Serial entrepreneur and Chartered Marketer. Over 30 years of experience in data, digital, and MarTech.
Guelph, Ontario
Joined January 2010
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Excited to share my latest article, published by @CdnMarketing - check it out if you're interested in how #AI can elevate your #Marketing efforts! thecma.ca/topic/articles/202…
It's great to see the government is focusing money on #AI applications and infrastructure. Hopefully this helps accelerate more pilot tests and high value use cases! Lots of potential in the #marketing world
theglobeandmail.com/canada/a…
Tekside.iO has an #innovative approach to #MarketResearch, driven by #AI. With real-time sentiment analysis and unique messaging matrices, we're at the forefront of marketing innovation linkedin.com/pulse/market-re…
Geoff Linton retweeted
My new workspace and the office of @northdesigns. Proud to be a partner at Connect Digital Hub here in #Guelph 🙌
Friends / clients / partners are welcome to stop by for a day of coworking. @geofflinton
ALT Eric's chair and desk with Macbook Pro and monitor
ALT A label with North Designs logo outside Eric's office. "Website Design + Development"
Many #marketers spent 2023 as spectators of #AI. Read more about my thoughts on why agencies need to take that crucial first step, deepen their understanding, and embrace external guidance to integrate #AI into their strategies. linkedin.com/pulse/unlocking… via @LinkedIn
Canadian companies need to start proactively planning their #AI team. Small boutique consultants can be invaluable partners to help #marketers focus on an overall AI #strategy and key use cases /via @globeandmail theglobeandmail.com/business…
Another 2,000 apps were added in the last 6 months and there are now over 13,000 solutions on the #martechmap. #GenAI propelled about 73% of the rapid increase. It's interesting to see the categories with the biggest increase in new #AI tools!
Major trends in martech for 2024: the real changes underway in a 99% platitude-free report chiefmartec.com/2023/12/majo… #martech
Including — yes — and update on the still rapidly evolving martech landscape.
Given the acceleration of #AI in #marketing, there is a looming battle in the C-Suite with who should lead #AI strategically. Make sure you have a clearly defined CMO role in your organization, crystallize the #strategic vision of #AI, and how to govern this huge opportunity!
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Experts are expecting #AI adoption to triple in the next 3 years. Tekside's multi-disciplinary AI collaboration team is keeping our finger on the pulse. Here’s a perspective to give you some context on the state of AI! tinyurl.com/muwp8det @CdnMarketing #marketing
Great to see Guelph’s Beer Bus is getting a profile in the Globe and Mail's report on business! This is another example of the vibrant nature and fun company in Downtown Guelph. Our 2 Wyndham location can be seen behind the photo of the bus.
theglobeandmail.com/business…
Thanks @globaldma for publishing my latest article on the importance of #email benchmarking! It was a pleasure to work with my global colleagues on this important benchmarking project.
Over 47% of #email marketers say measuring #performance is 1 of their top challenges
Check out our latest piece by @Geofflinton on the importance of measuring metrics & #marketing benchmarks to improve performance + understand #ROI
globaldma.com/association/th… @CdnMarketing
Great job by the @GDMA international task force! This dashboard is the latest in #email #benchmarking and compiles #data from 13 ESPs across 69 countries. How do your metrics compare? Thanks @CdnMarketing & @SaraClodman for the opportunity to work on this important initiative
Our 2023 International #Email #Benchmark is now live! Great opportunity speaking yesterday at the @DDMA Summit in #Amsterdam
Check out the interactive dashboard with key metrics and trends in #EmailMarketing in #Europe, #NorthAmerica & #LATAM
More at lnkd.in/e6syB6Sq
Thank you Mayor @Camguthrie & Councillor @orourke_ward6 for visiting the Connect Co-Working Hub. We appreciate your support for building businesses that bring good paying office jobs to #DowntownGuelph. A vibrant downtown needs a combination of retail, residential & office space!
Inside the new CONNECT Hub Co-Working space:
✅ New office furniture with sit-stand desks
✅ Flexible space - shared meeting and conference rooms, hot desks & 10 private offices
✅ Located across from Guelph Train/Bus Terminals
✅ Parking
Book at tour: connectdigital.com/
I’m thrilled to announce the new CONNECT Hub Co-Working space! Located in the heart of #DowntownGuelph, our newly renovated space has dedicated offices, amenities, and flex space for meeting and events. Visit connectdigital.com/ to learn more and book a tour today!
I had the pleasure of co-writing this article with fellow @CdnMarketing MarTech Council member @connieklam. We discuss considerations for selecting maturity models, and how marketers can pinpoint their level of #MarTech maturity ow.ly/rOmX50OyESU #MaturityCurve
Do you have a strategy in place for your #MarTech? Get the conversation started with these 30+ thought-starters @CdnMarketing @fallenninja ow.ly/qnLq50NPVoR
#Email is a top & trusted vehicle for Canadian #marketers to drive traffic & develop relationships with customers. Read my article based on the 2022 International Email Benchmark Report by @globaldma. Thanks @SaraClodman for your insights! @CdnMarketing ow.ly/fXzT50Ny8eR
Canadian companies are often not sure where they are on the #MarTech maturity curve. The key solution is to adopt a Martech Model that outlines #planning and #activation capabilities. Clarity of focus will lead you to strategic outcomes! @CdnMarketing
ow.ly/HUgQ50N2gWz
Too many #marketers have trouble explaining their #marketing model to the C-Suite. This causes confusion, lack of alignment, and lack of confidence in marketing. Read my article and reach out to discuss how you can grow! ow.ly/UBA050MEFyJ
