Cultural moments like America’s 250th anniversary are showing the growing role of heritage marketing in brand storytelling. We’re seeing brands and organizations tap into archives, iconic campaigns, and visual history around major events like the World Cup and Olympics, as well as company anniversaries and milestones. What makes these stories resonate isn’t nostalgia alone. It’s the ability to connect audiences to something authentic and place a brand within a broader cultural narrative. For marketers and creators, archives are becoming more than historical records. They’re a source of context, inspiration, and trusted storytelling that helps connect the past with the present. At Getty Images, we see firsthand how historical imagery and footage can help uncover those connections, turning moments from history into stories that remain relevant today. Read more on this topic in @marketingdive from Getty Images' Archive Director Bob Ahern ➡️ marketingdive.com/spons/amer… #GettyImages #PictureThisNation #Archive #Editorial #Creative #VisualGPS

250 years of American history. Millions of acres of stories waiting to be told. From Yellowstone to Acadia, America’s national parks are a distinct part of the nation’s visual identity as places where history, recreation, conservation and the enduring idea of the American frontier come together. Beyond that, they represent innovation, resilience, nostalgia and exploration, themes that continue to resonate with audiences today. Getty Images’ vast creative library of high-quality images and videos incorporates these iconic landscapes and landmarks, along with the people, places and experiences shaping travel, connection and everyday living—all driven by real-world insights and expertise from our Creative team and thousands of content creators. From family road trips and outdoor recreation to conservation work, cross-country travel and quiet moments of connection with the natural world, these narratives help brands and creators drive meaningfully storytelling and bring history to life for a new generation. Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts: bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #VisualGPS

Creativity powered by community 🤝 In June, our European Getty Images and @iStock creator community and visual content experts got together for Create by Getty Images Barcelona for an immersive shoot experience. 11 local creators and 20 models spent two days in locations across the city – including traditional Spanish homes, a business complex, iconic landmarks and along the harbour – capturing stunning visuals that reflect what business, travel and multi-generational family life looks like in Spain today. The result? A new collection of images and videos meeting customer needs. Careful planning, data-backed insight and close collaboration are crucial in turning a shoot into content that’s authentic, commercially relevant and campaign ready. 🎥 Watch the behind-the-scenes video, and learn more about Create by Getty Images: gettyimages.co.uk/create-eve… #GettyImages #iStock #Creative #CreatebyGettyImages #CreateBarcelona2026 | @GettyCreativity

In May, our North American creator community and visual content experts from Getty Images and @iStock got together for Create by Getty Images Los Angeles for an immersive shoot experience capturing new lifestyle content around the theme of Modern Luxury: Living At Home. Backed by Getty Images’ VisualGPS research and insights, the shoots focused primarily on video-first storytelling to meet the growing demand for sophisticated U.S. luxury lifestyle storytelling. Over the past year, interest from U.S. brands, particularly in the finance sector, has surged for visuals related to Luxury Lifestyle (+84%), Luxury (+67%), Luxury Home (+43%), and Wealthy (+42%), highlighting a clear need for more elevated, contemporary content. Over a weekend, 6 U.S-based creators, 8 predominately millennial models and 15 distinct luxury lifestyle scenarios brought these stories to life, along with the resources, close collaboration and detailed planning from our experienced creative content and custom solutions directors. The result was a collection of high-end lifestyle content that captured modern luxury in an aspirational yet authentic way, while helping creators strengthen their storytelling and production capabilities. Don't miss the behind the scenes and to learn more about Create by Getty Images, go to: gettyimages.com/create-event #GettyImages #iStock #Creative #CreatebyGettyImages #CreateLA2026 | @GettyCreativity

NEW | Introducing single-seat Getty Images Creative and Editorial image subscriptions—a new, cost-effective way for individual creators, marketers, and editorial professionals to access premium creative and real-time editorial visuals. Subscribe directly on-site, no Sales assistance required. Get started today ➡️ gettyimages.com/plans-and-pr…

