HailTrace (@HailTrace) header
HailTrace (@HailTrace) profile picture

Weather tech company specializing in media and forensics. We track severe #hail, #wind and #tornadoes to assist the restoration industry in post-storm recovery.

Edmond, OK
Joined April 2012
Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)Photo by HailTrace (@HailTrace)
If the first "sad Derik" video wasn't enough, here's another. It would be really, really bad if you didn't go to RoofCon (for Derik's sake) and yours too. November 10-12 at OKC Convention Center, be there! Booth 1213 #roofcon8 #roofconokc #okcevents #hailtrace #hailmaps
135
The second day of RoofCon doesn't have to end when the expo floor closes. You're all invited to "Inside The Huddle" (live). A night of industry professionals networking with free food and drink, with a live podcast. You don't want to miss this unforgettable night. Be sure to stop by or stay the whole time. Save your spot: na2.hubs.ly/H08RYpN0 Wednesday, November 11 | 6 PM Social Capital, OKC @maxxchallenger @eagleviewtech #RoofCON2026 #RoofCON8 #HailTrace #maxxchallenger #eagleview
98
An UPGRADED storm risk for North Carolina!

Ongoing severe storms are moving into warm, humid air along the East Coast, bringing chances for all severe weather hazards!

Follow HailTrace as we track these storms this evening!
113
Threats for hail up to quarter-size in North Carolina Today!

Storms are ongoing with hazards including marginally severe hail this afternoon across Greenville and Jacksonville, NC!

HailTrace meteorologists are mapping storms in near real time, keeping weather maps updated! Newest weather maps: hailtrace.com/hail-maps
140
The storm system’s last day for severe weather is here before it floats off into the Atlantic! Wind and a few tornadoes are possible across the east coast this afternoon! Catch the noon broadcast here for all the newest info!
100
POV: You tell Derik you’re not coming to RoofCON. 🥺 Don’t do this to him. Come see the HailTrace team at RoofCON 8 in Oklahoma City, November 10–12! We promise he’ll cheer up. 😂 📍 Oklahoma City Convention Center #RoofCON2026 #RoofCON8 #HailTrace #RoofingIndustry #OKC
114
Consider this your post-game plans for after RoofCon Day 2. The first day of RoofCon doesn't have to end when the expo floor closes. Join us Wednesday at 6 PM at Social Capital in OKC for Inside the Huddle LIVE. There'll be industry conversations, podcasting, networking opportunities and free food and drinks. Hosted by Max Challenger, HailTrace & EagleView. November 11, 2026. #RoofingIndustry #maxxchallenger #eagleview #hailtrace #OKC
121
The Polar Vortex is on the move! Big shifts in the upper atmosphere around the poles have caused the winds to slow, bringing a higher likelihood that cold air could leak into the country later this month!
202
The Hail Palace had a surprise strong storm roll through, bringing some small, but LOUD hail!
6
7
638
From one convention to the next, this time… RoofCon! HailTrace has been hard at work getting ready for next week! Swing by the booth for merch, trivia, and the newest AI feature in the industry.  📍Oklahoma City Convention Center, Nov 11-13!

PLUS: Register for the Maxx Challenger Inside Huddle Event, where you can enjoy free food, drinks, and make some connections in the industry! RSVP: na2.hubs.ly/H08NxTF0
108
POV: You tell Derik you’re not coming to RoofCON. 🥺 Don’t do this to him. Come see the HailTrace team at RoofCON 8 in Oklahoma City, November 10–12! We promise he’ll cheer up. 😂 📍 Oklahoma City Convention Center #RoofCON2026 #RoofCON8 #HailTrace #RoofingIndustry #OKC
120
Did you know? 👀 The 8th annual RoofCON is taking over Oklahoma City November 10–12, bringing together thousands of roofing professionals, industry leaders, and innovators for one of the biggest events in the roofing industry! From big-name speakers to the latest roofing technology, there's a lot to look forward to this year. ⚡ HailTrace will be there! Stop by our booth, meet the team, and discover how storm intelligence can help you uncover opportunities beyond the storm. 📍 Oklahoma City Convention Center 📅 November 10–12, 2026 Who's heading to RoofCON this year? Drop a 👋 below! #RoofCON2026 #RoofCON8 #HailTrace #RoofingIndustry #RoofingContractors #OklahomaCity
1
121
Headed to RoofCon? Save Wednesday night for Inside the Huddle LIVE. 🎙️ Join EagleView, MAXX Challenger, and HailTrace on November 11 for a live podcast with roofing industry leaders. Come hear what’s happening across the industry and meet the people you’ve been meaning to connect with all week. Entry, food, and drinks are all free. Send this to your RoofCon crew and make a night of it. #RoofCon #InsideTheHuddleLive #RoofingIndustry #RoofingContractors #HailTrace
108
This year‘s El Niño is officially the strongest ever! But what effects are we expected to feel as we get into winter? Follow HailTrace as we watch this record-breaking season closely!
140
The now RECORD El Niño is expected to shake up the Winter 2026-27 forecast! But with a weakening polar jet, arctic air will be more susceptible to diving into the U.S., making for better chances for winter weather in the south!
1
1
177
Strong wind and a few tornadoes possible today! One tornado confirmed so far. Meteorologist @taylorcoxWX is tracking storms across Alabama and Georgia this evening! #hailtrace #weather #georgia #severeweather #tornado
1
1
206