@GeorgeSlefo

I mostly write. @Google. Previously: Tech reporter @AdAge; murder/mayhem @SunTimes; Senior Editor @Amazon, @TheTradeDesk. @USArmy vet. 100% Assyrian.

 Manhattan
Joined May 2013
  • Tweets5.3K
  • Following879
  • Followers3.6K
225Media
Some news: After more than five years, I have decided to leave @AdAge; my final day is Sept. 8. It's been a privilege to work with the talented reporters, artists and editors who make up our staff. I will miss you dearly, friends.
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Some behind the scenes of @mcdermott brilliant Guardian piece. semafor.com/article/03/17/20…

‘Very few have balls’: How American news lost its nerve

In 2024, it’s harder than ever to get a tough story out in the United States of America.

semafor.com
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George P. Slefo retweeted
Techmeme
@Techmeme23 Jan 2024
Attain: Boomers and Generation X consumers in the US shopped more frequently and spent more than Gen Z on Temu in 2023; Boomers shopped twice as much as Gen Z (Bloomberg) bloomberg.com/news/articles/… 📫 Subscribe: techmeme.com/newsletter?from… techmeme.com/240123/p12#a240…

Temu’s Most Loyal Shoppers Are Actually Boomers and Gen Xers

Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers.

bloomberg.com
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Wholesome tweet 👇
Jordan Warren@jordanmechele2 Jan 2023
if you work at vmly&r on the new balance account in nyc, your dad was bragging about you in the community center sauna today
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George P. Slefo retweeted
Kerry Flynn 🐶@kerrymflynn28 Apr 2022
Incredibly awful to see :( Netflix hired a bunch of super talented entertainment journalists who are now announcing they've been laid off -- follows the company's brutal earnings report and news of cuts. See thread on great people newsrooms should look to hire:
Katie Way@k80way28 Apr 2022
Intriguing Netflix editorial strategy to hire some of the best entertainment/culture minds in the biz, very specifically court a ton of non-white women with the offer of a truly life-changing amount of money, only to shitcan everyone mere months later… god damn
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“I support journalism” says local man who uses every trick in the book to bypass paywalls.
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George P. Slefo retweeted
Lauren Johnson@LaurenJohnson15 Feb 2022
The Trade Desk is pulling the plug on Google Open Bidding and launching a product that bypasses publisher-geared adtech firms: businessinsider.com/the-trad…

The Trade Desk will pull hundreds of millions in ad spend from Google — but indie adtech companies...

The Trade Desk will stop buying ads through Google's Open Bidding tool and is rolling out a new product that lets advertisers bypass adtech middlemen.

businessinsider.com
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20 years ago. #VeteransDay
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Now and then. #WebSummit @larakiara @martyswant
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George P. Slefo retweeted
The Trade Desk
@TheTradeDesk27 Oct 2021
Our own @GeorgeSlefo is moderating several panels with executives from @MarsGlobal, @ESOMAR, @Ipsos, @Sprinklr, @ArrowGlobal, @CondeNast on the decline of cookies, importance of a unified customer experience, and more during @WebSummit next week. Register: bit.ly/3ntRkTn
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"I'm up 846%." — my friend on his investment w/ the Shiba Inu coin.
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George P. Slefo retweeted
Jessica Wohl@jessicawohl21 Oct 2021
Paging @megancgraham @GeorgeSlefo and the rest of you Chi --> NY movers ...
Portillo's@portilloshotdog21 Oct 2021
Attention Top Dog fans in NYC—our big Beef Bus is in the Big Apple touring the city! Follow @beefbusofficial for real-time updates on where the Beef Bus is serving next! 🌭 🍎 bit.ly/3GbA9OP

What's New at Portillo's | Portillo's

Browse the latest from Portillo's Hot Dogs featuring news, limited time offers, new restaurant openings, career opportunities, media resources, contacts, and more.

portillos.com
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I like to think the people who smile back at me in NY are also from the Midwest.
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Can you imagine getting worked this hard by John Cusack and then posting it
Barstool Chicago
@barstoolchicago11 Oct 2021
BREAKING: @barstoolwsd just confronted actor John Cusack to tell him he’s not allowed to cheer for the White Sox
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I just discovered Queen. Like, actually listening to the words, music. Where have I been?
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This is wild adage.com/article/digital-ma…

Google urges holding companies to buy analytics firms amid loss of talent

WPP and IPG lost Google-certified staff in downsizings, say people familiar with the matter.

adage.com
And our first guest is the talented Zena Arnold, CMO at Kimberly-Clark. She joined the CPG powerhouse after a 6 year stint w/ Google.
Damian Fowler
@fowlerdf14 Sep 2021
I'm co-hosting a new podcast from @TheTradeDesk with @GeorgeSlefo, all about the future of digital media. It launches tomorrow. Check it out. bit.ly/396KLiI
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Thrilled to have Ad Age alum Ilyse join our team @TheTradeDesk.
Ilyse Liffreing@IlyseLiffreing13 Sep 2021
New news! I'm moving on from Ad Age to join The Trade Desk as Senior Associate Editor! I'll be writing for The Trade Desk's newsletter The Current and editing the website. Check it out here: bit.ly/3A3jSYV
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Walmart is accepting preorders for a cookie 🍪 walmart.com/ip/Oreo-Pok-mon-…
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Today I clicked on an ad while on desktop and purchased something.
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The most in-depth piece yet on the Nielsen-MRC debacle. Smart read by @jackneff adage.com/article/media/niel…

Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.

adage.com
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