As America commemorates 250 years, we recognize the enduring power of storytelling to connect generations, preserve history, and build understanding across communities. The American story is not defined by a single narrative—it is a collection of countless experiences, perspectives, and voices that reflect the diversity, resilience, and innovation of our nation. At Getty Images, we’ve spent decades documenting these stories through one of the world’s largest privately owned archives and a global network of photographers and videographers. From defining moments to everyday scenes and rituals across politics, sports, news, cultural milestones and much more, these ideals and narratives have shaped the American experience into what it is today. Discover decades of curated archives, historic collections, editorial depth and creative excellence, along with data-backed resources and custom production solutions that drive and elevate storytelling that represents and builds trust among audiences. Through Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts, brands, creators and organizations can explore the nation’s rich and complex past and how to tell their story in their own unique way ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity

One Country. Countless Summer Traditions. Recent VisualGPS research from Getty Images shows that Americans across generations want to be seen as individuals, shaped by family, culture, and community. Summer isn't defined by one tradition, but by countless local rituals, each telling a story about the people who gather, the places they return to year-after-year, and the moments that quietly shape America's cultural identity. As America approaches its 250th anniversary and another summer unfolds, we're celebrating what brings us together without asking us to be the same. From coastlines to campgrounds, front porches to city parks, county fairs to neighborhood cookouts, every community adds something uniquely its own. Getty Images’ vast creative library hosts millions of high-quality images and videos that represent the spaces, places, and faces of everyday life—all driven by real-world insights and expertise from our expert Creative team and thousands of content creators. Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #VisualGPS | @GettyCreativity

Join us tomorrow at 1pm EST/10am PST for a new episode of The Download: “Generations, Interrupted: A Reframe for Authentic Storytelling. Getty Images' creative experts Tristen Norman and Melanie Vélez dive into what truly shapes generations today—and how to build more authentic, human-centered creative rooted in trust and real-life experiences through new proprietary research and insights powered by VisualGPS. You can still grab a spot—see you there ➡️ engage.gettyimages.com/dl-pr… | @GettyCreativity

Modify images using simple prompts. Introducing a more precise way to refine images from the Getty Images creative library. With the latest updates to our AI tools, you can now apply prompt-based editing to creative images—transforming visuals from our creative library using simple, natural language. No complex tools. No disruption to your workflow. Built for professional use, our newly upgraded AI model has been trained exclusively on licensed content, so you can trust that your output is commercially safe and ready for use. Our latest release also delivers improved prompt accuracy, enhanced realism across textures and lighting, and reliable text generation—helping you achieve exactly what you envision, even faster. Try our on-site customization and creation tools today. Get started ➡️ gettyimages.com/ai

We’ve all seen the stereotypes: Boomers, Millennials, Gen Z—flattened into clichés that miss the mark. On June 17 at 10am PT/1pm ET, The Download returns with “Generations, Interrupted: A Reframe for Authentic Storytelling”. Join Getty Images' creative experts, Tristen Norman and Melanie Vélez, as they explore new research and data-backed insights challenging outdated narratives—and share how brands, media and creatives can build visual stories grounded in trust and real experiences, not assumptions. Save your seat ➡️ engage.gettyimages.com/dl-pr… | @GettyCreativity

Looking for content that truly reflects your brand—not just fills a placeholder? Getty Images’ Custom Content capabilities make it possible to create exclusive visuals and video tailored specifically to your story, audience, and channels—at scale. Getty Images has collaborated with iconic American brands, including American Express, Chipotle, Land O’Lakes and Starbucks—supporting their global identity with data-backed insights, strategic guidance and content that’s trusted, rights-cleared and free from AI. From concept to production, our global network of creators capture, curate and deliver authentic, on-brand assets helping brands and organizations elevate their visual strategies and stand out in a saturated media landscape. Learn more about how Custom Content can help support storytelling around America’s 250th anniversary and beyond with Picture This Nation: America’s 250th. Whether it's for social media, a multi-channel campaign, developing custom insights or a visual toolkit, our content experts are equipped to bring solutions rooted in accuracy, cultural relevance and real-life experiences ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #CustomContent | @GettyCreativity

