Holiday cards, home decor, AI agents, and the future of customer experience. Here’s the story of how @HelloMinted is using Sierra’s platform to power their customer support with intelligence, personality—and results. Minted is one of those beloved brands. You know the stack of family cards on your kitchen counter? Most of them come from Minted which serves 75M homes worldwide. But that magic is also logistically complex. Designing cards. Shipping delays. Photo layouts. Last-minute changes. Especially during the holiday season. Enter AI. Minted built an AI agent on the Sierra platform to scale their CX—without sacrificing quality. It helps customers get their cards right and on time, whether it’s for a wedding or Christmas. And yes—this agent has a personality. Just like Chubbies or WW, Minted’s agent reflects their brand voice. It’s warm, helpful, and built to be a brand ambassador. Because voice is the new interface—and your agent is a key part of the brand now. This is completely different from a chatbot. It works. If customers see “chatbot,” they expect frustration. If they see a named AI assistant that actually works? They’re delighted. (And the CSAT scores prove it—often higher than human agents.) Best part? It’s omnichannel. Whether you’re chatting on the site or calling by phone, it’s the same AI agent. That’s a unified customer experience—and one that’s dramatically cheaper to scale. Old CX: $10–$20 per support call. New CX: AI agents that resolve issues for pennies. And not just for cost savings—this unlocks more interactions and better ones. Sierra’s model is simple. Pay only when the agent resolves the issue. If it hands off to a human? Free. Software that works = software that earns its keep. This isn’t just automation. It’s conversation as a product. And Minted’s agent is just one example. While the big players chase AGI, Sierra focuses on making AI useful now—especially in customer experience. Think of it like the "homepage" of your brand—built for conversation, not clicks. There’s a new kind of digital experience emerging. It’s not a page. It’s not an app. It’s an agent. And if you get it right, it doesn’t just deflect cost—it drives loyalty, retention, and growth.