Haaretz Exposé | Two Netanyahu Advisers Involved in BibiLeaks Affair Built a PR Campaign to Improve Qatar's Image Two of Prime Minister Benjamin Netanyahu’s closest and most senior advisers built a PR campaign to whitewash Qatar’s image around the globe – ahead of the 2022 World Cup soccer tournament held there. The two, Yonatan Urich and Israel Einhorn, operated through their company Perception, which advises politicians all over the world, two sources familiar with the campaign told Haaretz. They partnered with another Israeli company and created for Qatar – the main financial backer of Hamas – a marketing plan to foster its image as a country striving for peace and stability. Urich and Perception both told Haaretz they denied the claims in this report.