Service Owner at @NHSBT with a side of freelance & public speaking on marketing, digital and good content. Proud Armenian 🇦🇲 Loves fitness & food.
Bristol, England
Joined March 2017
- Tweets1.5K
- Following210
- Followers552
- Likes4K
Pinned Tweet
Search saves lives. Here's how we do life-saving SEO at
@NHSBT as seen at @brightonseo: linkedin.com/pulse/seo-nhs-w…
A lot in SEO has changed but much has stayed the same. Tom of @VarnMedia takes us through the tried-and-true principles over the years.
#BrightonSEO
ALT Tom speaks on the Brighton SEO stage with his slides on a big screen.
5. There's no silver bullet. No cure all. No shortcuts.
6. Never stop learning. Value personal development for you, and your team. (Amen!)
7. Link building is irrelevant long term unless you build brand.
8. Know your competitors in detail.
@VarnMedia
#BrightonSEO
6 trends to watch:
📉 Predictive SEO analytics
🤖 AI
🗣️ Ways of searching
📍 Local SEO
🎨 Personalisation
💭 How Google understands content
@VarnMedia
#BrightonSEO
Loving @michal_suski's talk on *good* content creation through AI. So much AI-generated content has an uncanny valley tone of voice - nearly human but not quite. Michal guides you through how to avoid this: speakerdeck.com/michalsuski/…
A people-first approach: why web accessibility matters in SEO by @mattmultiplied
93% of homepages tested had WCAG 2 failures. The web is fundamentally designed to work for all people, not most people. So why are so many sites failing at the first rate hurdle?
#BrightonSEO
Great tools:
IBM chrome extension: chrome.google.com/webstore/d…
IBM equal access toolkit: ibm.com/able/toolkit/
Chrome DevRel: web.dev/introducing-learn-ac…
@mattmultiplied
#BrightonSEO
Ensuring your tech SEO strategy is accessible by @BillieGeena
Is your site accessible? Why the f*uk not? 15% of the world's population lives with an accessibility consideration. It's higher in the UK at 18% - around 81% of those people have access to the internet.
#BrightonSEO
"Asda's sitemap is a nightmare for user experience when it comes to accessibility."
@BillieGeena
#BrightonSEO
ALT Billie explains her slide about the Asda user experience on the Brighton SEO stage. She is a woman with long bright blue hair and pale pink skin. She wears a patterned long co-ord set.
Billie's talk is bursting with tips and knowledge - way more than I could include here. So work with her goddammit. Sign up for a free audit template and for a chance to win a free accessibility audit: uptake.agency/brighton-seo-2…
@BillieGeena
#BrighronSEO