Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.) A thread 👇

Quality is your destination. Quantity is how you get there. A 1960s experiment demonstrates why. In the 1960s, a University of Florida photography professor, Jerry Uelsmann, divided his class into two groups: Group A: Take as many photos as possible (graded by quantity - 100 photos = A) Group B: Take one perfect photo (graded by quality) At the end of the semester, guess which group produced the BEST photos? Group A. Every single one. While Group B sat theorizing about perfection, Group A was learning from hundreds of failed attempts and iterations. Sound familiar? → Your internal strategy meetings < Their 50 customer conversations → Your perfect product roadmap < Their 10 failed feature tests → Your perfect launch strategy < Their 5 scrappy growth experiments Which group are you?

JCPenney ditched sales and lost $4B. Tropicana removed their orange and customers couldn't find them on shelves. HBO Max axed the “HBO” part of their brand and purchases tanked. The pattern is always the same: companies rebrand for the customers they wish they had instead of the ones who are actually buying from them. They throw away everything that made them recognizable in the first place, then act shocked when sales tank. If it's already working, stop trying to "fix" it. Subscribe to our newsletter for more insights that could save you millions.

Champagne and poker? Nah. ChatGPT x Gmail x Attio. How we 1.75x'd revenue in 30 days. In June, Justin (our CEO) and I (@kdepop) had a realization: Our newsletter sponsorship revenue stream was basically running itself. → 100% inbound inquiries. → Very little "selling" via email. → No sales calls, no outbound. We decided to run a quick sprint. Could we 2x our sponsor revenue in 30 days? ...with minimal effort. Here's what happened: 📊 The starting point: → Basic Notion database as our "CRM" → No unified inbox → Comms scattered across email threads → No systematic follow-up process → No outbound (as mentioned) 🧭 Our 80/20 plan: Instead of chasing new leads, we decided to focus on closing brands that already know us: A. Previous sponsors B. Warm inquiries that never converted To reach these people, we'd need to do a couple things: 1. Get organized (select a real CRM to track comms) 2. Set up outbound campaigns 3. Personalize at scale 4. Actually follow up (novel concept, lol) 🛠️ Executing the plan: First, I selected @attio as our CRM. The AI-native features caught my eye. Plus it feels like Notion (which our team uses). Second, I started building my two campaigns. Drafting email copy can take longer than it needs to. I decided to try my hand at vibe-coding a solution. Built a Gmail scraper in 20 mins. Pulled 2 weeks of my REAL sales convos. Fed them to Claude to write campaigns that sound like me. Third, I launched the campaigns. Every email had a custom P.S. line based on the company's actual product. (Research from @WillAllred117 at @lavenderhq shows this can boost replies by 35%) 📈 Results (as of today, 7/15): → 32% reply rate → 24 deals initiated from outreach → 4 package deals closed so far → 9 deals in active conversation → July/August revenue up 1.75x vs May/June (tracking towards 2x revenue) 💡Some things I learned: → Tools like Attio can consolidate your sales stack We went from Notion + spreadsheets + 3 other tools to just Attio. Meeting recordings, enrichment, sequences all in one place. → Email scrapers are really powerful And everyone can do it. You don't need to be technical. ChatGPT will literally write the code for you. → We need to ramp an "always on" outbound motion This experiment proved we're leaving cash on the table. Setting up recurring campaigns now. → Your "perfectly fine" systems might be broken We thought our sponsorship process was solid. Turns out we were operating at 50% capacity. So the old adage, "if it ain't broke, don't fix it" Actually seems like pretty terrible advice. With minimal effort, we nearly 2x'd our sponsor revenue. This same approach can work for any revenue stream you've been ignoring. So, what'd you do last night? Party or dig for revenue? Want the full case study + my Gmail scraper code? 💬 Drop a comment or shoot me a DM. --- Full transparency: @attio sponsored this post, but this was a real project we'd already set out to tackle. We still use Attio as our CRM.

Notion Mail is NOT what you think it is. Here's the growth strategy no one is talking about. @NotionMail launched in April 2025. A clean email client with some impressive AI features. But while everyone's focused on the product, they're missing the strategic growth implication of Mail. 🧠 The insight: Project management software market is cooling: • Asana: 59% → 67% → 45% → 19% YoY growth • Monday: 91% → 68% → 41% → 33% YoY growth • Interest in "Notion" plateauing since mid-2023 📊 The multi-door strategy: → Acquire best-in-class tools (Cron, Skiff) → Launch as free, standalone apps (Calendar, Mail) → Create multiple entry points for diff user segments → Build bridges for late majority adopters (25% of SMBs still don't use project management tools) 💰 The business upside: → Direct revenue: Premium AI email clients command $25-37/month → Higher ARPU (if Notion starts charging): Following their Notion AI model ($8/mo add-on) Even charging $5/mo for Mail + $5/mo for Calendar could 2X revenue per-user → Increased switching costs: Each new tool makes Notion's ecosystem stickier → Trojan horse: Get into companies already using competitors This approach is particularly clever because email is: → A daily habit with high engagement → Familiar even to change-resistant users → Zero switching cost (works with existing addresses) → Mission-critical but contained risk What's next for @NotionHQ? Video conferencing... AI Notetaking assistant... Loom-esque screen recording... What do you think?