I'm going to use AI to run this Facebook campaign: one video and two static images. I'm using ChatGPT's "Dot" (horrible name, by the way) to help set up the campaign and to get the speed-to-lead systems in place

Here is everything I said to Chat GPT Astra (Extra High) to make this meta ad: 1. create a meta ad, edit it and everything with these clips (google drive link) 2. i did it wrong, here you go (google drive link again lol) 3. can you get way more dramatic? have the effect that meta ads have? big pop out and effects? instagram.com/okane.editor/ you can see this guys page which would show you it 4. hey take over a chrome tab and you can watch his videos (It ended up just using the browser on chat gpt) 5. i got you in instagram on your own browser (me logging into instagram so sam altman can steal my identity) 6. here is logo for brand colors. can you add little icons to pop for like hot water tank, it kind of shakes? like this? we need to add like pop ups. my instagram is good at that, like lttle pop ups. you got the text down at least, you could do a little more zoom in effect, you can see my IG instagram.com/ram_digital_se… here for the icon i add, i think we just need that 7. everything you just did, make it a skill so we can reuse this 8. can you make sure this is 4k and hdr? i can connect whatever you need to make sure its quality 9. i want to show off this add but i don't want people to know the company or where. give me the hdr or 4k or whatever posts best on twitter and take away our logo, bleep out what city f and then bleep out company name from the part my brother says X heating and cooling and also the logo on our shirt if they can see it in any clips, which i think they can Here is what came from my big forehead and not AI: the offer and the script. I'm the one who came up with the wording and literally had my brother buy a hot water tank for the video lol. Starting with the old furnace, rolling the hot water tank, etc. That was all me. I wish I would have wore a company branded hat, I think it would have looked really professional. It was shot on a Sony A7 camera with diji mics and gimbal The Google drive folder had the clips labeled in ordered by me, 1-5. Chat knew exactly where to start each edit and stop it.

Yes, we all have heard the stories about private equity being horrible at retaining employees and ripping people off with crazy pricing. But the fact is I’m seeing them acquire 2-3 companies in mid sized cities across the country and owning the top LSA spots, maps and Google ads. I’m sorry to tell you that they’re probably getting more Google reviews than most of you You can’t pay $150 a ppc call for a tune up but they can. They’re in it for the long game and will figure it out. PE can remain irrational longer than you can stay solvent. So triple down on family owned and operated. Put your face all over the place as the owner. Humanize yourself as the owner. Me and my brother are literally putting “not PE” on the side of our vehicles Don’t underestimate the competition. Get multiple Google business profiles with real locations and have your SEO locked in so you’re as high as possible when customers are looking for that family owned company that isn’t PE

Yes, we all have heard the stories about private equity being horrible at retaining employees and ripping people off with crazy pricing. But the fact is I’m seeing them acquire 2-3 companies in mid sized cities across the country and owning the top LSA spots, maps and Google ads. I’m sorry to tell you that they’re probably getting more Google reviews than most of you You can’t pay $150 a ppc call for a tune up but they can. They’re in it for the long game and will figure it out. PE can remain irrational longer than you can stay solvent. So triple down on family owned and operated. Put your face all over the place as the owner. Humanize yourself as the owner. Me and my brother are literally putting “not PE” on the side of our vehicles Don’t underestimate the competition. Get multiple Google business profiles with real locations and have your SEO locked in so you’re as high as possible when customers are looking for that family owned company that isn’t PE

Early signs that the current Google Spam update is hitting sites with highly templated, programmatic, (probably) AI-generated pages, like one page for every phone number/area code

Having keywords and the city in your Google business profile name is a huge ranking factor right now for AI overview right now I’m seeing profiles with 10x less reviews than the top profiles in their market but they have review velocity and “furnace” or “air conditioning” plus target city in their GBP name and AI overview is showing them first

It’s a ruthless world in PE and it’s a tough year for everyone. I do hope this swings sentiment further toward family owned businesses that are playing the long game.