Sports Media Executive, Investor and Advisor Former CEO @tetonridge @TheAmericanTR Former CRO @BarstoolSports HOST of At The Table Podcast by JaneWallStreet
New York, New York
Joined October 2012
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Another Pod with a truly awesome woman in the business of sports. Please check out: At The Table: Deirdre Lester interviews Julie Souza of Amazon Web Services youtu.be/diX-yGhi5qI?si=2Zkq… via @YouTube
deirdre ganun lester retweeted
This Thursday!
@GanunLester 🤝 @PremierLacrosse Co-Founder, President & Chief Creative Officer.... The Legend @PaulRabil.
Sign up for the newsletter at JohnWallStreet.com to get the episode & a breakdown in your inbox Thursday AM.
Looking forward to SPORT BEACH Draft Day on October 28th in NYC and finally meeting my fellow Union Catholic HS track athlete @GoSydGo Sydney McLaughlin-Levrone. Go Vikings!
“Athletes are actually the original creators” — Beth Lester Sidhu, CEO of @stagwell's SPORT BEACH often says.
Beth talks to JaneWallStreet Executive Chair @GanunLester about taking athletes "seriously as brands, as builders."
"We were very lucky to have @tkelce and @JasonKelce at SPORT BEACH in 2024, and their big podcast deal actually got done at SPORT BEACH."
" So, an example of SPORT BEACH helping lead to some amazing business" and why SPORT BEACH's upcoming Draft Day in New York City is a natural extension of Beth's continued thesis on athletes as true builders.
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On October 28 in NYC, SPORT BEACH's Draft Day will connect five athletes — @carmeloanthony, @lexiehulll, @EliManning, Peyton Manning, and @GoSydGo — with an invite-only group of brand and marketing executives, investors, platforms, and strategic partners looking to fund, partner with, distribute, and scale their athlete-led businesses.
deirdre ganun lester retweeted
CEO of @KraftAnalytics, @jessicagelman, built a solution for the @Patriots that spun out to become its own entity that now works with the @NFL, @NASCAR, @NCAA and dozens of professional sports teams and major leagues.
@GanunLester discusses the similarities between @KraftAnalytics and @MLB Advanced Media (BAMTech) and how it ultimately supported partners including @MarchMadnessMBB, @NHL, @PGATour and others.
deirdre ganun lester retweeted
Jessica Gelman (@jessicagelman) saw a problem coming as sports data continued to grow.
After nine months of research, she brought the original idea for @KraftAnalytics to the Krafts.
Jonathan Kraft’s response? “Let’s go.”
@GanunLester @HowieLongShort
Beauty Brands Are Coming for Sports—and They Want More Than Exposure johnwallstreet.com/p/beauty-…
After talking with @jessicagelman from Kraft Analytics Group, I’m more bullish on the rising valuations on women’s sports and the opportunity that lies ahead. #WomensSports @WNBAComms
"We've done a lot of work with @kellylaferriere and with the @Timberwolves and the @minnesotalynx, and not only [is there] very little overlap [between the fanbases], we see that across many other sports and leagues, and we work with a lot of multi-property organizations.
There's two parts to it.
One, the male sports fan is starting to follow and see women's sports, so there will be an increase there.
But the other part is that very loyal women's sports fan, that will grow," @KraftAnalytics CEO and @SloanSportsConf Co-Founder & Co-Chair @jessicagelman tells @GanunLester.
This Episode of At The Table: Deirdre Lester Interviews Jessica Gelman of Kraft Analytic... youtu.be/ugDF4otBCeg?is=ebcD… via @YouTube check it out! @jessicagelman @MITSloan @KraftAnalytics
deirdre ganun lester retweeted
.@thepwhlofficial EVP of Business Operations Amy Scheer will discuss the league’s rapid expansion strategy, its approach to turning record crowds into repeat customers and where it sees the next phase of commercial growth coming from.
Interested in attending? Express interest👇
The @GreyGoose Honey Deuce shows up far beyond the the grounds at @usopen The partnership here is sponsorship gold…many will attempt to replicate its cultural phenomenon…most will fail. #BrandGrowth
People (women) grabbing empty Honey Deuce cups off the bar at @usopen is a sight to be seen.
I’ve lived in Breezy Point my whole life. I love it. And every year the young ones remind us who is relevant. This year it @sophaller Laughed and marched. Good for the @WNBA
On the heels of the announcement that @alexandracooper raised at at $500M valuation, they are also shutting down the Unwell Beverage business. What makes some Creator led beverages more successful than others ? it’s clearly not their influence alone…it’s the partners they chose, talent collaboration and commitment and some killer business people determined to make it work for the long haul. @spittinchiclets and @pinkwhitney are the blueprint for this and the partnership with @EWineries E&J Gallo continue to be the #1 selling flavored vodka brand globally. @BizNasty2point0 @ryanwhitney6 @barstoolsports @JaneWallStreet
deirdre ganun lester retweeted
What's next for @JomboyMedia?
Apparel.
"That's my next big thing. I'm rebuilding our apparel business from the ground up right now," @JomboyMedia CEO Courtney Hirsch tells @GanunLester.
Courtney & @Jomboy_ may not know much about launching apparel businesses, but they are both learning on the fly and hiring experts who have deep experience doing so.
"My next thing is to really build a lifestyle apparel brand and go after the young men that want to wear something that represents @JomboyMedia, but also just baseball culture, and it's a really cool-looking product that the design stands on its own."
deirdre ganun lester retweeted
Courtney Hirsch, CEO @JomboyMedia talks to @GanunLester about scaling by building national brands and IP.
"We took @TalkinYanks, which is still the number two baseball podcast in the world, and we took the success of that and built @TalkinBaseball_.
It was much easier to bring in these blue chip brands knowing that you're speaking to a national audience."
deirdre ganun lester retweeted
Commissioner Kim Ng of @theAUSLofficial & JaneWallStreet Executive Chair @GanunLester
talk about the importance of social media in AUSL's growth story.
"Social media is a huge part of the way that we are able to spread the word.
So you're connecting to the college fan base organically because of these athletes who are now posting, the colleges are now posting, and they're posting about AUSL, and they're posting about the next step in these athletes' journey." - Commissioner Ng
"I would even say 10 years ago when social media is arriving at our doorstep...athletes were not as quick to the platforms because they were athletes.
But now you have a generation of young people who've grown up very comfortable with social media...they're a lot more comfortable just putting themselves out there." - @GanunLester