@GDada7

CMO. Product Marketing & Strategy. Author of https://xitter.cf/t.co/xFgaI6b6pF Personal account @gerardodada. Tweets are my own. #ATX #Marketing

 Austin, TX
linkedin.com/in/gdada
Joined September 2014
  • Tweets774
  • Following886
  • Followers226
71Media
Gerardo Dada retweeted
Gerardo A. Dada@gerardodadaOct 3
Updated thinking on Personas: 8 Cardinal Principles to use Personas Effectively in Marketing - The Adaptive Marketer theadaptivemarketer.com/2015…

8 Cardinal Principles to use Personas Effectively in Marketing - The Adaptive Marketer

8 best practices to make Personas an effective tool to guide marketing activities by increasing customer understanding and empathy.

theadaptivemarketer.com
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Every business aims to deliver a better customer experience (at least they say they do). But what if it is the wrong strategy? customerthink.com/why-a-bett… #strategy #customerexperience #cx #cmo
🤖 Made with AI
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When a company decides where to play and how to win, it is also deciding which markets not to serve, which customers not to pursue, and which capabilities not to build. productmarketinghive.com/boo…

Book Review: OutPosition | PMM Hive

Product marketing insights from OutPosition by Gerardo Dada. A look at strategic positioning, differentiation, trade-offs, and why positioning is created through business decisions, not messaging...

productmarketinghive.com
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Nintendo almost died in 1985. It survived by refusing to call itself a video game company. That's category creation. Most companies get the naming right and the strategy wrong — or viceversa. Wrote about the difference. theadaptivemarketer.com/2026…

The Real Way to Escape a Competitive Red Ocean: Own the Category - The Adaptive Marketer

Category creation explained: how companies build, own, and defend a new market category — with real examples from tequila to enterprise software

theadaptivemarketer.com
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Top 10 Marketing and Strategy Books youtu.be/M-Zhw7AKQGU?si=1H_3… for every #strategy expert, #CMO, #CEO or #ProductStrategy leader Full article theadaptivemarketer.com/best…
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What is Product Marketing and why is it so Important? theadaptivemarketer.com/2016… #ProductMarketing #PMM #productmanagement #CMO

What is Product Marketing and why is it so Important? - The Adaptive Marketer

Product Marketing is a function that is almost never understood. This post defines product marketing, explains the function and the importance of the role.

theadaptivemarketer.com
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Understanding Product Marketing -Definition, Strategy & Core Responsibilities youtu.be/AobGooigNP4?si=53YZ… #productmarketing #CMO #PMM

Understanding Product Marketing -Definition, Strategy & Core Respon...

What is Product Marketing, and why is it one of the most critical f...

youtube.com
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The Strategist Toolkit - Strategic Frameworks Explained youtu.be/tsUJOrouE0w?si=KTPB…

The Strategist Toolkit - Strategic Frameworks Explained

Top 7 Strategy Frameworks Every Marketer Needs (SWOT, Porter's Five...

youtube.com
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Coffee and getting your customers to Love you theadaptivemarketer.com/2012…

Coffee and getting your customers to Love you - The Adaptive Marketer

How do you get customers to love your brand? Learn why product trial, storytelling, and customer education are essential for modern growth marketing.

theadaptivemarketer.com
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I discovered is a fascinating lesson in branding, positioning, pricing, scarcity—and the discipline required to create a category of your own. linkedin.com/pulse/richard-m… via @LinkedIn

Richard Mille: How a Marketer Out-Positioned Two Centuries of Watchmaking

In 2024, the most prestigious names in Swiss watchmaking had a hard year. Vacheron Constantin — founded in 1755 — saw sales drop around 14%.

linkedin.com
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Check out The 15 Foundational AI Books you need to read linkedin.com/pulse/15-founda… via @LinkedIn

The 15 Foundational AI Books you need to read

We all know AI is not just changing how we work. It is changing how markets form, how power moves, how companies compete, and how leaders make decisions.

linkedin.com
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Gerardo Dada retweeted
Gerardo A. Dada@gerardodadaMar 11
I just finished The Hero Code by Admiral William McRaven. A short book with 10 principles to live life by. Highly recommended. The audiobook is great. amzn.to/3P2DhWh
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A practical guide to HD audio for fellow audiophiles. It's changed how I listen forever.Link: theadaptivemarketer.com/2026… #HDAudio #MusicLovers
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Gerardo Dada retweeted
Gerardo Dada@GDada712 Dec 2025
Check out my latest article: Building a Category: How Catchpoint Repositioned Itself and Defined a New Category linkedin.com/pulse/building-… via @LinkedIn

Building a Category: How Catchpoint Repositioned Itself and Defined a New Category

A little over 3 years ago I joined Catchpoint, a software company who met my criteria for my ideal job: I wanted a medium-sized company (I am not good with big company politics), that had a great...

linkedin.com
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Technology investments needs to be aligned with customer adoption - what the EV challenges in the auto industry can teach us about the 3 horizon strategy framework:
Gerardo A. Dada@gerardodadaFeb 14
Most of us know Crossing the Chasm — but what happens when innovation strategy outruns customer adoption? The Three Horizons framework, with EVs as an example teach us that customers decide the horizon, not PR. 👉 theadaptivemarketer.com/2026… #strategy #technology #innovation

The Three Horizons Framework in Action: Lessons from the EV Transition - The Adaptive Marketer

A strategic analysis of the Three Horizons model and the EV transition—lessons on capital allocation, customer adoption, and market timing.

theadaptivemarketer.com
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Check out my latest article: Building a Category: How Catchpoint Repositioned Itself and Defined a New Category linkedin.com/pulse/building-… via @LinkedIn

Building a Category: How Catchpoint Repositioned Itself and Defined a New Category

A little over 3 years ago I joined Catchpoint, a software company who met my criteria for my ideal job: I wanted a medium-sized company (I am not good with big company politics), that had a great...

linkedin.com
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LogicMonitor and Catchpoint join forces to provide user-to-code observability #observability #monitoring #apm #ipm #cto #itops #aiops logicmonitor.com/blog/better…

Better Together: Building the Self-Healing Enterprise

LogicMonitor and Catchpoint unite to bring together infrastructure intelligence, Internet performance visibility, and AI-powered insight, creating a new path toward proactive, self-healing digital...

logicmonitor.com
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Gerardo Dada retweeted
Techmeme
@Techmeme2 Dec 2025
Vista Equity-backed infrastructure software company LogicMonitor acquires Catchpoint, which monitors user experiences across the internet, for $250M+ in cash (@lianabaker / Bloomberg) bloomberg.com/news/articles/… techmeme.com/251202/p23#a251… 📫 Subscribe: techmeme.com/newsletter?from…

Vista-Backed LogicMonitor Buys Monitoring Startup Catchpoint

Vista Equity Partners-backed infrastructure software company LogicMonitor is acquiring the startup Catchpoint for more than $250 million in cash.

bloomberg.com
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Everyone else: “We’re best-in-class!” Us: “We just acquired @Catchpoint and built the first AI platform that actually fixes things.” Observability just got loud: ow.ly/vNUg50XAfVZ
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Reducing APM Spend and getting better visibility sounds like a dream. But it is possible. Why Synthetic Tracing Delivers Better Data, Not Just More Data: thenewstack.io/why-synthetic… via @thenewstack #observability #apm

Why Synthetic Tracing Delivers Better Data, Not Just More Data

Synthetic tracing is like sending a robot to test your app before people use it, providing a cost-effective alternative to traditional APM.

thenewstack.io
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