Haley Chase

How exciting — @Lenovo is a finalist for six Shorty Awards across our Social Media Center of Excellence, Intelligent Devices Group, Infrastructure Solutions Group, and @LenovoLegion content creation teams! I'm so proud of the hard work everyone on our teams have put into creating content that: • resonates with audiences • uses technology creatively • engages customers • partners with and makes use of the best features of platforms • and, critically, shares our message of Smarter Technology for All with the world Take a look at each nomination at these links to see some wonderful creativity and humor and vote. I'm voting and crossing my fingers hard for all! 🤞 #WorkForHumankind: shortyawards.com/15th/work-f… The Lenovskis on #TikTok: shortyawards.com/15th/lenovo… Slow and Steady Wins the #F1 Tickets: shortyawards.com/15th/slow-a… A Lenovo #TrackPoint Halloween: shortyawards.com/15th/a-leno… Reimagining the Future with Smarter Infrastructure IT: shortyawards.com/15th/at-the… #GamerVsWorld: n

"Wait, this was an ad?!" Last month I shared our team's great #TikTok milestone (now 1.2M followers!). Here are some insights from our team on just how they achieved their success: 👉 Playing to TikTok's strengths, we focused on creating engaging content and storylines, and boosting them to the right audiences (when we began seeing comments like, “Wait, this was an ad?!”, we knew were on the right path) 👉 We doubled-down on storylines that audiences enjoyed, that were entertaining as standalone pieces as well as in a series, and that shared core Lenovo messaging in fun ways 👉 We worked with TikTok creators, making content specifically for TikTok (not cross-platform) 👉 We focused on subtle branding and promotion, rather than overt 👉 We collaborated with the TikTok team to benchmark against industry standards and pilot new features 👉 We matched our aggressive organic content strategy with a paid strategy and measured both for key metrics around brand lift (our umbrella goal): brand awareness, brand preference, ad recall, impressions, engagements This video is from last year, but it goes to show how much #marketing is often like a journey rather than a destination — we are always improving, growing, and keeping our eyes on what's next. Check it out!