ALT Image 1 – Ideas: Take Notice and Discover Three iPhone mockups displaying the How to Grow a Goat app against a bright yellow-to-orange gradient background. Colourful activity cards encourage users to follow a snail and get to know a spider, featuring playful black line drawings of goats and animals.

ALT Image 2 – Ideas: Play and Connect Three iPhone mockups showcasing activity cards in the How to Grow a Goat app. A bright pink card suggests organising a game of three-a-side football, while a turquoise card encourages lying under a tree and watching the leaves, with information about the activity's benefits.

ALT Image 3 – Planned Activities and Growth Three iPhone mockups showing the app's activity planning and progress-tracking features. The Planned screen displays colourful upcoming activity cards, while the Growth screen features achievement icons, a goat illustration, 708 completed activities and a breakdown of activities by category.

ALT Image 4 – Growth Visualisation and Activity History Three iPhone mockups showcasing the app's progress and history features. One screen displays a circular visualisation made of colourful concentric lines representing completed activities. Another shows a chronological timeline of past activities, with brightly coloured cards, completion dates and star ratings.

ALT "What if we made walking, running, wheeling, cycling and riding easier for everyone?" written over an image of a path going along the top of a hill and through trees, we can see a view of woodland and countryside below. There is also a Slow Ways logo and a 'stack' icon.