An ad automation platform created to remove the complexities of digital marketing, enabling agencies to use 1st-party data to create a more effective offering
Chicago, IL
Joined January 2022
- Tweets87
- Following40
- Followers12
- Likes99
Wishing you all a very Happy Halloween
Hopefully none of your digital marketing woes are too, too scary today!
Meta has had an incredibly difficult 2022 thus far
But they've spent years cementing their position atop the advertising world
So they're making every effort to right the ship
Our latest:
getchassis.com/blog/meta-bul…
Advertisers in industries that have large, dynamic inventories (automotive, real estate, etc.) have to manually update and edit listings that change on a moment's notice
This volume of campaign creation and management is a drain on agencies' time and resources
(1/2)
Are you looking to invest more in your MarTech stack?
Make sure you're asking yourself these 5 questions before you do!
(1/6)
4. What training is needed and available when introducing the new tool to existing staff and on an ongoing basis?
Apple has big plans for the advertising branch of its business
But as we mentioned in our piece exploring the subject, they just don't have the same traffic as Google or Facebook to be a real threat yet
cnbc.com/2022/08/15/apple-re…
Apple has made several calculated moves in the past year to disrupt the digital advertising space.
Should Google and Facebook be worried about their position?
And what does this mean for agencies?
Our latest:
getchassis.com/blog/is-apple…
At Chassis, we're optimists
It's the whole reason we exist
We saw the strain that campaign creation was putting on advertising agencies and knew that surely there had to be a better way
And there is
Read more about how and why we founded Chassis here:
getchassis.com/blog/chassis-…
Will automation make all of our jobs obsolete? Well, yes and no. It may make some highly redundant jobs that don't require human creativity obsolete
But it will also create jobs where humans have a chance to be their creative selves
youtube.com/watch?v=th3nnEpI…
Apple is starting to gain a not so insignificant piece of the advertising pie, but we have to imagine that the ceiling is fairly low if its advertising depends on app store traffic alone cnbc.com/2022/09/06/apple-is…
Marketing is effectively a competition for your audience's attention, and it's no secret that video holds a distinct advantage
Because of this, we here at Chassis have developed the foundation for scaled video
getchassis.com/blog/how-adve…
With an uncertain financial outlook for the remainder of the year, agencies are going to need to optimize their efforts and drive strong ROI
#Advertising
#Martech
#Chassis
forbes.com/sites/forbesagenc…
We often discuss the cultural reasons agencies struggle with burnout, but what about the technological reasons?
Read the latest from Veronica Buitron about how automating ad campaigns can bring about happier employees and less turnover:
getchassis.com/blog/marketin…