Some moments define a nation. Others remind us what it stands for. Memorial Day is a time to reflect on service, sacrifice, and the individuals whose stories are woven into the fabric of the United States. Across generations, these moments have been documented not only in history books, but in the images that capture remembrance - from quiet ceremonies to national tributes, from personal reflection to collective honor. As the United States approaches its 250th anniversary, these stories take on renewed meaning. They remind us that the American story is not only shaped by progress, but by those who gave everything in its name. Through Getty Images’ unparalleled archival collections and ongoing editorial news coverage, as well as pre-shot creative imagery of military families and veterans experiencing everyday life in rural communities and cities across the U.S., brands and organizations can explore the moments that continue to shape the nation’s identity. Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #News #Creative | @GettyCreativity 📸: Getty Images

We brought the Create by Getty Images event series to Curitiba, Brazil, reimagining one of the most saturated themes in visual storytelling: work. Over three months, our Creative teams, developed a new production model to help our local creators move beyond generic portrayals to reflect how work is truly experienced today. Across 17 shoots (many happening simultaneously), during the event our experts explored key dynamics shaping the modern workplace: ✊ Gen Z entering a multi-generational workforce 🤳 Millennials working on the move 🤝 Hybrid models redefining presence and collaboration 🦾 Technology supporting, but not replacing, human connection Alongside production, the Getty Images and iStock teams hosted a conceptual image-making workshop focused on narrative and more intentional creation. The result: visual content that connects meaningfully with audiences, elevates your advertising and marketing communications and amplifies your brands' commercial impact. 💥 To learn more about #CreatebyGettyImages click here: gettyimages.com/create-event @GettyCreativity @iStock – at Curitiba, Brazil

We brought K-pop, concerts and metal bands together at our latest Create by Getty Images event in Bangkok. Here’s a look behind the scenes 🎥 After identifying a gap in large-scale Asian live music content, we turned insight into action. Over three days, our local creator community came together to learn, connect and build something big 💥 36 creators captured 28 Thai pop groups, metal bands and rappers in an actual Thai music festival—featuring hundreds of extras and 36 professional models. Led by Getty Images and iStock's Creative team, the shoot set out to move beyond clichés, capturing the energy, style and emotion shaping music culture across the region today. The result? Standout visuals for brands looking to engage with Asia’s dynamic culture and communities. To learn more about the Create by Getty Images event series, click here: gettyimages.com.au/create-ev… @iStock @GettyCreativity

Since 1926, Route 66 has symbolized freedom, resilience, and the spirit of adventure. 100 years later, its legacy of neon signs, roadside diners, small towns and endless horizons still shapes the American travel story today. From transportation and car culture to road trips and legendary highways, Getty Images’ archival and creative libraries expand the freedom of the open road as well as automotive history. Beyond this, Getty Images’ VisualGPS research platform reveals that travel’s visual landscape is undergoing transformation. Travelers no longer just choose destinations—they choose emotions. Social media aesthetics, streaming culture, and gaming have turned atmosphere, identity, and “vibe” into the new compass points for travel inspiration. What does this mean? Visuals must evoke how a place feels, not just how it looks—emotions-first immersive storytelling that highlights unique experiences, cultural exchanges, and otherworldly adventures. Route 66’s 100th anniversary reminds us that the journey matters just as much as the destination. Explore more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity 📸: Getty Images

There isn’t just one way to picture this nation. It lives in the quiet corners and the crowded streets. In front porches and fire escapes. In neon-lit diners, desert highways, backyard barbecues, and city stoops. It’s in the places we come from and the spaces that make us feel like we belong. From the Pacific Northwest to Key West. From the rocky edges of Eastern Maine to the vibrant streets of East LA— and every place and story in between. This is a nation shaped by millions of moments, perspectives, and lived experiences. Getty Images’ vast creative library hosts millions of high-quality images and videos that represent the spaces, places, and faces of everyday life—all driven by real-world insights and expertise from our expert Creative team and thousands of content creators. Through close collaboration with partners, ongoing creative trend analysis and custom-created visuals and collections, Getty Images works with brands and marketers to tell more impactful stories of modern day. Bringing together generations of visual history, Getty Images presents Picture This Nation, a curated storytelling resource hub that equips brands and organizations with the content, insights and resources to accurately and meaningfully commemorate America's 250th anniversary. Find the American story only you can tell - with Getty Images ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative | @GettyCreativity

