Greyskull Analytics is an independent data consultancy that builds the data platforms and reporting layer that let a business trust its numbers

North West, England
Joined January 2021
Most companies don't have big data. They have a big invoice. ๐Ÿ’€ Amazon's own numbers back me up. New article, link in bio. #data #analytics #dataengineering #datastrategy #smallbusiness
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"IT'S OK IF YOU'RE NOT AN AI PIONEER" ๐Ÿ‘ Johnny makes the case for patience over FOMO in "AI FOMO is a Bear Trap" on Substack ๐Ÿ“Š tinyurl.com/2atxrrth โ€” or use the link in bio #AIAdoption #AIFOMO #DataStrategy #TechTrends
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"BUILD THE FOUNDATION WELL" ๐Ÿ“Š Johnny breaks down the Business Question Curve in "The Dashboard Trap" on Substack ๐Ÿš€ tinyurl.com/2yzck23j โ€” or use the link in bio #DataAnalytics #DataStrategy #BusinessIntelligence
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"BUY WHAT YOU ACTUALLY NEED" ๐Ÿ”„ From this week's Substack: why the data stack keeps swinging between bundled and unbundled, and what that means for you ๐Ÿ“Š tinyurl.com/28yb4sz5 โ€” or use the link in bio #DataStack
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In, out, in, out. You know the rest. ๐Ÿ•บ Your data stack's favourite dance is back, and every big vendor is doing it at once. New post on why it never ends and how to avoid paying for the shape of the moment. ift.tt/zLCvR0s #dataengineering #databricks #microsoftfabrโ€ฆ
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"TAKE THE PLUNGE" ๐Ÿš€ Johnny lays out exactly what going solo as a data consultant really looked like, on Substack. ๐Ÿ’ผ tinyurl.com/2dbno33u โ€” or use the link in bio #DataConsulting #Freelancing #Consultancy #DataCareers
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"THAT'S THE GLASS CEILING" ๐Ÿ“Š Johnny breaks down the real numbers behind this in his latest Substack piece. ๐Ÿ’ฐ tinyurl.com/2ank9u4b โ€” or use the link in bio #DataPlatform #DataEngineering #SmallBusinessData
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Another day, another train selfie. This time it's the first leg of my trip to Barcelona for #FABCON Who am I going to see there? #data #analytics #microsoftfabric #community
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The data platform you need and the one you can afford show up at different points on your growth curve. That gap's the glass ceiling. ๐Ÿ”— ift.tt/f1e43VQ #data #analytics
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"I'M NOT THE ANALYST" ๐Ÿ›’ Full supermarket breakdown of what a data platform consultant actually does, on the Substack. ๐Ÿ“Š tinyurl.com/2b9arqm2 โ€” or use the link in bio #DataPlatform #DataConsulting #DataEngineering
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"TCO GETS THROWN AROUND LIKE IT'S COMPLICATED IT ISN'T" ๐Ÿ’ฐ Johnny broke down what a UK data platform really costs, by business size, on Substack ๐Ÿ“ tinyurl.com/23fw3qo4 โ€” or use the link in bio #DataPlatform #TCO
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"BE CAREFUL NOT TO CONFLATE EFFICIENCY WITH SPEED" ๐Ÿค– Johnny breaks this down in "Have you drunk the Kool AI-d?" on Substack ๐Ÿ“Š tinyurl.com/2aok3u9b โ€” or use the link in bio #DataStrategy #AIvsData #DataModelling
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"BE A SHEEP. FOLLOW ADOPTION." ๐Ÿ‘ Johnny makes the case for patience over AI FOMO, on Substack ๐ŸŽฏ tinyurl.com/2atxrrth โ€” or use the link in bio #AIFOMO #AIAdoption #DataStrategy #TechLeadership #AIHype
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"RESIST THE URGE TO BUILD ONE MORE DASHBOARD" ๐Ÿ“Š Johnny breaks down when dashboards are the wrong tool, and what to use instead, on Substack ๐Ÿšซ tinyurl.com/2yzck23j โ€” or use the link in bio #DataAnalytics #Dashboards
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