@G23Fox

Dad & Creative Director. Love tech & football ⚽️ // Instagram: https://xitter.cf/t.co/72HZnz9V9k Medium: https://xitter.cf/t.co/SKfS78lUKZ

 Berlin, Germany
garethfox.com/
Joined May 2015
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95Media
“Why the client brief, creative brainstorming agency model no longer works …” medium.muz.li/why-the-client…

Why the client brief, creative brainstorming agency model no longer works …

… and how following Design Sprint methods is the answer.

medium.muz.li
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Gareth Fox retweeted
Nick Finck@nickf7 Dec 2018
I see a lot of design content (articles, podcasts, talks, etc) referencing only those at big brand names (e.g. Fortune 500) for quotes & commentary on how they work. Folks, let me be the first to tell you the big companies don’t know any better than you do. Blaze your own path.
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The #AppleEvent is as predictable as a new Porsche 911 design – at Berlin, Germany
Wolff Olins rebrands #Uber. What do you think? Do you even care? fastcompany.com/90235065/ube…
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Oh @Deloitte you had me reading a really very good report and thinking “this is good stuff” and then you go and drop this wankery. The term you are looking for is “adults”. You look like idiots.
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#Facebook inflates the number of people its ads reach, allegedly. Who knew 😉 mediapost.com/publications/a…

Digital News Daily: Facebook Sued Over Audience Metrics

"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the potential reach of its advertisements," business owner Danielle Singer alleges in a new class-action...

mediapost.com
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If only there was a word to describe the taking of pleasure from another person's misfortune. 🤔 #WMAus – at Berlin, Germany
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Currently making the rounds on Chinese social media: Young Chinese vs. old Americans during 2018 trade talks Young Western reps vs old Qing envoys at the signing of the 1901 Boxer Protocol A lot changes in one century.
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Honestly. Everyone in all of advertising should just resign and it’s should be accepted that everyone who worked on this has to make every single ad in the world from now . xitter.cf/mothershipsg/status/99…
Mothership@MothershipSG2 May 2018
Next level Japanese ad
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Gareth Fox retweeted
Tim Cook
@tim_cook6 May 2018
20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.
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The success of the mega merger between Asda and Sainsbury will hinge on the development of a brand architecture that can cope with back of house synergy and front of house distinctiveness. Its a strategy most companies fail miserably to achieve: marketingweek.com/2018/05/02…
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Zuckerberg's testimony was like a reluctant teenager having to spend time with his grandparents trying to explain the “world wide web” – at Hammersmith, London
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Great tour around the Karmarama office. Thanks @RicoChow 👍 – at London, England
"This willingness to do the job of a policymaker was sorely absent throughout Tuesday’s testimony. Far too many Senators framed the problems with Facebook as something for Zuckerberg to fix, and then tell Congress about later." theintercept.com/2018/04/10/…

The Senate Is Afraid to Govern. That's Great News for Facebook.

A willingness to do the job of a policymaker was sorely absent throughout Tuesday’s Facebook hearing.

theintercept.com
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Designers vs #designthinking subtraction.com/2018/04/02/i…
Gareth Fox retweeted
HOW Design@HOWbrand3 Apr 2018
#Netflix unveils Netflix Sans, a new custom #typeface developed with Dalton Maag via @itsnicethat buff.ly/2JdjbCa
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How $1 flows from Spotify to recording artists nyti.ms/2pWPMne
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This is what disruption looks like in contemporary marketing: suggesting reading books is a good idea and that training in marketing might make you a better marketer. I'm out there man, out there. marketingweek.com/2018/03/21…
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Wow, Apple with the timely shade in OS update form.
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Marketers are clueless about media effectiveness – here’s the proof marketingweek.com/2018/03/07…
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