The Harris Poll retweeted
What is the #SaversCredit? This IRS tax credit helps you save money on your taxes and for your retirement. Yet only 48% of workers are aware of it, according to our 26th Annual Retirement Survey. Find out if you're eligible to claim it and get #taxtips » transamericainstitute.org/sa…
The Harris Poll retweeted
At the 2025 ANA Masters of Marketing Conference, The Harris Poll @HarrisPoll served as the official insights partner, collecting real-time feedback from attendees during various sessions. Participants shared their views on major trends shaping today's marketing landscape, including the resurgence of in-person brand experiences, the impact of artificial intelligence, and changing workforce priorities.
This collaboration allowed the ANA and The Harris Poll to provide a unique comparison of marketers' perspectives and public opinion, offering valuable insights into where industry views align with or differ from consumer realities. This report is exclusive for ANA members. Learn more at shorturl.at/gtj0y
The Harris Poll retweeted
We’re excited to partner with @PayPal to launch our 2025 Holiday Crypto Report!
In collaboration with the @HarrisPoll, we surveyed American consumers and learned that crypto is playing a bigger role in how they shop today.
🎁 Nearly 1 in 4 have crypto on their gift list this holiday season
🎁 17% say they’d rather receive crypto than a gift card
🎁 82% of crypto holders are ready to shop with their crypto, if stores would let them
Crypto is officially on the list as America thinks of new ways to gift, spend, and celebrate.
Download the full report here: nca.org/resources?utm_source…
The Harris Poll retweeted
Did you miss our new sports research with @HarrisPoll? 90% of adults engaged with a sports OOH ad after seeing it! Read the full report: oaaa.org/news/ooh-powers-spo…
The Harris Poll retweeted
New OAAA x @HarrisPoll sports marketing research is live! OOH meets fans in the moments that matter and moves them to act, building fan excitement, amplifying social buzz and driving measurable local economic impact. 🏟️
The Harris Poll retweeted
📊 The 2025 US Fintech Effect Report is here 📊
Since 2020 we have been partnering with the @HarrisPoll to understand how people are using fintech and its impact on their lives.
The takeaway: people rely on fintech, have rising expectations, and there is a lot of opportunity ahead.
This year’s research shows:
💵 75% of Americans say fintech gives them more confidence in their money
🏦 80% see the benefits of pay-by-bank, with more than half already using it instead of cards
🔁 77% insist their bank connect to their apps of choice—or risk losing them
🤖 57% expect AI in their money apps, but 73% want human guardrails
The Harris Poll retweeted
The new era in the games industry is defined by the rise of "living games," a form of dynamic, ever-evolving experiences powered by AI that captivate players for years.
Meet the Google Cloud customers and partners leveling up the ways we play 🎮 ↓ cloud.google.com/blog/produc…
The Harris Poll retweeted
We asked 2,000 Americans who don't own crypto:
"What would change your mind about cryptocurrency?"
Their answers tell us everything about where crypto is heading.
Here's what would shift their perspective:
📚 Most want more knowledge about how crypto works
🎯 Many are looking for simple guides on how to use it
💰 Others are interested in earning rewards and interest
🛍️ Some want to see crypto used in their everyday lives like groceries and travel (which is already possible!)
The pattern is clear.
These aren't people asking for the next big thing or waiting for prices to rise. They're asking for something much more fundamental: understanding.
They want to know how crypto fits into their daily lives.
How it works. How to get started without feeling overwhelmed.
Most importantly, they want to see crypto solving real problems they have.
Think about it → 23% want everyday use cases.
They want to pay for coffee, book flights, or send money to family.
This tells us crypto's next chapter isn't about convincing skeptics with bold predictions.
It's about meeting curious people where they are.
Answering their actual questions. Showing them practical applications they can relate to.
The next 32 million crypto users aren't waiting for price action.
They're waiting for information.
The good news? We know exactly what they need. Clear education. Practical use cases. Simple explanations that respect their intelligence without overwhelming them with jargon.
That's the bridge we're building at the NCA → connecting real people with real crypto applications, one clear explanation at a time.
Want to see what else we learned? Download our full 2025 Crypto Confidence Pulse report with the @HarrisPoll: nca.org/resources?utm_source…
The Harris Poll retweeted
We just launched our 2025 Crypto Confidence Pulse with the @HarrisPoll 💥
1 in 5 Americans use crypto, but 4 in 5 don’t. We asked them: What’s holding you back?
Their answers could reshape how we collectively talk about crypto. 🧵
Download the full report here: nca.org/resources?utm_source…
The Harris Poll retweeted
Four generations face four different retirement realities. New TCRS report uncovers insights on building resilience amid financial uncertainty across the multigenerational workforce of #GenZ, #Millennials, #GenX, and #BabyBoomers » transamericainstitute.org/re…
The Harris Poll retweeted
NEW research from DCG and @HarrisPoll shows growing public preference for decentralized AI. Of the 2,000+ U.S. poll respondents, three-quarters (75%) believe decentralized AI is more likely to support innovation and progress than centralized AI. Read more: dcg.co/poll
The Harris Poll retweeted
Younger adults are both more likely to feel negative about their mental health and less likely to talk about it, according to a new survey conducted by @HarrisPoll in partnership with APA.
See more results: at.apa.org/6d4853
The Harris Poll retweeted
Americans are between a rock and a hard place, struggling to save for #retirement while grappling with the rising #costofliving. New TCRS research report examines the retirement outlook of the workforce who are #employed, #selfemployed, and #unemployed » bit.ly/41HyJbE
The Harris Poll retweeted
🚀OAAA's new research in partnership with @HarrisPoll, and featured in @Forbes, confirms what we’ve long known: out of home (OOH) is the most effective medium for engaging Gen Z and Millennials.
Learn more here: forbes.com/sites/cmo/2024/12…
The Harris Poll retweeted
Does Gen X feel confident about their retirement options? Our #BloombergInvest #ChartoftheWeek looks closer with data from The @HarrisPoll📉 bloom.bg/404gKvr
The Harris Poll retweeted
#Women face persistent financial barriers on their path to a secure retirement. Access to retirement benefits, caregiving, and longevity are just a few hurdles. New TCRS research report examines 24 key indicators of the #gendergap in #retirementreadiness » bit.ly/4eXSkJ6
The Harris Poll retweeted
Amid an inflection point in history, Americans need help from policymakers to fortify their future retirement. New TCRS report elevates America's #diversevoices and illuminates their top #publicpolicy priorities for #retirementsecurity » bit.ly/4dz2BcR
The Harris Poll retweeted
We surveyed hundreds of engineering leaders on the future of #TechHiring. The forecast is optimistic.
📊 Download #Karat’s 2024 Tech Hiring Trends Report and learn about the shifting market challenges, best practices, and hiring trends.
bit.ly/3XJQKUG
The Harris Poll retweeted
The #middleclass is the heartbeat of our society and the embodiment of the American dream. New TCRS #research report paints a portrait of people earning between $50,000 and $200,000, and illustrates ways to strengthen their #retirementoutlook » bit.ly/3Xp9vwQ
The Harris Poll retweeted
Join us in welcoming BERA to #TeamStagwell👏
Acquired by The Harris Poll, BERA will offer clients access to predictive brand analytics and direct B2B correlation, enabling them to make data-driven decisions with greater precision.
Learn more: bit.ly/3LlPct3




























