The trusted context layer for AI agents. Connecting enterprise knowledge with frontier intelligence across discovery, decisions and transactions.

Toronto | San Francisco
Joined March 2017
Pinned Tweet
Excited to build what comes next with @ZetaGlobal. The opportunity: connect frontier models and personal agents with trusted enterprise context, turning AI discovery into decisions, action and measurable business impact. Thank you @dsteinberg10000 and Team Zeta. Let’s build. 🚀
Today, @ZetaGlobal announced that is has agreed to acquire @GoSenso, an AI engineering company, that will bring exceptional talent and deeper connectivity to the frontier models and personal agents shaping how customers discover brands. As models become increasingly ubiquitous, the advantage is in the infrastructure that turns AI into business impact. Senso helps power our Generative Engine Optimization (GEO) offering, giving brands insight into how they appear in AI answers. A very busy week here at Zeta. Stay tuned for our 4 major announcements at Zeta Live. $zeta LG 🚀🚀🚀 Read more here: businesswire.com/news/home/2…
2
12
664
“The answer is eating the funnel.” When your next customer isn’t human, the journey changes. Watch my @nrthtechCA keynote on the agentic web and our objective at @ZetaGlobal : connect verified enterprise context to outcomes across personal agents. GEO/AEO is going from share of voice to share of wallet 🧵👇
2
1
1
218
Great conversation with the @CNBCFastMoney team today. We discussed how quickly the enterprise AI market is developing and why the Intelligent AI Infrastructure we’re building at @ZetaGlobal creates a much larger opportunity for the company. $zeta LG 🚀🚀🚀 In case you missed it live, watch here: cnbc.com/video/2026/10/06/we…
5
8
89
5,080
Congrats our portfolio company @GoSenso They started in the early days of our studio and were built for this AI boom!!! Proud of @saroopbharwani and the entire team!!!!!
Today, @ZetaGlobal announced that is has agreed to acquire @GoSenso, an AI engineering company, that will bring exceptional talent and deeper connectivity to the frontier models and personal agents shaping how customers discover brands. As models become increasingly ubiquitous, the advantage is in the infrastructure that turns AI into business impact. Senso helps power our Generative Engine Optimization (GEO) offering, giving brands insight into how they appear in AI answers. A very busy week here at Zeta. Stay tuned for our 4 major announcements at Zeta Live. $zeta LG 🚀🚀🚀 Read more here: businesswire.com/news/home/2…
2
2
16
1,167
What does an AI agent need before you trust it to spend real money? That’s what hundreds of builders explored at the Agentic Commerce Hackathon. 159 projects shipped. 25+ built with Senso. We broke down the winners and what they got right ↓ linkedin.com/pulse/we-sponso…
5
772
AI agents can reason. Now they can pay. But they still need trusted context before they act. Read how we're approaching Discovery & Trust at the Agentic Commerce Hackathon, then claim your $100 in Senso credits. linkedin.com/pulse/senso-spo…
1
501
Your support bot, your website, and your sales team give three different answers. AI agents are now broadcasting that inconsistency at scale. @karpathy just built a personal wiki using LLMs to solve this for himself. Called it "a hacky collection of scripts." Said there's room for an incredible new product. We built it — for organizations. It's called Context OS. When your agent gets it wrong, do you even know which source it pulled from?
1
1
1
2
564
Try out Context OS. $100 free credits to build your self-healing knowledge base inspired for organizations and teams, inspired by @karpathy
Your support bot, your website, and your sales team give three different answers. AI agents are now broadcasting that inconsistency at scale. @karpathy just built a personal wiki using LLMs to solve this for himself. Called it "a hacky collection of scripts." Said there's room for an incredible new product. We built it — for organizations. It's called Context OS. When your agent gets it wrong, do you even know which source it pulled from?
1
406
AI is not just learning from your website. 85% of brand mentions in AI answers come from external domains. That’s the layer Citeables was built for. Request an invite: citeables.com/?utm_source=Li… #AIVisibility #AgenticWeb #Citeables #LLM #Chatgpt #Claude #Anthropic #AISEO #GEO
226
Discovery has moved beyond your website. AI systems shape what buyers learn about you by pulling context from across the web, not just your homepage. So we built dedicated offsite domains. Read the launch: linkedin.com/pulse/infrastru… #AI #GEO #AISEO #AEO #SEO #LLM #AIDiscovery
167
Discovery is expanding beyond your website. When people ask AI to compare products, explain policies, or recommend solutions, it pulls context from across the internet, not just your homepage. That’s why offsite domains matter. senso.ai/offsite-domains?utm… #AIVisibility #AISearch
83
Two audiences now use the web: people + AI systems. People browse your site. AI pulls context across the internet to answer. That’s why Senso launched offsite domains: structured, governed context where AI already looks. Explore: senso.ai/offsite-domains?utm… #GEO #LLMVisibility
74
Websites were built for humans. Agents don’t browse, they retrieve + execute. Offsite pages are agent-ready destinations: human-readable, machine-structured for clear context, accurate citations, predictable actions. lnkd.in/gaytDQbU
69
Autonomous Agents Hackathon (SF) Feb 27 9:30a–7:30p $47K+ prizes Not a demo day, teams ship working agents in 1 day. Apply: luma.com/sfagents #AutonomousAgents #AIHackathon #SF #AgenticAI #Senso #hackathon
78
Agents (Claude Code, Codex) web-search nonstop. If your content isn’t structured, they infer. That’s where hallucinations + citation drift start. GEO was only step one. Now it’s agent-first content. geo.senso.ai/#GEO #AgenticAI #LLM
1
92
Most agent stacks audit the output, not the chain. One bad retrieval early compounds downstream. Observability is step-level visibility tied to brand ground truth, not public noise. Senso is building that layer. #AIObservability
74
Agent-led buying moves discovery upstream. The shortlist forms before a human sees the options. If your product truth can’t be retrieved, parsed, and compared cleanly, you get filtered out before the UI renders. Senso helps teams measure and manage that layer. #LLMVisibility
60
Nothing stops AI from misrepresenting your brand today. AI doesn’t judge intent, it rewards what looks consistent and credible. Narrative control now = making your truth loud enough to out-rank the noise. #NarrativeControl #AIInfrastructure #GEO
49
Agents are starting to make decisions inside chat interfaces. They don’t infer intent. They act on what’s unified and verified. If your information isn’t structured that way, decisions still happen. Just without your control. geo.senso.ai
1
96