Creative marketing agency that helps brands build culture and connection in video games, esports, sports and tech.

United Kingdom
Joined April 2024
The Esports Radar has finalised the agenda and lineup for Esports Leaders Paris, the executive gathering series which will take place in central Paris this Friday, 21st August 2026. Attendees include the likes of ESL FACEIT Group, Havas Play, Embark Studios, Polymarket, Hôtel du Collectionneur, NiP Group, Team Liquid, HLTV, IMG, G2 Esports, BetBoom, ESIC and many more This edition is presented in collaboration with our friends at the Esports Awards (@esportsawards), alongside Runestone (@runestone_gg) as Supporting Partner, Associated Luxury Hotels International (ALHI) as Hospitality Partner, Get In (@GetInAgencyUK) returning as Social Media Partner, and Arabhardware (@arabhardware) as Media Partner. Full agenda at the link in comments 👇
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What does it take to scale an esports agency into the mainstream? The Esports Radar dives into the story of Get In (@GetInAgencyUK) and the lessons learned by @NathanEdmonds after two years at the helm of the agency as it expands beyond its gaming roots. Full story 👇
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We're two years old! 💥 What a ride. Thankful for all the partners we get to work with day in and day out - thanks for putting your trust in us and allowing us to do cool shit. Grateful to our small but mighty team 💪 Here's to another year filled with fun 🥳
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Hosting an impromptu esports networking session from 7-9pm at the British Esports Association booth today, here at Dream-hack Come along to chat all things UK and Global esports. Massive shout out to @NathanEdmonds for organising. See you there
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We're proud to be the Social Media Marketing Partner for Global Esports Industry Week, Esports Leaders and @theesportsradar for 2026 🤝 See you in Cologne and London 👋
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Metacritic recently pulled a review on Resident Evil Requiem after discovering the writer did not exist, as the report was AI generated. Now pending investigation, the site that posted this review may soon have it's ties to Metacritic cut indefinitely.
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No strangers to one another, Final Fantasy and Monster Hunter came together in 2025 for a second round of in-game collaboration, exchanging iconic boss battles with elements unique to each game.
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With collaborations being seen more frequently to cross-pollinate audiences, it isn't unexpected to see that two giants of the fantasy RPG scene are leveraging each others' fan bases for growth.
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Join us next Thursday for another marketing spotlight.
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For 2025, Stream Charts reports Marc “Caedrel” Lamont as the most watched British streamer for the second year in a row with 108 million hours watched. I’m a Celebrity winner Morgan “angryginge” Burtwhistle follows in 2nd with 15.43 million hours watched.
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Gucci Beauty brought their fashion and fragrance to Animal Crossing with their own dream island as part of the Forever Guilty campaign 🌺
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After the success of this, they continued to reach out to more Animal Crossing creators, leading to their Flora Fantasy Campaign island announced in October 2021.
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Catch us next Thursday for another marketing spotlight!
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If you need an escape, you’re only ever a few blocks away. In Minecraft’s first-ever destination DLC, you play as a filmmaker completing challenges while recording wildlife. With a busy itinerary and NPC guides, you tour six destinations, each inspired by the natural beauty and culture of Aotearoa.
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