🚨 In 1992, a MIT lecture quietly revealed more about product and sales than most 2-year MBAs ever will. Most people have never seen it. It came from Steve Jobs and instead of teaching theory, he broke down how great products actually win. Watching it today feels unreal. He explained that people don’t buy products they buy meaning. The best products aren’t just functional, they connect with how people see themselves. That’s why some ideas spread effortlessly while others die, even if they’re technically better. He also made it clear that marketing isn’t about features. It’s about clarity. If you can’t explain why your product matters in simple terms, it won’t matter at all. Complexity doesn’t impress it confuses. And his biggest edge? Obsession with experience. Not just what the product does, but how it feels. The small details, the simplicity, the story that’s what separates good from unforgettable. That’s why this MIT lecture still hits hard. Because while most people are building products… Very few understand why people actually buy them.