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Most Maps Marketing platforms give you the tools and say good luck π
Map Labs is different.
We're a hybrid between a marketing software platform and a full-service agency - purpose-built for Google and Apple Maps, where 95% of local searches happen.
βοΈ Software. π― Coaching. π€ Full Service.
You choose how we work together.
Swipe to see how we work π
Get found. Get more calls. Get more customers β© MapLabs.com
#MapsMarketing #GoogleBusinessProfile #AppleMaps #MapLabs #LocalSearch #GoogleMaps
Most Google Business Profile services ask you to take a leap of faith, sign a contract, and hope it works π€ We'd rather show you what we can do first.
That's why we're offering 90 days of GBP optimization and management at no cost to qualified businesses. You get:
π A full analysis of each of your locations on Google Maps
π Hands-on optimization and support from our team of experts
π Real reporting on the calls, direction requests, and bookings your profiles generate
Claim the 90-day free Full Service pilot to see why Map Labs is the #1 Maps Marketing service β‘οΈ vist.ly/5knsp
#GoogleBusinessProfile #MapsMarketing #Marketing2026 #LocalSearch #GoogleMapsMarketing #LocalSearchMarketing
Your GBP could be converting twice as many visitors.
~75% of people landing on your profile are still deciding between you and the business two blocks away. What they find decides who they choose.
Most set their Maps profile once and call it "done" π if that's you, you're missing out on customers every day.
5 ways to maximize your GBP and get more customers β‘οΈ maplabs.com/google-business-β¦
#GoogleBusinessProfile #LocalBusiness #Marketing
Your Google Business Profile is your most valuable marketing asset. It's the first (and often last) thing a customer sees before deciding where to go.
When someone searches "coffee near me," Google pulls based on proximity and relevance.
If your profile doesn't exist, isn't claimed, or is half-finished, you're invisible to those searches.
A claimed, complete, and optimized profile doesn't just show up more often... it gets chosen more often π
We show you how to set up your GBP step-by-step β‘οΈ maplabs.com/how-to-create-a-β¦
#MapsMarketing #GoogleBusinessProfile #LocalSearch #MapLabs #GoogleMaps
Nothing is more frustrating than showing up to a business and finding it closed because the hours were wrong π
So this is your official reminder to set your holiday hours on your Maps profiles β° (Psst: Labour Day is this coming Monday)
When you skip this, Google shows "hours might differ" on your hours for that day, and that leaves customers guessing. Some go with the competitor next door who did confirm. Others make the trip, find you closed, and don't come back.
Holiday hours affect your visibility too. Confirming them tells Google your profile is active and accurate. Businesses that leave them blank show up lower than businesses that update them.
Two minutes of work. A holiday weekend of traffic π
And you should still add them even if they're the same as your regular hours, because Google doesn't know.
Not sure how to set them up? Read the guide β©οΈ MapLabs.com/special-hours-onβ¦
NAP consistency - Name, Address, and Phone number - is not a local search strategy. It's the baseline.
Most businesses push their info to 50 directories, watch it all match, and call it optimized. But then their profile has no photos, no posts, unanswered reviews, and incomplete services.
That's not optimization. That's just showing up.
πYour profile gets 10x more views than your website. And 80% of people on Maps are in discovery mode - they don't know where they're going yet. They're comparing businesses, deciding where to spend their money right now.
Your profile is where they make that decision π
The average profile converts 5% of viewers into an action. A real strategy moves that number up fast.
Make sure customers are choosing YOU β© MapLabs.com
#MapsMarketing #GoogleBusinessProfile #LocalSearch #LocalSEO #MapLabs
Hereβs what most businesses get wrong: they assume people landing on their Maps profiles already want to come to them. Theyβre just requesting directions.
But thatβs only a fraction of whoβs really on your profile. 80% of people there donβt know where they are going yet. They search:
π βrestaurant near meβ or βdentist in NYCβ
Theyβre deciding right there, without leaving the search results.
Your profile is the landing page. Is it convincing enough to win over the competitor next door? Find out with a free Google & Apple Maps analysis β© MapLabs.com/gbp-analysis
#MapsMarketing #GoogleBusinessProfile #LocalSearch #LocalSEO #MapLabs
Most businesses think their profiles are optimized because their NAP is consistent across 50 directories. But they have no photos, no posts, reviews sitting unanswered, and services that are incomplete or pulling from unreliable sources.
That's not optimization. That's a missed opportunity. π©
So the questions worth asking are:
β
How are people finding your profile?
β
What keywords do they use to find you?
β
Who's your Maps audience?
β
How easy is it to see what you offer and book, reserve, or buy?
Answer those and you're actually optimizing your Google & Apple Maps profiles.
π MapLabs.com
#MapsMarketing #GoogleBusinessProfile #LocalSearch #LocalSEO #MapLabs
Your Google Business Profile is so much more than just Name, Address, and Phone number. Most businesses stop there. That's the problem.
Pushing your info to 50 directories gets you found. It won't get you chosen π€·
π Your profile gets 10x more views than your website. 80% of people looking at your profile are in discovery mode, deciding where to buy right now.
That makes your profile a landing page. Not just a listing.
Stop treating it like a checklist item. Businesses that treat it like the high-intent, high-traffic page it already is see more actions, more conversions, more customers through the door.
Watch the full breakdown β¬οΈ
#MapsMarketing #GoogleBusinessProfile #LocalSearch #LocalSEO #Marketing2026 #MapLabs
ICYMI: Map Labs now supports Apple Maps π
You can now manage your Google and Apple Maps profiles side by side with Map Labs - on all of our levels of service: Software, Coaching, and Full Service.
