@Geoffdx

Founder of K’WA COFFEE (https://xitter.cf/t.co/UxWZNlpHaP) - lover of all things, creative + strategist at heart, curiosity didn’t kill the cat, it made it smarter. 🇫🇷🇺🇸

 Brooklyn, NY
geoffdx.com
Joined June 2010
  • Tweets63K
  • Following809
  • Followers14.3K
7KMedia
It only takes one flame to start a fire 🔥 – at Brooklyn, NY
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We are Social Media@WeRSMSep 18
KFC didn’t make a sneaker for Sneaker Day. It changed the laces. White shoes plus a black bow tie was enough to create “The Colonel Shoes.” #SneakerDay wersm.com/kfc-colonel-shoes-…

KFC Made A Sneaker Without Making A Sneaker

KFC turned the Colonel’s iconic bow tie into sneaker culture, using nothing more than white shoes, black laces and a brilliantly simple brand code.

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A new chapter.
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When the AI war starts, I'm safe. ChatGPT called me "brother"
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K’WA is building a coffee brand on Instagram by rarely acting like a coffee brand: sneakers, streetwear, cars, cafés and creators are all part of the feed. #Instagram #BrandStrategy wersm.com/kwa-coffee-communi…

K’WA Is Building A Coffee Brand By Making Its Community The Story

K’WA has built a growing Instagram community around coffee, sneakers, streetwear, cars and culture. Its first curated coffee drop arrives this month.

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IKEA and Xbox made a giant thumbstick you can sit on. Somehow, the YXSTABY gaming collection makes more sense than it should. #Xbox #IKEA wersm.com/ikea-xbox-yxstaby-…

IKEA x Xbox Launch The YXSTABY Gaming Collection

IKEA and Xbox have turned thumbsticks, D-pads and gaming rituals into a playful nine-piece furniture collection for the modern living room.

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A camouflage shirt for the machine age: Simon Weckert’s design is loud to humans, but can confuse some AI cameras into missing the person wearing it. #AI #Surveillance wersm.com/simon-weckert-digi…

Simon Weckert’s Digital Camouflage Fools AI Cameras

Simon Weckert’s Digital Camouflage shirt uses an adversarial pattern to confuse AI person detectors and challenge automated surveillance.

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Dunkin’ and Febreze made air fresheners that smell like Vanilla Latte, Cinnamon Roll and Strawberry Frosted Donut. Your living room can now run on Dunkin’. #Dunkin #BrandCollab wersm.com/dunkin-febreze-don…

Dunkin’ x Febreze Launch Donut-Scented Air Fresheners

Dunkin and Febreze have created sprays and plug-ins inspired by Vanilla Latte, Cinnamon Roll and Strawberry Frosted Donut.

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Instagram’s caption advice is really about context. Visuals earn the pause; captions explain why the post matters — to people, recommendations and search. #Instagram #SocialMedia wersm.com/instagram-captions…

Why Instagram Captions Matter More Than Ever

Instagram says captions drive context, conversation and search. The strategic lesson is not to write more, but to make every word do more.

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A rival beer, a deleted celebrity photo, and Heineken’s fictional “Anti-Paparazzi Pack.” Real-time marketing works better when the brand gets the joke. #Marketing #SocialMedia wersm.com/heineken-anti-papa…

Heineken Made A Beer Pack For Celebrities With The Wrong Sponsorship

Heineken hid its labels inside an Anti-Paparazzi Pack after Corona ambassador Bruna Marquezine appeared with the rival beer.

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Liquid Death and Garage Beer found the most Liquid Death way possible to talk about AI data center water use: Jason Kelce, a charity anthem, and an official pee jar. #Advertising #AI wersm.com/liquid-death-garag…

Liquid Death Wants Your Pee To Cool AI Data Centers

Liquid Death and Garage Beer recruit Jason Kelce for an absurd campaign asking people to donate pee to help cool water-hungry AI data centers.

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Purra turned four water bottles into an adjustable kettlebell for HYROX Bangkok. Hydration, but make it the workout. #ExperientialMarketing wersm.com/purra-water-bottle…

Purra Turns Water Bottles Into A Kettlebell

Purra transformed four water bottles into an adjustable kettlebell for HYROX Bangkok, making hydration part of the workout itself.

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NYC business idea: a bakery but it opens before 8am. What’s up with bakeries opening at 8am, like seriously? I want my baguette and croissant at 7am.
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And all that for $5.50. Insane. And yet we still do it.
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Times are changing
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Bumble is dropping the default rule that made it famous: women no longer have to message first. #Bumble #DatingApps wersm.com/bumble-lets-men-me…

Bumble Lets Men Message First As Its Original Rule Falls

Bumble will let anyone message first and extend reply windows to 72 hours, moving away from the rule that defined the dating app for years.

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Meta’s smart glasses are selling fast. But courts, pubs, theatres and clubs are starting to say no. The issue is not eyewear , it’s what happens when a camera stops looking like a camera. #Meta #SmartGlasses wersm.com/meta-smart-glasses…

Meta Smart Glasses Are Winning And Losing The Room

Meta’s smart glasses are selling fast, but court and venue bans reveal a deeper problem: the category is winning users before earning permission from everyone else.

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GENIUS
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McDonald’s turned drive-thru indecision into a two-lane personality test: “I’m ready” vs. “Can I get uhhhhhhhh…” Simple, painfully relatable, and very shareable. #McDonalds #SocialMedia wersm.com/mcdonalds-imagines…

McDonald’s Imagines a Drive-Thru Lane for People Who Can’t Decide

Imagine pulling into the McDonald’s drive-thru and suddenly forget every item that has ever appeared on the menu.

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Busch Turns Hay Bales Into Billboards That Pay Farmers With “Baleboards” participating farmers are being paid the same rate Busch would normally spend on a traditional urban billboard. wersm.com/busch-turns-hay-ba…

Busch Turns Hay Bales Into Billboards That Pay Farmers

With “Baleboards” participating farmers are being paid the same rate Busch would normally spend on a traditional urban billboard.

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Brian Allen
@allenanalysis2 Nov 2025
🚨 New voter registration data out of New York: 🔵 Democrats +146,000 🔴 Republicans +13,000 That’s not a blue ripple, that’s a wave. (Data: Political Polls / NY BOE update)
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To celebrate the start of the new hockey season, @kfc gave Colonel Sanders a "hockey smile"
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I’m launching a new coffee brand!! Check out kwa.coffee

K’WA - Coffee + Culture. Curated drops from people we love.

K’WA curates limited drops across coffee, apparel and culture. From New York to Paris to wherever culture takes us. It’s not just coffee, it’s 𝔠𝔲𝔩𝔱𝔲𝔯𝔢.

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