Harris Interactive UK is now Toluna, the leading global insights provider that empowers clients to make smarter data-driven decisions.

United Kingdom
Joined September 2012
We're retiring our Harris Interactive UK account. Thank you for your amazing support! This isn’t goodbye, it’s the start of something bigger. Follow us on @TolunaCorporate for the latest news & insights. #NewBeginnings #Toluna #MRX #Insights
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Harris Interactive retweeted
For this week's #MidweekMetrics📊, we're curious: How much do you know about our Global Panel Community? At Toluna, we pride ourselves on offering a powerful synergy of advanced technology, unrivaled expertise, and the world’s largest and most diverse respondent community… How many people does Toluna’s Global Panel Community include?
17%48 million
17%52 million
33%84 million
33%79 million
6 votes • Final results
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Harris Interactive retweeted
The #MidweekMetrics📊 results are in!  It’s clear that consumers are paying attention when it comes to how brands handle #ESG: 66% of global consumers agree that brands should be sincere and authentic in what they do. The other top two actions that consumers agree are important for brands to take are to be committed to reducing the use of plastic / paper packaging (58%), and have policies which benefit the environment and society (55%).  Get more #consumerinsights on how brands approach ESG in Wave 24 of the Toluna #GlobalConsumerBarometer.  🔗 Download the full report today. Link in the replies.
Which action do global consumers agree is most important for brands to take? #MidweekMetrics📊 is continuing our look at how #consumers view brand values, ethics and social responsibility with data from Wave 24 of Toluna's #GlobalConsumerBarometer report. This week we’re diving into what actions consumers want brands to take when it comes to #ESG...
50%Policy benefiting society
25%Being sincere/authentic
25%Reduce plastic/paper use
4 votes • Final results
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Harris Interactive retweeted
How are consumers responding to the ongoing pressures of the rising #costofliving? Join us for the latest insights from Wave 24 of the Toluna #GlobalConsumerBarometer. 🔗 View the on-demand webinar here: app.livestorm.co/toluna/glb-… #consumerinsights #marketresearch
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Harris Interactive retweeted
🚨 Announcement from #TeamToluna! 🚨 Toluna has appointed Lucia Moir as Chief Operations Officer, effective May 1, 2024, and Priyanka Sarkar has been promoted to Chief Research Officer. Frederic-Charles Petit, CEO of Toluna, said, “I’m thrilled to have Lucia and Priyanka joining our executive leadership team at this juncture in our company’s growth. Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. . . Likewise, Lucia’s multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations.” ➡️ Read our press release to learn more: tolunacorporate.com/in-the-p… @MetrixLab | #insights #marketresearch #mrx
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Harris Interactive retweeted
Nearly half of consumers say the rising #costofliving is impacting their health & well-being. What are they doing to address their health in 2024? As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep insights at the forefront of their decision-making to ensure they evolve with shifting #consumersentiment.
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Harris Interactive retweeted
#GenerativeAI has the potential to reshape every industry and is already disrupting ways of working – but what does AI mean for #insights? Read our blog to examine how #AI will redefine our work and our world: tolunacorporate.com/embracin…
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Harris Interactive retweeted
Which region has the highest percent of consumers who have stopped using a brand because of its negative environmental & social activities? It isn't a secret that consumers are becoming more aware of and care more about brands’ values, ethics, and social responsibility. This week's #MidweekMetrics📊 considers how these factors impact #consumerspending...
44%APAC / MENA
44%Europe
11%Americas
9 votes • Final results
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Harris Interactive retweeted
{#TOMORROW] Join Toluna and @MetrixLab in Amsterdam to engage with and learn from insights leaders like Marloes Evers, Shopper & Category Insights Leader, Europe at @Essity, for strategies for success and #insights on industry trends. 💬 Contact us today for registration!
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Harris Interactive retweeted
Join Toluna and @MetrixLab on April 9 in Amsterdam to engage with and learn from insights leaders like Annelies Bitang, Senior Manager, Consumer Strategies at @LibertyGlobal, for strategies for success and #insights on industry trends. 💬 Contact us today for registration!
