Pioneer in employee Onboarding software and innovative technology to connect Workmates.

Los Angeles, CA
Joined May 2012
The shift supervisor who approves time-off requests doesn't have a helpdesk ticket. She texts HR. HR responds when she can, which is usually after she's already handled three other fires, a new hire paperwork question, and a benefits call. That exchange happens dozens of times a week across every department. None of it is tracked. None of it feeds into a dashboard. Leadership sees clean headcount data and has no idea the actual workflow runs through iMessage. That's the hidden cost of building HR ops around workers who have desks — when most of your workforce doesn't. HR Cloud puts those interactions where they belong: inside the platform, on a phone, handled automatically.
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Still chasing tax forms and direct deposit for a crew member who starts Monday? Hiring is fast in construction. Onboarding has to keep up. Krishna Surendra shows what AI should take off your plate in week one, and the three things that still need a person on site. 🎥 Full clip below. #ConstructionHR #FrontlineWorkers #Onboarding #AIinHR
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A new hire shows up Monday. No laptop. No company email. Works a 6am shift. The welcome email HR sent Friday at 4pm? Still sitting unread in an inbox they check from a personal phone, maybe. The benefits enrollment link? Desktop-only form. Expired session. The policy sign-off? HR assumes it's done. It isn't. Three weeks later that employee is already mentally gone — and HR is still waiting on paperwork.
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Your frontline team doesn’t have a desk. Your company news still lives at one. Most internal communication is built for people with a laptop open all day. Everyone else gets a Tuesday email they’ll never see. The Workmates mobile app puts the whole company in their pocket. Post an update in seconds. Send kudos in a few taps. Find any coworker in the directory. Give every team, site and interest its own channel. Fortenova Group connected employees across 5 countries on a branded Workmates platform. Same pattern everywhere: people engage with what reaches them on the device they already carry. This isn’t an engagement problem. It’s a reach problem. Is your company communication built for the person at the desk, or the person on shift right now? #EmployeeEngagement #FrontlineWorkers #InternalCommunications #HRTech
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A mid-market HR director isn't usually choosing between "good software" and "bad software." They're choosing between what leadership will approve and what the floor supervisors will actually use. Those two things almost never match. That gap is where HR ops goes to die.
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Recruiting gets the budget. Onboarding gets the leftovers. That math made sense when you hired 10 people a year. When you're running 3 cohorts a month across two facilities, the "we'll figure it out manually" phase is over.
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What does a late schedule tell your team? Childcare. A second job. Evening classes. Your frontline team builds their whole week around one document, and they notice every time it changes late. Krishna breaks down what they hear when that happens, and how to get it right every single week. Under a minute. 🎥 Full clip below. #FrontlineWorkforce #ShiftScheduling #EmployeeExperience #HRTech
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Hourly workers churn in the first 90 days at twice the rate of salaried staff. HR usually finds out during an exit interview — weeks after the decision was already made. The signal was there earlier. It always is. A skipped survey. A missed check-in. A first-week doc that never got signed. The paper trail doesn't tell you anything in time. A connected system does.
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Frontline workers don't get a "first day of work" email. They get a laminated sheet, a locker number, and a manager who has 12 other things to do. Then HR wonders why the 90-day dropout rate looks the way it does. The onboarding process isn't broken because people don't care. It's broken because the tools were built for a different kind of worker.
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What happens to your balance sheet when someone quits with weeks of unused PTO? Most leaders treat time off as an HR task. Krishna explains why it’s a bigger business issue than that, and what goes wrong when it runs on email and spreadsheets. 🎥 Watch the full clip above. #TimeOff #PTO #HRTech #PeopleOps
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The employee handbook gets updated every year. The frontline worker who joined last Tuesday has never seen it. It lives in a shared drive nobody showed them, in a format that requires a laptop they don't have. Documentation isn't the problem. Distribution is.
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Payroll integrates fine. The onboarding experience for the person starting Monday at the distribution center — no email, no laptop, no clue what to do — that's still broken. HR Cloud fixes the second part.
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AI is already in your HR stack. Either someone decided what it’s allowed to decide, or nobody did. Most teams find out which one when a decision gets challenged. We sorted HR work into three zones, from where AI can run to where a human decides every time. Check the zones. Would your managers draw the same line you would? #HRLeaders #AIinHR #FrontlineWorkforce #ResponsibleAI
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Your HR team agreed to the AI rollout in the meeting. Do you know what they said after it? Fear rarely shows up as pushback. It shows up in five quieter ways, and most leaders read all of them as buy-in. Swipe for the five signs and one move for each. Where did your team’s real reaction to AI happen: in the room, or after it? #AIinHR #ChangeManagement #HRLeadership #HRTech
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Somewhere in your review stack, one employee is getting the leftover version of their manager. Nobody chooses this. It happens quietly, and most managers never see it coming. Watch for where it starts and what actually fixes it. When review season ends, does your last review match your first? #PerformanceManagement #PeopleManagers #HRLeaders #ReviewSeason #HRTech
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Where do we start with AI in HR? Customers ask our CEO, Krishna Surendra, this all the time. His answer: skip the flashy stuff. Start where the work repeats and the risk is low. Onboarding fits, with the same questions every week and no decisions about people. He also shares three questions to ask any AI vendor before signing. Which of those questions would your current vendor struggle with? #AIinHR #HROnboarding #HRLeadership
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Does your new hire's first day start with a welcome, or a pile of forms? Maya, HR Cloud's onboarding assistant, takes it from the first click. See what Day 1 looks like when nobody has to chase anyone. 🎥 Full walkthrough in about two minutes. #EmployeeOnboarding #HRTech #NewHireExperience #AIinHR
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Do you have an AI budget or an AI strategy? They're not the same thing. Krishna Surendra explains the difference and the one question every HR leader should ask before buying their next AI tool. 🎥 Watch the full reel 👇️ #HRTech #AIinHR #HRLeadership #PeopleOps
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Is your HR team asking "Do we need an AI strategy?" Most companies are, and it's why many of them end up with AI that looks good on paper but doesn't change much for their people. There's a smarter question to start with. Watch the reel to find out what it is. Then tell us in the comments: what's the one thing you'd want AI to actually fix in your HR work? #HRTech #AIinHR #PeopleOps #HumanResources #FutureOfWork
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What does your new hire do when nobody is free to answer? Most HR teams never see that moment. It still shapes how the new hire sees you. Swipe through to see what closes the gap. Link in comments. Is your first week built around HR's calendar, or the new hire's questions? #HRTech #EmployeeOnboarding #TalentAcquisition #AIinHR
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