Connect Google Tag Manager to GA, and stop hard-coding your analytics. Manage your configuration, privacy consents, and third-party pixels in one unified workspace — learn more: goo.gle/4qQENZ4

This one’s for you. 🫵 A few minutes in admin settings can help you feel more confident in your data—and the stories you can tell with it. ✨ ✅ Define key events to capture the data most actionable for you → goo.gle/46fFl2O ✅ Increase data retention for longer-term trends in your custom reporting → goo.gle/3O4bFiR ✅ Link Search Console to see how organic search drives engagement → goo.gle/3LOfsjS

👋 Know your visitors — and how they behave! Let’s take a deep dive into the 4️⃣ types of users you’ll see in GA. 1. TOTAL USERS: The total number of people who visit your site or app in the specified date range. 2. NEW USERS: The number of unique visitors who logged the “first_open” or “first_visit” event during the specified date range. 3. ACTIVE USERS: The number of people who had an engaged session with your site or app in the specified date range. ❓What’s an ENGAGED SESSION? One that lasted 10 seconds or longer, or had 1 or more conversion events, or had 2 or more page views. 4. RETURNING USERS: The number of people who have visited your site or app before in the specified date range. ➡️ A user is considered RETURNING if they have initiated at least one previous session in the date range — regardless of whether or not the previous session was an engaged session. You’ll see these user types in the Reports → Engagement section, for instance. If you use the User Behavior template in the Explore tab, you can gain a more detailed view of your visitors. Understand user metrics: goo.gle/3FaX69c