Where EI meets AI to power connection between brand and consumer
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Joined March 2014
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Join us at POSSIBLE Miami - our Founder @JGBrooksJR will be taking the stage to unpack unpack the key emotional levers that every advertiser should know.
If you’re exploring how to bring more clarity & confidence into your media decisions, this is a conversation worth catching!
B2B marketing’s biggest blind spot? Emotion.
Backed by neuroscience and real world enterprise buying behavior, GlassView Founder & CEO J. Brooks breaks down why human connection is one of the most undervalued growth levers in B2B.
Read more👇
quirks.com/articles/why-emot…
The McDonald’s AI ad backlash wasn’t about AI — it was emotional misalignment.
This @Reel360 article featuring GlassView shows why creative success starts in the brain, not the dashboard: reel360.com/article/why-our-…
#GlassView #Advertising #CTV #BrandStrategy #MarketingMeasurement
GlassView Founder J. Brooks has been featured in @eMarketer sharing his predictions on the tech trends set to shape 2026 🚀 Check it out here: lnkd.in/gRHiByqK
What Brain-Computer Interfaces Could Mean for Marketing
Honored to have #GlassView Founder J. Brooks latest piece published in Advertising Week:
👉 From @Neuralink to @Merge: What Brain-Computer Interfaces Could Mean for Marketing
advertisingweek.com/from-neu…
Emotion is the next frontier of media.
On Fort Worth Innovates, our Founder & Forth Worth Native J. Brooks discusses how GlassView’s Emotional Intelligence Engine is using neuroscience to help brands understand audiences, optimize media & drive growth. bit.ly/3W5TRFa
Our Chief Neuroscientist Dr. Michael Platt at #AWNY2025 on how to embrace a more human approach to reaching consumers through neuro-contextual advertising & advances in neuro tech that now allow marketers to read complex signals to understand the emotional responses of audiences.
Why dopamine hits are destroying brand connections 🤯
GlassView’s J. Brooks on why AI won’t replace human creativity, how neuroscience + emotional intelligence reshape success, and why authentic connections matter more than clicks.
👉 bit.ly/48t4TLM
GlassView Founder & IAB Measurement & Addressability Board Member J. Brooks quoted in @martechismktg latest on the IAB & MRC’s new Attention Measurement Guidelines & what they mean for digital media.
🔗 bit.ly/4jqjxoU
#IAB #AttentionMetrics #GlassView #MediaMeasurement
GlassView & Wharton Neuroscience's Dr. Michael Platt will take the stage at @sxsw to chat about his latest work: from FOMO to fulfillment: The Science of Consumer Behavior.
We'd love to see you there. Hit us up at [email protected]!
GlassView - Emotional Intelligence Engine™ retweeted
IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy. adage.com/article/media/topg…
Featured in @AdAge! Our work with @Topgolf and IPG’s @MediahubWW leveraged #neurometric insights to drive 193% increase in engagement & 13% lift in brand favorability.
“Partnering with GlassView was a way to get at the root with empirical data,” says Mediahub.
We’re thrilled to announce that GlassView has just been named an honoree for Best Artificial Intelligence Design in the 2024 @FastCompany Innovation by Design Awards!
Read the full article here: bit.ly/4cRYBF2
Exciting news coming out of @GlassViewMedia HQ! We are thrilled to announce the appointment of Mary Pat Simpson as our new VP, Client Partnerships!
Read more about Mary Pat here: prn.to/4bVlF4i
This is the start of a revolution. Advertising will never be the same.
Forget clicks and prioritize connection with GlassView Origin.
Brand owners are now tapping into the single source of truth, the brain, to understand what connects to audiences and drives motivation like never before.
bit.ly/4bAR9gt
#AI transforms our understanding of the brain—and smart companies can use it to understand their customers better. #GlassView Chief Neuroscientist & #Wharton Neuroscience Director, Michael Platt on #Microsoft’s WorkLab podcast. Listen here:
microsoft.com/en-us/worklab/…
Regardless what side of the political aisle you're on, there exist anthropological & neurological reactions that can predict outcomes much more than we care to admit. Check out this @nytimes article featuring our Chief Neuroscientist Michael Platt nyti.ms/49YnAVq
GlassView - Emotional Intelligence Engine™ retweeted
Why Europe is a laggard in tech on.ft.com/3wCxRIa
