We picked a date! @GoPositional is launching publicly on 03/26/2024 🚀 54 days to go. Coincidently, it has been exactly 365 days since we did our hard pivot to Positional. Happy 1-year birthday, Positional. 🎂

🎙️ AI and Dark Search? The third episode of the weekly Optimize podcast just dropped. Optimize is my weekly content marketing and SEO podcast. In our third episode, I sat down with @TylerHakes, the founder of @YesOptimist, a content marketing and SEO agency focused on startups and growth-stage businesses. Tyler has worked with a number of incredible startups like Sendbird, Submittable, and HelloSign. In this episode, we explore how organic search is changing, including what Tyler has coined AI and Dark Search. Tyler and I go on to chat about building topical authority and relevance and Google's new Search Generative Experience (SGE). The episode is live wherever you listen to podcasts (link in thread) Next week, we chat with @JHTScherck about mapping buyer journeys, technical SEO at scale, and the changing search landscape. That episode will drop on 6/28. Of course, this episode is brought to you by our one and only sponsor in @GoPositional. My co-founder Matt and I are building amazing tools for content marketing and SEO teams, including tools for doing content optimization, technical SEO, and more.