WAIC2025 in Shanghai, China is leading the AI frontier—from embodied intelligence to AI4S, chips & robotics. Horivista is here to connect global partners across tech, industry & education. AI knows no borders—neither should collaboration. 🌍🤖 #ChinaAI #Horivista
1
2
30
At @HorivistaGlobal we are thrilled to partner with Sheraa, announced last week at Make it in the Emirates 2025 in Abu Dhabi. This marks a big step in connecting China and UAE innovation—unlocking new opportunities for enterprises and emerging companies across both regions.
38
Had a great time at the Abu Dhabi Investment Forum in Beijing yesterday! Insightful discussions, and so happy to reconnect with old friends and meet new ones. @hub71ad @ADGlobalMarket @adchamber @InvestAbuDhabi @yicaichina #ADIF2025
36
The lineup and topics for this year's forum are highly anticipated, following two consecutive years of success!
The #PIF_PrivateSectorForum 2025 is officially underway. Over the next two days, the Forum will unite private sector stakeholders, government leaders, and #PIF along with its portfolio companies to engage in meaningful discussions aimed at boosting domestic economic growth.

1
35
Sam Hongbo Sun retweeted
BONFLITE is exhibiting at DRIFTx Abu Dhabi Mobility Week from April 24th to 26th, if you are also around, we invite you to visit our stand and talk about digital solutions for urban mobility across air, land, and sea! #DRIFTx #Bonflite #Digital #Solution #Air #Land #Sea #AbuDhabi – at Abu Dhabi, United Arab Emirates
1
48
Happy Lunar New Year 2024!
2
36
Popularization of personal large language models (LLMs), and innovative applications of private data. Coming to the advent of an extremely efficient, non-scalable, and ultra-personalized era! #largelanguagemodel #ai #ml #llms #private #data #proprietary #innovation
1
42
Happy 37th Anniversary @emirates , fly Emirates, fly well and fly better, you are a true example of ambitions and pioneering spirit! – at South Dublin, Ireland
Here comes our cofounder and CEO Hongbo Sun receiving his duty free preorder from the lovely cabin crew Melek onboard Emirates flight. @bonflite launched the EmiratesRED preorder duty free digital platform and service with @emirates in August 2021. Stay tuned! #Emirates #Bonflite
1
Delighted and look forward! #travel #tech #retail #dutyfree #bonflite – at Shanghai, People's Republic of China
We are delighted to announce that #BONFLITE has won the Award of the Innovation Product presented by Travel Daily Summit - China’s largest travel and tourism conference held last week in Shanghai. We look forward to further contributing to the industry and to a brighter 2021.
1
✈️ – at Shanghai, People's Republic of China
BONFLITE will speak at China’s largest travel and tourism conference this week from the 25th to 27th of November in Shanghai and introduce its industry-leading digital duty free ancillary revenue solution to airlines, OTAs, and hotels across the country. #bonflite #travel #tech
1
Sam Hongbo Sun retweeted
Thank you for the invaluable support and guidance from Hainan IEDB. We are delighted to be calling Hainan our home in China and look forward to bringing opportunities from China to our clients and partners in other regions and vice versa. mp.weixin.qq.com/s/oy1DwcDE3… #bonflite #travel – at Hainan, People's Republic of China
1
2
We are thrilled to announce our partnerships in China! If you are a retail brand or a distributor who is interested in expanding or getting into the Chinese market, please reach out to us. #travel #retail #dutyfree #china #bonflite #shopping #opportunities #partnerships #brand
Bonflite is proud to partner with Qingdao Airlines and TDT Link for China’s first Ka-band high-speed satellite aircraft fleet. Passengers can now enjoy duty free shopping service via their mobile phones onboard the aircraft and receive their purchases at home or hotel in China.
2
3
Sam Hongbo Sun retweeted
Time flies, exactly one year ago today, we successfully completed the Seed program with @sheraasharjah joined by founding partners Air Arabia, Bee'ah and others. We have always been grateful for the help and support offered to us by everyone from Sheraa and its founding partners!
Sam Hongbo Sun retweeted
We are delighted to be featured by @nikkei and alongside Klook and KKday. Everything that we have been working on is to further prepare ourselves so that we can better serve our clients, partners, and worldwide travelers when travel comes back. #bonflite #travel #tech #dutyfree
1
1
Sam Hongbo Sun retweeted
We are pleased to join a virtual panel on @ATMDubai today, and share our thoughts on tourism, innovation, and duty-free shopping under the theme of how cross-sector collaboration is key to igniting economic growth in the tourism industry for the MENA region and beyond. #bonflite
Sam Hongbo Sun retweeted
We look forward to better serve our clients and partners in the MENA and APAC regions with our brand new office presence in Abu Dhabi, the United Arab Emirates. #bonflite
Welcoming the COVID19 startup survivors.15 thriving companies joined our community from all over the world, chosing #AbuDhabi as their launchpad for success #Hub71
1
1