ALT STEAM DEV CHEAT SHEET Quick access to a collection of best practices & magic formulas: THE DISCOVERY ALGORITHM Maximize your game's placement in Steam widgets Earn 7,000+ wishlists before launch (some folks say you need 10-50k!!) Translate your Steam page (game later) (start with Japanese, Chinese, Koreon) Get 10+ reviews as soon as possible! (positive or negative, just need 10) WISHLISTS About 10% of wishlists could convert to sales in the first week (this number varies wildly!). ALL wishlisters are emailed at launch! -Discount 20%+ to email wishlisters after launch. STEAM CAPSULE The single most IMPORTANT element since it's seen the most. Clear, Readable, Game name, Genre/mood Steam's background color is #162838 TRAILER Steam users SKIM through trailers!! Start STRONG! Direct to gameplay 60 seconds or less End with ONE CTA: Wishlist it or buy it Logos: omit or move to the end STEAM'S MAGIC FORMULAS Beware these numbers are ROUGH! They just give us guesses about the data. One rev