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Harris Interactive retweeted
Which activity ranked the highest as something consumers want to do less of? Last week's #MidweekMetrics📊 asked what consumers want to do more of to improve their health and well-being, according to Wave 24 of our #GlobalConsumerBarometer report. This week, we’re looking at what consumers report wanting to do less of to help improve overall health and well-being...
14%Consume sugary foods
29%Smoking/vaping
29%Drink alcoholic beverages
29%Consume processed foods
7 votes • Final results
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Harris Interactive retweeted
Join Toluna and @MetrixLab on April 9 in Amsterdam for an opportunity to elevate your #insights strategies and drive success. Engage with and learn from insights leaders like Joana Olivella Lacambra, Nutrition Consumer & Market Insights Manager, Europe at @Unilever, for strategies for success and insights on industry trends. 💬 Contact us today for registration!
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Wave 24 of the Toluna Global Consumer Barometer features topics including consumer confidence, the rising cost of living, #consumerhealth and well-being, and #brandvalues. ➡ For the latest #consumerinsights, download the report: tolunacorporate.com/lp/tolun…
Three in four consumers plan to reduce unnecessary purchases in 2024. How can brands navigate these #consumerspending choices and trade-offs? As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep insights at the forefront of their decision-making to ensure they evolve with shifting #consumersentiment.
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Harris Interactive retweeted
The #MidweekMetrics📊 results are in! In general, 50% of consumers want to focus more on their overall health and well-being, with eating healthy food (48%), exercising (42%) and taking vitamins or other health supplements (29%), ranking the highest in activities they want to do more of. Next, we’ll look at activities consumers say they want to cut back on in order to improve health and well-being... Interested in seeing more #consumerinsights from Toluna’s #GlobalConsumerBarometer report and discussing what this could mean for brands like yours? Download the report below. ⬇️
48% of global consumers report they want to do more of which of the following? This week's #MidweekMetrics📊 is shifting focus to examine #consumerhealth and well-being.  Despite current global and economic circumstances, and concerns around the high cost of living, Wave 24 of the Toluna #GlobalConsumerBarometer report reveals that consumers are focused on improving their overall health and well-being by adjusting the frequency of certain activities.
38%Exercising
12%Drink low/no-alcohol bevs
12%Take vitamins/supplements
38%Eat healthy food
8 votes • Final results
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Harris Interactive retweeted
#SaveTheDate🗓️ | Join Toluna and @MetrixLab April 9 in Amsterdam for an opportunity to elevate your insights strategies and drive success at #InsightsLeadersNL! 💬 Contact us today to learn more and register!
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Harris Interactive retweeted
#GenerativeAI has the potential to reshape every industry and is already disrupting ways of working – but what does AI mean for #insights? Read our blog to examine how #AI will redefine our work and our world: tolunacorporate.com/embracin…
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Harris Interactive retweeted
48% of global consumers report they want to do more of which of the following? This week's #MidweekMetrics📊 is shifting focus to examine #consumerhealth and well-being.  Despite current global and economic circumstances, and concerns around the high cost of living, Wave 24 of the Toluna #GlobalConsumerBarometer report reveals that consumers are focused on improving their overall health and well-being by adjusting the frequency of certain activities.
38%Exercising
12%Drink low/no-alcohol bevs
12%Take vitamins/supplements
38%Eat healthy food
8 votes • Final results
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Harris Interactive retweeted
The #MidweekMetrics📊 results are in! 52% of consumers in Europe are very concerned or extremely concerned about energy costs, compared to 46% of consumers in APAC/MENA and 45% in the Americas. Energy costs together with current economic conditions and the cost of living overall, are the top three concerns for consumers globally. 🔗 Download the latest Toluna #GlobalConsumerBarometer report for more #consumerinsights: tolunacorporate.com/lp/tolun…
Which region has the highest concern over energy costs (as of January ‘24)? Our latest #GlobalConsumerBarometer report has #insights into the top concerns facing consumers today.  This week's #MidweekMetrics📊, looks specifically at one of the highest reported concerns: #energycosts...
14%Americas
14%APAC / MENA
71%Europe
7 votes • Final results
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Wave 24 of the Toluna Global Consumer Barometer looks at consumer confidence, the rising #costofliving, consumer health and well-being, and brand values. ▶️ For the latest #consumerinsights, view the on-demand webinar here: app.livestorm.co/toluna/glb-…
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