love how this sequence turned out 🤌

Made this Wise brand film for fun last month.

People don't buy features. They buy what those features let them do. That's what a good launch video should communicate. some of my projects👇

Most AI model launches feel like a spec sheet with a voiceover. I didn't want that for Arrow. I wanted people to understand what it does, then watch it prove itself. Twice. So the structure went: Intro → Statement → Proof → Statement → Proof → Style Range → Outro → Brand Reveal Start plain. Just introduce the model. Make a claim about what it can do. Immediately show it happening, real output, no staging. Make the second claim. Show that one too. Push it further, same output, multiple styles, to show range instead of a single result. Ease into the outro. Save the brand reveal for last. It's the thing people leave with. Two statement-proof beats instead of one, because a single claim just sounds like marketing. But watch it happen twice, then stretch into range, and it starts to feel like fact. Every proof shot was a real prompt and a real output, pulled straight from Quiver. That repetition is what makes people remember it. Not the pitch. The pattern.

SFX Breakdown of my latest video

Launch videos never looked this clean 👀

Some frames from a recent animation which one do you like the most?

What if Wise had a more cinematic motion campaign? A speculative brand film for @Wise I created recently.