Here’s what we found about AI search rankings:
Relevance beats keywords—Context matters more
Domain authority matters less—Smaller sites can compete
Traffic isn’t king—AI rewards content
Citations help—Credible sources boost rankings
AI engines vary—Adaptability is key
Search is evolving—fast!
We’ve moved from optimizing for Google to navigating AI-driven search engines like ChatGPT, Perplexity, and Google AI Overviews. The old SEO playbook relied on backlinks and keywords.
Do those rules still apply?
At Essio, we ran 60K+ tests to find out.
The way we search is changing!
We’ve moved from "surfing the web" to chatting with AI. Now, models access live info. Perplexity launched answer engines, OpenAI rolled out SearchGPT, & Google introduced AI Overviews.
AI search is here—faster, smarter, and more intuitive.
