Robot umps are here: What MLB players need to know to navigate ABS this spring

Here is what every big leaguer needs to know about ABS, according to players and managers who have experience with it in the minor leagues.

NBA All-Star Weekend's most exclusive event? It's a tech conference

This is the only business event featuring both Victor Wembanyama and Jensen Huang.

AI-powered sports media company raises $13 million, led by Alexis Ohanian and Giannis Antetokounmpo

ScorePlay's technology is used by more than 200 sports organizations around the world and helps teams streamline their highlights and clips using AI.

NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like Microsoft, Verizon and Nike. 

Why the NFL still uses refs, not technology, to spot the ball

Microchips have been in NFL footballs since 2017, but the accuracy still isn't there to fully rely on technology.

Meet the Thomas Edison of sports tech: LSU’s Jack Marucci

LSU athletics has an edge over all its opponents. His name is Jack Marucci. Marucci organized the training of all 21 of the institution’s Division I sports during his quarter-century stint as the...

We went inside the Amsterdam smart arena changing the game for sporting infrastructure

After achieving a historic first by powering a soccer match with clean energy, Johan Cruijff Arena aims to achieve net positive by 2030. CNBC stepped inside the stadium to explore how the venue is...

Atlanta Drive and TGL golf combining technology and traditional play

The Oregon Ducks’ Secret Army of Nerds

They don’t have the résumés of major college coaches and they’re paid next to nothing. But this group of little-known football obsessives are working to transform Oregon into a powerhouse.

First look: TGL’s indoor golf facility, SoFi Center, melds technology and golf for upcoming league

TGL's technological wizardry debuted this week with an impressive display of indoor golf.

How 3D technology changes how fans follow MLB

Major League Baseball introduced a new feature to its app for the 2024 season, making game action more accessible to fans. Its new platform, a live, 3D gamecast, boasts the latest technology in...

Illini football taps into wearable technology

Recent technological advancements allow teams to use wearable devices to track, recognize and analyze athletes’ performances. While these innovations have generated controversy, they ultimately...