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Creating brand assets and websites for ambitious organizations. Creativity that works.

St. Louis, MO
Joined May 2013
Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)Photo by Grain (@GrainForAll)
Websites shouldn’t just tell a story; they should tell the truth and be compelling. They should move your audience to action. They should resonate.
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#Branding doesn’t just happen. They are created and managed. It’s intentional. They’re designed.
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Just because someone criticizes you doesn’t mean you should stop creating. Create regardless.
Good stuff
11 Promises from a Manager: a 🧵 1. We’ll have a weekly 1:1. I’ll never cancel this meeting, but you can cancel it whenever you like. It’s your time.
#stl is a great place to build and create.
No one just builds a company. All companies are building a brand. And brands need to be cultivated and managed and grown.
A brand isn’t just fiction. It’s a true story that’s well told. It’s alive. It moves. It gives life to those around it. It lives. #branding
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Beauty is magnetic.
The best entrepreneurs don’t try to be great entrepreneurs. No, they try to contribute great contributions, build great companies, and create great value.
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Branding isn’t just what you say; it’s what you do. #branding
Is it just us or are you also seeing a lot more Texas license plates in #stl?
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When destruction can be the greatest path toward growth in creativity, explore creative destruction. mailchi.mp/grainforall/the-p…
The best brands speak the truth.
Most brands write copy about themselves. The best ones make them about their audience. #branding
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The best brands talk about how their customer’s lives/business/wellness/etc. can be better by using the brand’s service, product, etc. It seems subtle, but your audience can feel the difference. It’s the difference between being a visitor to becoming a customer.
The best brands don’t just communicate. They move. They emote. They resonate. They connect.
In brand messaging, it better to be clear than creative. A message that can’t be understood is meaningless no matter how poetic it may sound. #branding
This.
UI is the bottle. UX is not having to think about the bottle.
The best brands don’t just communicate; they speak. They aren’t just understood; they make you feel. They don’t just make you think. They make you believe. #branding
The best websites don’t need the most sophisticated functionality. They have what provides the most value possible for their users. Technology isn’t for technology’s sake. It’s for people. #website #CMO #ecommerce