We create meaningful experiences enabled by technology. Follow us for industry updates & community shout-outs.
Toledo, OH
Joined June 2010
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In our latest blog post, Sr. Strategic Planner Zori Ivanova explores 3 key sources for market research. bit.ly/3m8satg
#marketresearch #marketingstrategy
Hanson Inc. retweeted
Here's a summary of the announcements Google Marketing Live:
👉 Video action & App campaigns coming to YouTube Shorts
👉 Product feeds coming to YouTube Shorts
👉 Video ads coming to Discover
👉 A/B testing come Performance Max
@mattgsouthern @sejournal bit.ly/39WwBoc.
Hanson Inc. retweeted
So interesting to see how AR is one of the most popular features in Snapchat. It is setting up ecommerce to create the wave towards shoppable social content with much greater conversions. #ecommerce #ar #snapchat lnkd.in/gcx2VpnG
Hanson Inc. retweeted
How to optimize your content for SEO:
✅ Find the right topic + keyword
✅ Find semantically related keywords
✅ Establish the structure
✅ Manage keyword density
✅ Be aware of cannibalization
✅ Add visuals
✅ Interlink
✅ Cover the topic in depth
✅ Consider technical elements
Our latest blog post dives into empathy mapping as part of the strategic process to better understand users in a time when it's most needed. bit.ly/3LU7hNA
Hanson Inc. retweeted
5 ways to use #SocialListening in your organization:
1. Start “listening” with the tools you have.
2. Develop content your audience wants.
3. Arm yourself with the data to get your brand to the next level.
4. Show them something they’ve never seen before.
5. Trust the data.
We designed and developed a new digital strategy to better tell ProMedica Federal Credit Union's brand story and support their new direction as a digitally-forward, customer-first company. @ProMedicaHealth #websiteredesign #digitalstrategy
Hanson Inc. retweeted
Josh is spot on with how VR is an "experience" vs just seeing... #vr #virtualreality #visualization lnkd.in/gcgFjZpG
Our own @SteveAtHanson kicked off @bgsu's Entrepreneur Week last week, where he shared business insights and lessons learned to students, faculty, and community members. @bgsubiz
I had such a great time helping to kick-off BGSU's Entrepreneur Week, (last week). Shared how our company had to pivot when things changed because of the pandemic. Really enjoyed meeting with students, faculty and staff.
#bgsu #entrepreneur #event #agenc…lnkd.in/gVn5zn6N
Our very own @SteveAtHanson is kicking off BGSU's E-Week today!
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We're proud of our 30-year history supporting clients in the building and home improvement space. We’ve worked with some of the industry’s leading names on everything from website redesigns to focused campaigns and product launches. Learn more: bit.ly/3iVJKyN
Looking for your next career move, or know someone who is? We're hiring a Digital/Web Project Manager! Get the details: bit.ly/36t3OGx
#ProjectManager #agencyjob
Our client partners at @NationalHrdware were recently recognized at the 2022 American Advertising Awards for their redesigned website. Learn more: bit.ly/3Iwsk6x
