@GavinLandry

I am the International Director at VisitBritain, one of the world's preeminent organizations in the travel vertical.

 New York, NY
visitbritain.org
Joined October 2009
  • Tweets2.3K
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  • Followers748
272Media
What a privilege to be with #PeakyBlinders creator Steven Knight in #Birmingham today as a @WMmetro tram is named in his honour, before premiere screening of #PeakyBlinders: The Immortal Man #StarringGREATBritain @patriciayatesVB @WMGrowth Ed Cox CEO @WestMids_CA
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Deputy Director Gary Robson was at #UKiCon26 today, leading a session on two of the UK's most valuable inbound tourism markets: the GCC and India. He shared insights on traveller trends and how British suppliers can engage these markets to boost sales and drive growth
VisitBritain Deputy Director Gary Robson presents at UKinbound Conference on the GCC and India. A man stands at a podium with a PowerPoint presentation slide behind him. Credit: VisitBritain

ALT VisitBritain Deputy Director Gary Robson presents at UKinbound Conference on the GCC and India. A man stands at a podium with a PowerPoint presentation slide behind him. Credit: VisitBritain

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Our work to boost inbound tourism & drive regional growth including our #StarringGREATBritain🎬campaign, working in partnership with industry, in spotlight as our CEO @patriciayatesVB speaks @ukinbound’s conference in Manchester #UKiCon26 @EmiratesOT @marketing_mcr @DCMS
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Gavin Landry retweeted
Tracey Edginton@T_EdgintonFeb 19
.@patriciayatesVB
CGTN Europe
@CGTNEuropeFeb 19
Fresh from a visit to China, @VisitBritainBiz CEO Patricia Yates says Chinese tourism to the UK is rebounding — and evolving. Watch the full interview below. #UK #China #Tourism #VisitBritain

VisitBritain CEO to Chinese travellers: Come, explore, stay longer!

Patricia Yates says Chinese tourism to the UK is rebounding — and evolving.

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We're driving visits & spend through regional gateways-inspiring visitors from the USA & France to explore more of NW England & surrounding areas. The @GREATBritain Gateway Innovation Fund has been awarded to @DestinationLCR and @Marketing_mcr to develop intl marketing activity.
Advert from Virgin Atlantic featuring Manchester Photo: two people exploring a historic library in Manchester. Credit: VisitBritain/Zut Media. Text: Manchester star in your own adventure. John Rylands Library, Manchester. Virgin Atlantic logo Visit the real star of the show and Great Britain logo

ALT Advert from Virgin Atlantic featuring Manchester Photo: two people exploring a historic library in Manchester. Credit: VisitBritain/Zut Media. Text: Manchester star in your own adventure. John Rylands Library, Manchester. Virgin Atlantic logo Visit the real star of the show and Great Britain logo

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In Birmingham speaking to hoteliers about the prospects for growth and #StarringGreatBritain with ⁦@UKHofficial⁩ Allen Simpson , Tim Romney and Russell Imrie ⁦@BWHHotel⁩ ⁦@VisitBritainBiz⁩
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Watch🎥: As China gears up to celebrate the Year of the Horse this Chinese New Year 🐎, hear from our CEO @PatriciaYatesVB, fresh from the Prime Minister's trade delegation to China, on how we're working to grow inbound visitor numbers across Britain
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Celebrating Chinese New year - the year of the horse , courage confidence charm and energy - speaking at ⁦@bicestervillage⁩ - as we work to grow our Chinese visitor numbers post the PMs trade delegation ⁦@VisitBritainBiz⁩ ⁦@T_Edginton⁩
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Great to welcome travel trade from the Netherlands to experience Southwest England’s tourism offer incl Corfe Castle & Exeter Cathedral. Educational trips allow buyers to experience Britain for themselves, sell more of Britain in market, boosting visits & driving regional growth
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With thanks to Warner Bros who have been great partners - at the premiere of Wuthering Heights . With Yorkshire the star of the show ⁦@VisitBritainBiz⁩ ⁦@T_Edginton⁩
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Gavin Landry retweeted
Tracey Edginton@T_EdgintonFeb 3
Loving this film from @VisitBritainBiz’s chair Harris Bokhari, highlighting tourism’s huge economic importance against the backdrop of this amazing city @MetroMayorSteve @DestinationLCR @LpoolCityRegion
VisitBritain Biz@VisitBritainBizFeb 3
Our new Chair Harris Bokhari speaks from brilliant #Liverpool, where he’s hosting his first board meeting of the British Tourist Authority @patriciayatesVB @DCMS @LCRMayor @DestinationLCR
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Our CEO @patriciayatesVB spoke to @TimesRadio @Chloetilley @CalumAM on importance of tourism, cultural connections, on location from Shanghai as part of PM Sir @Keir_Starmer's trade delegation to China @10DowningStreet @DCMS @biztradegovuk. 01:37 in. Link bit.ly/4a3Gb3X
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WATCH: Our CEO @patriciayatesVB speaking from Beijing as part of the Prime Minister's official delegation to China this week @10DowningStreet @biztradegovuk @DCMS, showcasing our visitor offer, driving growth in visits & spend from China, boosting our economy through tourism.
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This week, we're welcoming 70+ international buyers from 11 markets to experience Britain on tailored fam trips – boosting tourism and driving regional growth. The inbound visitor economy was worth an estimated £34.6bn to the UK economy in 2025 📰 visitbritain.org/news-and-me…
Headshot of VisitBritain CEO Patricia Yates “We look forward to welcoming international visitors from all corners of the world to build their awareness of Britain’s outstanding tourism offer, boosting the economy by supporting our magnificent attractions and hospitality businesses. “Our in-country teams have worked with our nations and regions to produce itineraries, which highlight that Britain is full of fresh, exciting experiences to come and enjoy right now. These include fantastic film and TV-inspired activities, which are in the spotlight thanks to our Starring GREAT Britain campaign.” #StarringGREAT Britain. Photo credit: VisitBritain

