Founder #AD | Advising brands & influencer agencies on ASA & FTC compliance strategies | Contracts | Audits | Training
London, England
Joined June 2017
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My interview on Al Jazeera News. Great to be able to offer insights on disclosure, transparency and the growth of the #influencermarketing market.
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Influencers and alcohol brands.🍷🍸
Watch for some quick tips for staying on the right side of the rules ✅️
Part 2 to follow ...
#influencermarketing #alcoholindustry #digitalmarketing lnkd.in/eFeabMXM
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Heads-up 📢 ! I have a fabulous workshop planned for late June that will cover not only how to build a successful influencer marketing strategy, but also the key do's and dont's for influencer compliance.
It's perfect for those who are new to the busines…lnkd.in/gFUKMcSq
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Hate hate hate this word 😡. I grew up in an era (and location) where this was thrown at me all the time. Often before being chased, attacked, spat at. Any brown is a target - it never matters if you are actually Pakistani. No excuse for using it or laughing about it, @KSI.
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A fascinating morning spent discussing online advertising regulation and, for me, speaking about the challenges and ethics of influencer #disclosure and beauty #filters / body image.
Thanks to speakers @DCMS @guyparker2 @ICOnews @HashtagAdLtd @tiktok_uk @jonmew @kirtinuthi @RedEyeUK @WhichUK @DiMayze @OneTrust @OsborneClarke @CMS_law and attendees for joining #WeFEvents!
Information on future events: westminsterforumprojects.co.…
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Why are influencers making mistakes when promoting their own brands? This week saw Mrs Hinch, the celebrity "cleanfluencer", fall foul of ASA rules. This blog explains what went wrong and how those mistakes could have been avoided. hashtagad.co.uk/post/creator… #influencermarketing
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Great to see these amazing British Asian influencers bringing fresh perspectives on culture, community and faith, but the amount of misogyny and racism they experience is shocking, even from within their own communities. #InfluencerMarketing
bbc.co.uk/news/newsbeat-6478…
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Maximize the potential of your influencer campaigns with a well-written contract. Key tips include: defining scope of work, compensation terms, exclusivity & confidentiality, IP rights, and termination & breach clauses. #InfluencerMarketing #Contracts #DigitalMarketing
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Did you know that added-value influencer posts and those relating to past relationships with brands (<1yr) should still be disclosed as ads?
More info on difference between organic and added-value posts (and the risks!) here
hashtagad.co.uk/post/adding-…
#influencermarketing
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It was an absolute joy to judge the @Blogosphere awards again this year, esp with nominees like @KwajoHousing. Inspiring work and an amazing example of positive change-making influence 👏🏽
You can turn pretty much any editorial space into an ad - so paying to appear on podcasts is really no surprise. Interesting read on the prevalence, ethics, rules and business of guests paying to appear on podcasts ...
NEW: I wrote about the world of paid podcast appearances, or what some consider podcast payola. Guests are paying hosts up to $50K for an interview, and the disclosures around that exchange aren’t always clear or even existent bloomberg.com/news/articles/…
I've always advocated for influencers to follow the rules, wherever they live, but when obscure rules are used to punish and lock them away, you have to wonder if its actually more to do with repression and misogyny. Interesting report by ITV news ...
Egypt has been arresting and jailing people over their TikTok videos as the country tries to crack down on social media influencers | watch the report by @amaniibrahimi1 itv.com/news/2022-05-12/why-…
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I was one of the judges at last year's Blogosphere awards and it was an amazing celebration of creator talent. This year I would love to see more creators with Asian and Middle Eastern backgrounds in the final line-up, so please do get nominating! I know they're out there 👀!
Nominations for #BlogosphereAwards2022 close June 1st at 6pm (BST).
Nominate your favourite creators, branded campaigns and/or yourself here: blogosphere.biz/awards
📸 @Fordtography, 2021 Awards
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I've published a summary of today's DCMS Report into Influencer Culture. Includes key themes and recommendations on ASA and CMA regulatory changes plus spotlight on the greater protections for children that the report calls for. hashtagad.co.uk/post/dcms-re…
ASA, the UK's ad regulator, issues a Red Alert enforcement notice & contacts 50 companies about misleading cryptocurrency ads. Will we now see a (much needed!) improvement in influencer crypto posts? hashtagad.co.uk/post/asa-iss…
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Whilst it's not true that the ASA imposes fines, it would still be great to see politicians appear on the ASA's online naughty lists, with their lies exposed in fact-checked rulings 👍🏽
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I spoke to the Sunday Times about the challenges for B2B and virtual influencer marketing.
#InfluencerMarketing thetimes.co.uk/article/milli…
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The ASA has introduced a new sanction for non-compliant influencers. Francesca Allen, Jess Gale, Eve Gale, Belle Hassan, Jodie Marsh and Anna Vakili. now have ASA ads targeting them on Instagram, alerting consumers to their failure to follow the rules.
hashtagad.co.uk/post/asa-use…