Private market investing for individual investors. Real estate, private credit, and real assets.

Atlanta, GA
Joined March 2013
Seven years running. 🎉 Groundfloor is No. 2,864 on the 2026 #Inc5000, marking our seventh consecutive year on the list. Fewer than 1% of honorees reach this milestone. Proud of the team that made it possible. See the full list: inc.com/inc5000 @Inc @Inc5000
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Groundfloor Notes are one of our most popular investment products. So how can investors make the most of them? Note laddering is one strategy for creating recurring opportunities to access capital while continuing to earn fixed returns. See how it works: bit.ly/4vQdBwr
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Beyond the Stock Market Episode 6 is now live. Brian Dally explores the liquidity, transparency, and structural questions behind today's private credit headlines. Listen here: bit.ly/4uTcAm0 #PrivateCredit #PrivateMarkets
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What's the most misunderstood idea in investing? That higher returns always require more risk. Ray Yousefian explains why risk and return aren't always the same dial. Full episode: brnw.ch/21x3mPc
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Private markets continue to expand beyond real estate. Today, Groundfloor launched the SMB Growth Fund, giving accredited investors access to institutional-grade small business finance through our partnership with Homegrown. Learn more: prn.to/4xl3LUM #PrivateMarkets #PrivateCredit
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Private-company employee? Unlock liquidity without selling your upside. Investor? Get downside-protected exposure to late-stage private tech companies. @SerengetiAsset's Ray Yousefian sits down with @GroundfloorUS CEO @brian_dally to discuss how structured financings create liquidity for founders, employees, and early investors while providing investors with differentiated exposure to some of the world's fastest-growing private companies. The conversation covers overcollateralization, private market liquidity, downside protection, and the risk/reward profile that makes structured financings a compelling alternative to traditional equity investing. Listen now. youtu.be/YSyopsO0R6k
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Groundfloor has been named to @Inc.’s 2026 Best Workplaces list. Proud of the team and culture we continue building around flexibility, autonomy, and meaningful work. See the full list: bit.ly/4aoa2F4 #LifeAtGroundfloor #IncBestWorkplaces
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Beyond the Stock Market Episode 4 is now live: Michael Davis, CEO and co-founder of Homegrown, joins Brian Dally to talk private credit, entrepreneurship, and the future of brick-and-mortar business. Listen here: brnw.ch/21x2uMh #PrivateCredit #Fintech
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Wall Street is laying off, and AI is getting the blame. But many companies also overhired in 2021 and are now correcting. Episode 3 of Beyond the Stock Market: brnw.ch/21x2opR #AI #Fintech #PrivateCredit
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Groundfloor Finance retweeted
One more from our latest real estate investing event with Homeshares co-founder Jesse Stein, @GroundfloorUS CEO @brian_dally, and Lightstone DIRECT's head of capital formation Jonathan Spitz. withvincent.com/research/inv…
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Private credit is getting a lot of attention right now, but it’s not new and it’s not going anywhere. The headlines will pass. The asset class won’t. Watch or listen to episode 3 of Beyond the Stock Market now: brnw.ch/21x2daS
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Groundfloor Finance retweeted
ICYMI, the replay of our real estate investor briefing is now up - featuring Homeshares co-founder Jesse Stein, @GroundfloorUS CEO @brian_dally, and Lightstone DIRECT's head of capital formation Jonathan Spitz. withvincent.com/research/inv…
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Private credit is in the headlines, but the real story isn’t what most people think. Episode 3 features Michael Schwartz of Hive Financial Assets on how it works and why structure matters. Drops tomorrow: brnw.ch/21x23mm #PrivateCredit #Investing
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We couldn’t be more proud to share that Groundfloor co-founder and CEO Brian Dally has been named a finalist for the @EY_US Entrepreneur Of The Year 2026 Southeast Award. This recognition reflects his leadership and vision. bit.ly/48deeqh #EOYUS #EOYSoutheast #Fintech #PrivateMarkets
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There’s no shortcut to learning real estate. You learn by being around the people doing the work. Full podcast episode: brnw.ch/21x1Nun
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Private credit isn’t suddenly broken. What’s being tested right now is liquidity. Q1 exposed the gap between the liquidity some funds promised and what their underlying assets can realistically support. We break down what investors should know: bit.ly/4cAdqgl #PrivateCredit
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