Ever wonder what happens to the fruits and veggies that don’t make it to the store? 🍓🤔 We hit the fields at @GoodFarms in Moss Landing, CA to check out a new tool that helps farmers track and reduce food loss—right from the ground up. 🌱📊 The event was co-hosted by @WWF and brought together members of the U.S. Food Waste Pact, an initiative co-led by @refed and WWF. It’s not just about cutting loss and waste—it’s about creating new opportunities and alternative channels for produce that gets left behind and putting that food back in the supply chain for human consumption. 🥕 Find out more by clicking the link: 🔗worldwildlife.org/blogs/sust… #FoodWasteSolutions #FightFoodWaste #SustainableAg #AgInnovation #FarmToTable #USFoodWastePact #WWF #WesternGrowers

🍓Less waste. More impact. Western Growers and @WWF recently hosted a field tour at @GoodFarms to spotlight the Global Farm Loss Tool: a grower-focused resource that helps track on-farm food loss, identify causes and uncover practical, scalable solutions to turn potential waste into opportunity. Also present on the tour were representatives from @compassgroupusa, @guckenheimer_, @FoodLion, @AholdDelhaize, @Walmart and #ChickfilA, all signatories of the U.S. Food Waste Pact, an initiative co-led by @refed and World Wildlife Fund. This is part of a broader effort to support farmers in improving efficiency, reducing loss, and maximizing the value of every harvest while simultaneously supporting buyers to find alternative surplus channels that can support their bottom line. #farming #foodwaste #sustainability #farmtour #harvest