TODAY’S SHOW // 9.10.26 @jimmykim (Commerce Roundtable) @HarryGray (Noble / Meat Mafia) @theisaacmed (Content Forge) Storylines: + “Selling My Body” for Ads Indie hacker @marclou is auctioning 10 of his muscles as sponsor spots for his first HYROX race, with logos worn as temporary tattoos on race day and live click tracking on each body part. Bidding started at $1,000 per muscle and doubled with every takeover, and his right chest alone climbed to $16,000 with total bids passing $60K. Are the CPMs worth it? + 2026: Fastest Growing Brands Mr. Pibb topped Morning Consult's Fastest Growing Brands list after Coke relaunched the 54-year-old soda with more caffeine, followed by Jimmy Dean, Snickers, and Energizer. Only 14% of brands grew purchase consideration in 2026, down from 94% last year, with Gen X cutting spend the most and shifting to dollar stores and warehouse clubs. When budgets tighten, does nostalgia defeat all? + 98 of 100 New American Jobs Went to Women Women accounted for 158,000 of the 162,000 jobs the U.S. added in August, roughly 98%, driven by healthcare, education, and local government. Over the past 12 months, employed women are up 870,000 while men have lost nearly 1.5 million jobs. Where are the men? Waiting for GTA 6 to drop?? xitter.cf/i/broadcasts/1oJMvNqkO…

CONTENT TO COMMERCE @MeatMafiaBrett had ulcerative colitis in college—his meds cost $50k per infusion. $3M in medical bills later... He and @harrygray built a +100k following on X talking about real food, and THEN launched @eatnobleorigins. Find your tribe, first.