Here's what you get:
π Consistent listings across both platforms
ποΈ Bulk management across hundreds or thousands of locations at once
π Real-world performance: taps, calls, and direction requests
π The same expert strategy that drives results on Google, applied to Apple
Every iPhone opens to Apple Maps by default, that's 60% of smartphones in North America - and almost nobody's managing it. This closes the gap, and it's your opportunity to get ahead.
There's an easy way to see where you stand (link in the comments) π
Here's why most businesses never fully unlock their Maps profiles π
Every other marketing channel demands your attention - social needs posts, ads need budgets, websites need designers. But Maps works without active management, so it gets ignored.
But your Maps profiles are already outperforming channels you've spent thousands on. And businesses actively leveraging theirs are doubling and tripling those results π±
You're already getting customers without trying. The question is: how many are you leaving behind?
Get a free analysis and find out β© MapLabs.com/gbp-analysis
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #DigitalMarketing #MapLabs
For over 10 years, Map Labs has analyzed thousands of business profiles - and businesses are always blown away by what they see. π±
Outperforming websites they've spent thousands on. Outperforming social pages they post to every day. Even with just the basics set up.
That's the thing with your Maps profiles - they give you results with minimal effort. But there's so much more you could unlock.
See what yours are really capable of with our free Maps profiles analysis β© MapLabs.com/gbp-analysis
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #MapLabs #Marketing2026
Almost every marketing channel needs your input to exist.
Social needs posts to grow followers. Ads need a budget to run. Websites need a designer to exist.
Your Google & Apple Maps profiles? Google sources data, pulls user content, and keeps your listing running - with or without you π«‘
So businesses get customers without active profile management. And that seems like a pretty good deal - customers with no extra time or money spent. So they check it off and don't look back.
But there's a lot more growth sitting in those profiles π
See what your profiles are really capable of with our free analysis β© MapLabs.com/gbp-analysis
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #DigitalMarketing #MapLabs
Your Google and Apple Maps profiles are already sending customers through your door - even without active management.
That's exactly why most businesses never fully unlock them π
Every other channel needs your input to exist. Social needs posts. Ads need budgets. Websites need designers. But your Maps profiles keep running whether you're optimizing them or not - so they get overlooked. But there's a lot more growth potential that comes from active Maps management.
You're already getting customers from your profiles without trying. How many are you leaving behind?
Find out how to get more from your Maps presence β© MapLabs.com/gbp-analysis
#GoogleBusinessProfile #AppleMaps #MapsMarketing #MapLabs #Marketing2026
Apple Maps Ads are live in the US and Canada πΊπΈπ¨π¦
Businesses can now pay to appear at the top of Apple Maps search results, and inside Suggested Places before someone has even finished typing. That puts you in front of a massive audience at the exact moment they're choosing where to go:
π 1 billion+ business searches per month
π― 1 in 2 of those searches ends in an action
π€³ A user base that's 57% Gen Z and Millennials
Apple is also bigger than most marketers assume. Our data has it driving 25x more business visibility than Yelp, and about half the direction requests of Google π
Ad auctions are never cheaper than in month one. This one is days old, and most of your competitors don't know it exists yet.
The ads promote your Apple Maps listing, but most businesses have never touched theirs.
Get the listing right first, then buy the ads.
Get started with Apple Maps today β©οΈ MapLabs.com
Your Maps profile gets 10x more views than your website and 200x more engagement than social media π€―
Here's why: no matter where a customer's search starts - Google, Apple Maps, a social post, an ad, a plain old "restaurant near me" - they land on your Maps profile first. It's the first thing they see, every time.
That makes it your real landing page π
And like any landing page, it needs to convert. The average profile converts 5% of views into actions. A strong one hits 10% or higher. If yours is below that, there's real growth waiting in your profile π
Unlock more conversions from your Maps profiles β© MapLabs.com
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #MapLabs #Marketing2026
For over a decade, Maps Marketing has meant Google. Apple Maps has been building a real, measurable audience the entire time, and almost nobody has been managing it.
It's now the second-largest local search platform in the world, bigger than Yelp, TripAdvisor and Bing. 60% of smartphones in North America are iPhones, and every one of them opens to Apple Maps by default.
If you're not managing it, you're invisible to most phones in North America.
So today we're launching Apple Maps support in Map Labs. Google Maps and Apple Maps, side by side on one platform:
β
Consistent listings across both platforms, which together drive 95% of local searches
β
Bulk management across hundreds or thousands of locations at once
β
Real-world performance: taps, calls, and direction requests, reported the way we already report Google
β
The same expert strategy that drives results on Google, applied to Apple
See the full press release here β‘οΈ vist.ly/5dvts
Here's something tricky about your Google & Apple Maps listings: you can win by default.
People are already finding you, requesting directions, making bookings on Maps β so you shift focus to social, ads, your website.
But you could be driving a lot more growth from your Maps profiles (VERY easily π)
At Map Labs, we've audited over 10,000 businesses - and very few are truly maximizing their profiles.
The ones that are make sure every detail is perfect, not just there. So when customers see your Maps profile, they choose YOU. π
Get more from your Maps profiles today β© MapLabs.com
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #MapLabs #Marketing2026 #DigitalMarketing
You're already sitting on your easiest marketing win. You just don't know it yet.
Your Google and Apple Maps profiles are the most overlooked assets in your strategy - people are already finding you, making bookings, requesting directions, so you shift focus elsewhere.
But your Maps profile gets 10x more views than your website and 200x more engagement than social media π€― It's your landing page - and it could be converting twice as many visitors into customers.
Start getting more from yours β© MapLabs.com/gbp-analysis
#GoogleBusinessProfile #MapsMarketing #LocalMarketing #MapLabs #Marketing2026









