EVP Research, Analytics & Consulting at SevenOne Entertainment Group, Geschäftsführer SevenOne Media GmbH (@P7S1Group)
Munich, Germany
Joined October 2011
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Guido Modenbach retweeted
The Ehrenberg-Bass Institute would like to thank everyone who has invited us to be featured on their podcast channels over the years. We've had many insightful conversations with amazing people and are pleased to share them with you here: lnkd.in/gkPDvEUZ.
Guido Modenbach retweeted
seven.one/portfolio/entertai… Entertainment Angebote | Seven.One Entertainment Group
Guido Modenbach retweeted
OTTO hat einen eigenen Streaming-Channel? Gibt’s das❓JA 🚀
Gemeinsam mit OTTO haben wir den ersten Branded On Demand Channel auf Joyn realisiert. Das bedeutet: über sieben Stunden exklusives Shopping-Entertainment!!
Guido Modenbach retweeted
How Professor Andrew Ehrenberg changed our view of how advertising works:
researchgate.net/profile/Byr…
Guido Modenbach retweeted
Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and “profits” going from minus 20m to 100m loss. “As it chases profitability”.
I predict that they’ll do better next year based on the fact that they surely can’t do worse 🤞
.@BloomandWild focuses on customer retention over acquisition as it chases profitability
The flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year
marketingweek.com/bloom-wild…
Guido Modenbach retweeted
This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and @ProfByron tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’
Read it here: link.springer.com/article/10…
#marketing #marketingscience #brandgrowth
Guido Modenbach retweeted
Prof. Jenni Romaniuk was interviewed on JUST Branding to discuss distinctive assets and its significance towards branding success, alongside the definition of differentiation.
open.spotify.com/episode/3bY…
Guido Modenbach retweeted
🚨🏆 Major Moment — Alex Cejka has won his 3rd Senior Major Championship. #SeniorOpen
Guido Modenbach retweeted
Kostenlose #Onlinevideo-Angebote werden täglich genutzt – die #Werbewirkung unterscheidet sich jedoch deutlich. BVoD-Angebote wie #Joyn sind in ihrer Wirkung mit TV vergleichbar und daher anderen Plattformen deutlich überlegen. Mehr Insights gibt's hier: ⬇️bit.ly/43XE0Kl
Guido Modenbach retweeted
Great perspective on transparency issues in programmatic advertising -- "it's a goddam lockbox"
mi-3.com.au/04-07-2023/its-g…
Guido Modenbach retweeted
“If you want to increase your price without losing volume then improve your product quality, or increase your physical & mental availability, ideally do both” Byron Sharp
Guido Modenbach retweeted
How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV | AdExchanger adexchanger.com/tv-and-video…
Guido Modenbach retweeted
egtabite 435: A compilation of TV insights and innovations bit.ly/egtabite435
Guido Modenbach retweeted
Auch von #P7S1 sind Kolleg:innen bei den @SOWG_Berlin2023 vor Ort: Frederike Wissel (Diversity & Inclusion) sowie Martin Martin und Oliver Stein von der Schwerbehindertenvertretung feuern gemeinsam die Athlet:innen an.
Auf die Plätze, fertig, los! In zwei Tagen starten die #SpecialOlympicsWorldGames Berlin 2023 - die weltweit größte inklusive Sportveranstaltung. Wir sind als Teil der Medienallianz mit dabei und freuen uns auf neun Tage voller Wettkämpfe, Emotionen und Spaß!
Guido Modenbach retweeted
Cem Özdemir will Werbung für ungesunde Lebensmittel verbieten. Dass er damit Journalismus und Demokratie den Boden unter den Füßen wegzieht, sagten ihm weder Staatssekretäre noch Berater. Warum das Werbeverbot die Medienvielfalt gefährdet... wiwo.de/politik/deutschland/… #Werbesprech
Guido Modenbach retweeted
We are very excited to announce the launch of Professor Jenni Romaniuk's new book, Better Brand Health! Now available for purchase worldwide, order your copy today.
marketingscience.info/better…
@UniversitySA
#evidencebasedmarketing #marketingscience
