🧂 Hospitality that redeems people + places. Creator of The Hospitality OS • Unreasonable Hospitality Coach • Husband & dad³ • https://xitter.cf/t.co/BJzyWK4L0Z
Eugene, Oregon
Joined June 2011
- Tweets9K
- Following1.3K
- Followers1.5K
- Likes27K
Pinned Tweet
Excited to join the newsie & @beehiiv gang with the Ministry of Welcome! 📑
This journey began 15 years ago with a deep curiosity about what true hospitality means.
It all came full circle during a 10-day trip to Eswatini, Africa. Feeding 200+ people on a mountainside, I realized that hospitality isn’t just service—it’s a mystery of hope and grace that touches every part of life. 🌍
On the 16-hour flight home, while trying to capture the essence of hospitality—and perhaps under the influence of exhaustion and a glass of wine—the words “Ministry of Welcome” tumbled out. And I thought… that sounds like a newsletter.
So here we are—a space to explore how the posture and practice of hospitality can transform our businesses, communities, and lives.
Join me: ministryofwelcome.com/p/welc…
Jumped up with a fist pump reading this!
Proud of you @RosenZone
In some very exciting news, Express Checkout has been scooped up by Morning Brew!
We're so excited to join the Morning Brew family and keep growing this thing!
adweek.com/dealroom/morning-…
Dear my ol CPG/DTC/ECOMM Friends...
I am buying a Boutique Riverside Lodge/Hotel in Oregon.
What brands should I collab with?
Furniture / Mattress / Coffee / Drinks / Snacks / Wellness / Skin / Bath / Scents / Cooking / Or just Vibes etc.
@RosenZone @eliweisss @TheSzef
We Are Live!
We obviously needs to know who worthy of Top Bunk for the best hotels, resorts, STRs, bed & breakfasts and beyond ya?
topstay.lol/
No Commissions. Links right to you Direct Booking site.
Be Top Bunk for All Stays or find your unique category.
Aaaaaaand we're live!
outbid.lol
No ads. No API keys. No revenue sharing.
Just outbid your competitors to rank #1 and consider marketing done for today 🚀
Hey ol DTC/CPG friends... now that i am in hospitality..
When i lock down this riverside boutique lodge, should I host you all on a lil retreat?
@RosenZone ? @eliweisss ?
hey folks—been a bit. doing less DTC and way more hospitality.
what else:
I help business be creative & intentional with the relationships they have through Unreasonable Hospitality
working on buying a boutique riverside hotel/lodge/bnb
serving the servants on retreats
🤖 Made with AI
Been using Claude and claw and manus… but I think Poke gets the most use right now.
Starting today, personal superintelligence is just one tap away.
No download, no signup.
Text Poke for free now:
Poke.com 🌴
—
0:00 – What's Poke?
0:50 – Introducing Poke Recipes
1:25 – Create a Recipe in 10 seconds
1:43 – Earn on Poke
2:44 – Build with npx poke
12:58 – Recap
13:36 – Parisian Love
Two ai agent platforms working in harmony-ish.
Not sure if its a waste of time or not yet... but fascinated with this random AI Agent move today.
Connected Poke AI (@interaction) and my OpenClaw Salty via @agentmail.
Prompted them to work together to figure out how to create efficiencies & skills within all the endeavors I am working on at beloved. (consulting, agency, riverside lodge, retreats, hospitality)
📧 They had 30+ email exchanges. They chatted strategies, timelines, roles.
📝Salty created plans, skills, and content in Polylogue pages
✅Poke created projects and tasks in Asana and let Salty know when I had availability to work on some items.
.
.
.
.
(defacto comment about "all this while I was __________")
Zigging Toward Agents so o can zag harder toward hospitality
Introducing Manus Agents — your personal Manus, now inside your chats.
👉🏻Long-term memory. Remembers your style, tone, and preferences.
👉🏻Full Manus power. Create videos, slides, websites, images from one message.
👉🏻Your tools, connected. Gmail, Calendar, Notion, and more.
Available now on Telegram. More platforms coming soon.
Played QB HS and choose was the #4 largely because of Moxon.
#RIPJamesVanDerBeek
All of this is true about AI right now:
Fascinating. Disturbing. Overhyped. Equally important. Genuinely game changing.
Tinkering, learning, building, playing... ya, it's probably not optional anymore.
And I've been doing all of it.
Building agent workflows. Automating responses. Testing tools that promise to make everything more efficient, more scalable, more impactful.
The potential is real.
But here's the tension I can't shake:
As someone who teaches hospitality and helps businesses create unreasonable welcome experiences, I'm watching the world rush toward artificial connection.
And I wonder if we're missing the biggest opportunity hiding in plain sight.
Because here's what artificial can't do:
It can't feel the pause that means more than the answer. It can't decide in the momentthat this specific human deserves my full attention right now. Give someone the space to realize they are beloved.
That's hospitality. And it requires presence.
It can be wildly inefficient. Completely unreasonable.
But also...Unforgettable.
Here's what I believe about 2026:
The businesses that learn to use AI for efficiency, all while doubling down on unreasonable human hospitality, are going to win.
Not AI instead of hospitality. Not hospitality instead of AI.
But as the world zigs toward artificial intelligence...
The zag toward genuine human connection isn't just important.
It's the competitive advantage almost nobody is talking about.
Play with the tools. Learn the workflows. Build the agents.
And then go write a handwritten note. Make the unexpected call. Create the arrival moment nobody forgets.
In a world full of artificial connection, being unreasonably human is the most revolutionary move you can make.
That's the zag. 🧂
More thoughts around the Zag toward human connection >> ministryofwelcome.com/p/supe…
Agree here…
As AI/@openclaw go 📈
Hospitality design for connection goes 🚀
