As the world of marketing changes, so does the role of the CMO. Mitchell Caplan discusses how CMOs need to evolve and learn to work closely with finance. He shares insights into how CMOs can use marketing operations to increase marketing performance. bit.ly/3vAWmT2

What are some of the best-kept secrets to successful agile marketing implementation? Scott Brinker sat down with Andrea Fryrear, CEO of Agile Sherpas, a marketing-focused training and consulting company, to discuss agile marketing strategies. bit.ly/3vvSUsE #podcast

Are you struggling with fractured plans and misalignment? Join our on-demand #webinar with Bottomline Technologies' Sr. Manager of Marketing Technology, Lianna McGauley, as she discusses how they reorganized their marketing function for success. bit.ly/3QfNl9A

Join us for a webinar on strategic marketing planning with Bottomline Technologies. They will show you how to bring all the components of marketing into one collaborative platform, improve productivity, and make better decisions to reach growth goals. bit.ly/3vv4zIi

Have you heard? 📣 Uptempo has been forged from three leading providers of marketing operations software—BrandMaker, Allocadia, and Hive9. Read all about our rebranding journey here from desk of Jim Williams, CMO at Uptempo: bit.ly/3zIfscc

Are you struggling to get the resources you need to deliver strategic marketing campaigns? Watch this webinar to learn how Splunk positions the need and value of both strategy and operations to get the required resources. bit.ly/3PK0Uye #marketingops #webinar

We're excited to introduce you to Uptempo! As of today, BrandMaker, Allocadia, and Hive9 will operate under one name and consistent brand. You can follow our journey at uptempo.io and @we_are_uptempo #MarketingOperations

Marketing ops play a vital role in marketing strategy and execution, according to Frans Riemersma and Scott Brinker. By contributing to strategic plans right from the start, marketing ops can help ensure successful execution of those plans. bit.ly/3J5QkPI

Do you feel like you're stuck in a fog, with no idea how to improve your marketing efforts? If so, watch our on-demand webinar, where we'll show you how our customers have broken out of the marketing fog to reach their goals. bit.ly/3z6kk9F

Check out this informative podcast episode on how marketing ops can get involved in the strategic planning process, not just at the execution level. bit.ly/3Om97Hy #marketingops #podcast

350+ companies, 16 languages, 23 countries...and 1 superb customer marketing manager. Kira Kletti is learning how to connect 350+ enterprise companies—all from her desk in Germany. Learn more about what's on the horizon for customer marketing: bit.ly/3v6sFJj

If you’re a #marketing team that’s operating in silos, unable to properly track marketing spend, or have poor budget visibility, this session from the #MarTech virtual conference is for you: bit.ly/3PmR8Cc

In this fun and insightful podcast, Scott Brinker predicts what will stay the same, what will change, and what marketers can do to prepare for in the foreseeable future. Get ready to learn everything you need to know about the future of the #CMO role! bit.ly/3yZ25mx

It's time to cut the cord on marketing budget struggles! With Forrester's Strategic Budget Allocation Process, you can say goodbye to delays and wasted spend. Check out our 3 best practices to make the switch and take your marketing game to the next level. bit.ly/3BazxsC

In this episode, Frans interviews Anita Brearton. They talk about what #marketingops means to her, the value for marketing organizations, and why it becomes even more critical. bit.ly/3B6tlC3 #podcast

Are you noticing ROI and attribution being used interchangeably? We too noticed this trend among marketers. Get the scoop on the difference between these two valuable measurements and learn how to create impact in your marketing strategy. bit.ly/3OeXBO0 #ROI #marketing

Marketing operations isn't just for techies--it's for anyone who wants to see their business goals achieved! In this podcast episode, Ralf discusses the important link between marketing ops and achieving success. bit.ly/3PEZogF #martech #podcast

Having just one place to look at plans—instead of getting lost across scattered systems of record—makes agile marketing a little less scary. To learn more about agile marketing, read the whole conversation between Scott Brinker and Andrea Fryrear. bit.ly/3ARUuZm

Data is the foundation for a company's customer experiences. In this episode, Scott Brinker and Frans Riemersma discuss why data is essential for analytics, personalization, campaign operations, performance measurement, and journey orchestration. bit.ly/3AQBrPh

If only there was just one ROI metric that mattered, it would make life a lot easier. Unfortunately, there’s no one right number or even one strategy to measure ROI. Here are 3 tips to better understand ROI measurements and plan for the journey ahead. bit.ly/3PtcU6N