13+ years building profit-first growth machines for everything from bootstrapped solopreneurs to publicly listed companies. Get a free growth diagnostic ⬇️

London
Joined November 2013
Under about $50, people don't deliberate. Full story below 🧵
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Follow @HeyPJB for more.
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Chasing trends is why your content does nothing for your sales. Full story below 🧵
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Most people can't do this because they're bored of their message long before the market has even noticed it. You own a topic by being the person who won't shut up about it. Follow @HeyPJB for more.
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Stop asking how to get more traffic. Make each customer worth more first. Figure out the economics for profit, then work back towards traffic.
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Whenever a business feels stuck, I run the same five-minute check. How many new buyers came in last month? What did the average buyer spend? How many buyers were returners? Only three things grow a business, so one of those numbers is always the laggard. Full story below 🧵
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Nine times out of ten the owner already suspects which one. They've just been avoiding it, because the fix is less fun than making content or fiddling with ads. The laggard number is the job. Everything else is procrastination with a dashboard.
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The mistake with $1 products is selling any old thing. Full story below 🧵
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If the cheap product's got nothing to do with your main offer, you've bought yourself a list of the wrong buyers. Chip the front end off the high-ticket thing instead... same problem, same person, smaller first step. Follow @HeyPJB for more.
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Don't believe anybody who says 'I'd buy that.' Wait until they've paid. What people say and what they do are two different things.
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Most business advice out there keeps you busy and broke. It hands you tasks, not levers. Find the one thing that moves revenue this month and do that.
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