ALT Headshot of VisitBritain CEO Patricia Yates “We look forward to welcoming international visitors from all corners of the world to build their awareness of Britain’s outstanding tourism offer, boosting the economy by supporting our magnificent attractions and hospitality businesses. “Our in-country teams have worked with our nations and regions to produce itineraries, which highlight that Britain is full of fresh, exciting experiences to come and enjoy right now. These include fantastic film and TV-inspired activities, which are in the spotlight thanks to our Starring GREAT Britain campaign.” #StarringGREAT Britain. Photo credit: VisitBritain

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Delighted to be on the PMs delegation to China - a market where we have a huge potential for economic growth and soft power
VisitBritain Biz@VisitBritainBizJan 28
NEWS: Driving growth in visits from China, promoting our tourism offer, in spotlight as our CEO @patriciayatesVB joins Prime Minister’s delegation @10DowningStreet @ukinchina @biztradegovuk @DCMS. 1/3 Press release: bit.ly/4a5x1E7

Competing for Chinese visitors in spotlight as VisitBritain CEO joins Prime Minister’s delegation

Competing for visitors from China and encouraging them to explore more of Britain are top of the agenda as VisitBritain CEO Patricia Yates joins the Prime Minister’s delegation to Shanghai and...

visitbritain.org
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The tourism sector worth £147bn annually, is a major employer creating vital first jobs & opportunities for young people. Tourism supports nearly 1 in 15 jobs across the UK, accounting for at least 5% of jobs in every region & nation of Britain. See our latest report, link below.
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Concessions can make a difference to a disabled person when buying tickets for visitor attractions. We are supporting LVEPs with updated guidance in our online Accessible & Inclusive Toolkit to help businesses provide & promote different concession types. brnw.ch/21wZ1AJ
Smiling man and woman at a museum entry counter, buying tickets from front of house staff at Ryedale Folk Museum, North Yorkshire. The man is using a wheelchair. VisitBritain/NYMNPA/Peter Kindersley

ALT Smiling man and woman at a museum entry counter, buying tickets from front of house staff at Ryedale Folk Museum, North Yorkshire. The man is using a wheelchair. VisitBritain/NYMNPA/Peter Kindersley

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Follow our countdown to 2026 as we share our highlights from a year of activities to drive the regenerative growth of England’s visitor economy by empowering stakeholders & industry with data, innovation, and best practice.
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Business Events 2025 🤝VB Growth Programme delivered £35 return per £1 invested 🤝31 new events supported in 2025 via our Growth Programme 🤝Published Delegate Spend research + more In 2026 we'll keep driving growth in Britain's #BusinessEvents sector worth £37.2bn to UK
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2025: Inspiring visits & driving growth across Britain’s nations & regions. As a result of our activity, inbound visitors spent £562m in 24/25 – 60% outside LDN. #StarringGREATBritain added £217m in 6 mths Tourism=jobs, local business & sustainable growth More highlights soon!
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