Introducing Picture This Nation... For 250 years, the story of America has unfolded across cities, communities, movements, and everyday lives. Some moments changed history. Others quietly shaped culture. Many are still waiting to be discovered. As the United States approaches its 250th anniversary, storytellers across industries and organizations will be exploring the nation’s storied past and how to tell their story in their own unique way. At Getty Images, we’ve spent decades documenting these stories. Through one of the world’s largest privately owned archives and a global network of photographers and videographers, we help creators bring the complexity of American history, culture, and identity into focus. Today we’re launching a new visual resource hub designed and curated by our content experts to support storytellers in their journey to accurately and meaningfully commemorate this milestone. The page provides special curations, collections, data-backed resources and custom production capabilities to help brands, filmmakers, agencies, publishers, and cultural institutions drive storytelling that represents and build trusts among audiences. Find the American story only you can tell - with Getty Images ➡️ newsroom.gettyimages.com/en/… Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative

Start 2026 with the insights you need! Join us LIVE this Thursday on The Download for a first look at the biggest creative trends shaping visual storytelling this year. ✅ Watch on LinkedIn Live: bit.ly/4qYHxE1 ✅ Join via Zoom to ask a question during Live Q&A: bit.ly/3YCDv82 Backed by VisualGPS research, this session delivers global and regional perspectives, real creative examples, and actionable takeaways to help brands, marketers, and creators connect meaningfully with today’s audiences.

🌟 Top Visual Trends of 2025 🌟 2025 was all about trust and authenticity. Getty Images' Global Head of Creative Dr. Rebecca Swift outlines three key shifts: ✅ AI + Human Values – AI surged, but consumers still expect real, unmodified photos. ✅ Personalization – Authenticity now means individuality and local character. ✅ Sustainability – Honest, action-driven stories matter more than perfection. 📌 Looking ahead: These themes will keep shaping visual storytelling in 2026, albeit in new ways. Read the full article here ➡️ gettyimages.com/visualgps/cr… And tune in to an all‑new, special edition of The Download on January 15 at 11am EST/4pm GMT, “Top Creative Trends We’re Tracking in 2026," with our Global Creative Insights team to help you bring global and regional nuance to brand storytelling in 2026 and beyond. 📸 : Iana Kunitsa | XV STUDIO / 500px | Jeremy Poland | wsfurlan

Back in September, Getty Images and @iStock hosted a new edition of our Create by Getty Images series, this time in the heart of Mexico City! 🇲🇽 Over an energizing weekend of community-building and hands-on upskilling, we brought together 10 regional creators, a vibrant cast of diverse Mexican models, and delivered 30+ shoots, including Custom Content sessions tailored to our customers' needs. With visual media playing such a central role in how people in Mexico connect with brands, our #VisualGPS research shows that three of the top five preferred image types feature relatable, everyday moments. This edition focused on refreshing our content through the lens of real life in Mexican homes, streets and culture. Our creators captured three core themes that shape daily life across the country: Family Celebrations, Casual Gatherings, and Intimate Moments. We also supported several 1:1 shoots exploring physical activity, workplace life, pregnancy, and experiential travel—ensuring we represented a broad spectrum of Mexican experiences. Explore the behind-the-scenes moments and see the craft, collaboration, and talent that define Getty Images’ and iStock’s global network of exclusive creators, delivering truly differentiated visual content for our customers across the LATAM region and beyond. 🌎 Learn more about the Create by Getty Images series: gettyimages.com/create-event… #GettyImages #iStock #CreateByGettyImages #CreateMexico2025 #Creative