We’re on the shortlist, x2. GALE is a finalist for @Adweek’s Innovation Agency of the Year & U.S. Media Agency of the Year, proof that our integrated offering keeps driving the industry forward and delivering for our clients. Proud to be recognized! adweek.com/agencies/adweek-r…
#ByTheNumbers: Despite economic pressures and declining consumer sentiment, U.S. online retail sales are expected to hit a record $275.1B this holiday season, a 6.7% YoY increase.
(via: @adweek)
adweek.com/commerce/holiday-…
Headed to Orlando for ANA Masters of Marketing? So are we. The theme, Catalyzing Growth, is at the heart of how GALE combines strategy, creativity, media, and tech to drive real business results. We’re excited to connect with top marketing leaders, and hope to see you there.
#ByTheNumbers: The number of creators is expected to double to 2,000 at this year’s Advertising Week. The event broadened creator-oriented discussion tracks and aims to generate $100 million in creator-brand deals across its four days.
(via @marketingdive)
marketingdive.com/news/insid…
What does it take for brands to earn attention in today’s crowded entertainment ecosystem? At Creative LIAisons, GALE’s Geoff Edwards joined global creative leaders to answer that question and more while exploring the work shaping entertainment, content, and culture.
#ByTheNumbers: YouTube has a 26% visibility score in AI search results, showing how video can be a powerful tool for brands looking to boost visibility, build authority, and stay discoverable in the age of AI-powered search.
(via @Digiday)
digiday.com/marketing/in-gra…
Next week, GALE’s Murtaza Mirza takes the stage at Grow With Braze Dubai to explore how brands can create meaningful customer experiences, connect every touchpoint, and measure what matters beyond opens and clicks. See you there?
Tomorrow at Creative LIAisons, GALE’s Geoff Edwards will take the stage with global creative leaders to explore the evolving roles of entertainment, content, and traditional advertising, and how brands can earn attention in an increasingly complex media landscape.
#ByTheNumbers: As shoppers embrace AI-powered recommendations, 56% prefer AI suggestions informed by creator or influencer reviews–reinforcing why strong brand-creator relationships matter.
(via @marketingdive)
marketingdive.com/news/creat…
More than half of teens say classroom learning doesn’t feel relevant to their future. MilkPEP & GALE created milkXP, a free YouTube series pairing educators & popular creators to connect lessons to real-life goals, starting w/ financial literacy. Read more gale.agency/blog-posts/gale-…
Winter prep feels like a chore. A warm, comfortable home doesn’t. Enercare’s new “Comfort Days” campaign, created with GALE, uses nostalgic claymation-style storytelling to focus on the payoff of preparing early. Read more: gale.agency/blog-posts/gale-…
#ByTheNumbers: Nearly half (49%) of Halloween shoppers begin planning before October, giving brands an opportunity to influence purchase decisions well ahead of the holiday.
(via: The Current)
thecurrent.com/marketing/49-…
Apple’s first-ever foldable phone is coming. What will that mean for advertisers?
In @ADWEEK, GALE’s Emily Kearns, Director, Social Strategy shares how the larger screen could inspire new approaches and timely storytelling: adweek.com/creativity/apples…
#ByTheNumbers: Advertisers increased summer spending on TikTok by 20-40%, making the platform a core channel for reaching families, expected to spend 47% more on back-to-school shopping than last year.
(via @digiday)
digiday.com/media-buying/med…
#ByTheNumbers: Livestream shopping is picking up steam. The U.S. industry is forecast to generate nearly $20B in sales in 2026, up about 35% YoY, as platforms like TikTok and Whatnot turn shopping into entertainment.
(via: @CNBC)
cnbc.com/2026/09/01/tiktok-w…
Retail media is entering a new era. The next phase will reward networks that earn trust through relevant inventory, credible measurement, and a deeper understanding of shoppers’ needs. GALE’s Dan Magurie explores what comes next: Explore more: gale.agency/blog-posts/retai…
#ByTheNumbers: As consumers increasingly turn to AI agents for shopping, 42% of U.S. millennials would allow AI agents to purchase items on their behalf within a $250 budget—provided they could return the items within seven days.
(via: @retaildive)
retaildive.com/news/retail-s…
🧟🥛 Spotted in @adage: Our latest w/ MilkPEP is a top campaign to know about. Featuring John Morgan of @forthepeople (and a zombie) the spot spoofs ‘90s legal ads, turning whole milk’s nutritional benefits into a back-to-school warning no one expected.
adage.com/creativity/campaig…
🧟🥛 In a satirical back-to-school campaign from GALE & @gonnaneedmilk, @JohnMorganESQ warns that milk’s healthy fats support brain development, making kids’ brains more appetizing to zombies. The parody keeps nutrition top of mind during a busy season. gale.agency/blog-posts/gale-…