HFS is a leading global research and analysis firm. Our mission is to help our clients tackle challenges, make bold moves, and bring big ideas to life.

Cambridge, England [HQ]
Joined August 2011
Will we still be talking about tokenomics in a couple of years?    @pfersht puts the question to @Accenture Chief AI and Data Officer Lan Guan and gets into the bigger issue: moving from the cost of AI to the value it creates.    Watch the clip, then the full conversation: okt.to/4TNzVy     More conversations to come. #ReinventionInPractice
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Hear why David thinks this is an important moment to get the right leaders in the room, learning from each other and challenging how enterprises move forward with AI.   Attendance is selective and seats are limited. Apply to join us in London: okt.to/V2sC34   #HFSSummit #EnterpriseAI #AILeadership
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Missed the live webinar? Watch the replay for the five-step roadmap and why technology may not be the biggest obstacle. The operating model is.  okt.to/mbK7gX #ServicesAsSoftware #EnterpriseAI #Pharma #Manufacturing
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“Eventually, these LLMs are going to be quite dumb.” BMO’s Kristin Milchanowski joins Phil Fersht on From the Horse’s Mouth to discuss why smaller models may win, quantum is closer than we think and human judgment will matter more than ever.  🎧 Listen and subscribe: YouTube: okt.to/rdezRQ Apple Podcasts: okt.to/lFqNi4 Spotify: okt.to/gJZFav
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Everyone's adopting AI. That's not the story anymore. The story is about who has the guts to cannibalize their own model before someone else does. @ritesh_idnani, MD and CEO of @firstsource, with @pfersht on the latest episode of From the Horse's Mouth. YouTube: youtu.be/U2qv4X5l75o Apple Podcasts: podcasts.apple.com/us/podcas… Spotify: open.spotify.com/episode/5ma… @saurabh_hfs, @RobboPetro, @MadhaviBehl, @firstsource #BPO #ServicesAsSoftware #EnterpriseAI #UnBPO #FutureOfServices #Leadership #HFSResearch #BeTheDisruptor
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𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗲𝗰𝗵. 𝗜𝘁’𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗛𝗥𝗢. Join @HFSResearch Executive Research Leader Dana Daher alongside leaders from @tcs_na, Cemex, and Anand PAG Inc. for a LinkedIn Live on what the Human-AI Enterprise means for HR. 📅 July 30 | 🕛 12:00 PM ET Register: linkedin.com/events/thechro-… #CHRO #FutureOfWork #HumanAI #HRLeadership #AI
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"Productivity gains aren't AI value. Redeployment is." That's the line from @Accenture's @Manish_sharma on the latest From the Horse's Mouth podcast with @pfersht. Most enterprise AI programs look great on paper and deliver nothing to the P&L. About a minute with Manish, below. Full episode here: youtu.be/8JIPBcaKSZw?si=pjA_… @pfersht, @saurabh_hfs
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Day 2 sessions explored moving beyond pilots, measuring real value, and preparing for Industry 5.0 + Physical AI. The HFS Hot Tech Showdown brought live pitches from @covasant_tech, @kognitos_inc, @KnowledgeLake, @OrbitShift_AI & @lyzr__ai, with enterprise leaders voting on the most disruptive AI innovations. The morning closed with @Cognizant CEO @imravikumars and @pfersht on why AI transformation requires structural reinvention, not incremental change. More Day 2 highlights soon.
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Day 1 of the HFS Spring Summit 2026 is complete. The focus throughout the day was clear: the gap between AI ambition and enterprise reality is closing fast, and leaders can no longer afford to sit on the sidelines. From @pfersht opening keynote on rebuilding operating models for an AI-first economy to candid conversations on governance, outcomes, token-based economics, and what it takes to scale AI across the enterprise, the discussions pushed far beyond the usual AI talking points. We also heard from @edels0n on how Gen Z is reshaping attention, trust, and decision-making, adding another important dimension to how leaders think about relevance and communication in a changing market. Stay tuned for day 2.
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Proud to have @HFSResearch President @saurabh_hfs speak at @aopshow Catalyst San Francisco alongside leaders shaping the future of procurement. #AOPCatalyst #Procurement #HFSResearch #EnterpriseAI
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Introducing the HFS Data Intelligence Suite. 1,800+ AI deployments. 1,500+ GCC profiles. 500,000+ enterprise data points. Real intelligence for real decisions. Check it out today 👉: hfsresearch.com/data-intelli… #HFSResearch #DataIntelligence
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Dana Daher, Executive Research Leader at HFS, on the shift from AI momentum to real impact. The question now: how do you embed AI to drive lasting value? Join leaders tackling what it actually takes. Apply Today: hfsevents.com/ereg/newreg.ph… #HowToAI #DigitalLeadership
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Joel Martin, Chief Research Officer at HFS, on why #HowToAI is about one thing: execution. No more pilots. No more hype. Real operating model change for real AI outcomes. If you’re accountable for AI value, this is your room. Apply: hfsevents.com/ereg/newreg.ph… #EnterpriseAI #AIExecution
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1,500+ leading GCCs. But almost no visibility into how they’re evolving. That’s about to change. May 5 #GCC #EnterpriseStrategy
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AI. GCCs. Enterprise investment. What’s actually working and what isn’t? You’ll see it soon. Launching May 5 #Benchmarking #HFSResearch
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