Leading Communications at @AthleticBrewing | Posting about Health & Wellness, Beverages, and Fitness | Former Forbes Contributor + Brewbound (BevNET) Editor
Massachusetts
Joined June 2009
- Tweets1.1K
- Following312
- Followers5.1K
- Likes365
Pinned Tweet
What a great way to start the upcoming football season!
Very excited to team up with @DrakeMaye2 and @dak. Stay tuned for the new creative, which will begin rolling out next week!
We're excited to welcome pro football quarterbacks @DrakeMaye2 and @dak as athlete-partners in Athletic Brewing! 🏈🍻
The geniuses running @berlinairport Border Control currently have one gate open for all non EU passports on the day everyone is arriving for the marathon. Hundreds of people will easily be standing around for 1-2 hours. Bravo.
Beginning this season, 19.2 oz. cans of Run Wild IPA and Upside Dawn Golden will be available at locations throughout MetLife Stadium.
Shout-out to @Varneyco for having us on the program to share more about it.
@AthleticBrewing @MetLifeStadium @Giants @nyjets
🍺 America's drinking habits are changing and non-alcoholic beer is having a major moment. Athletic Brewing (@AthleticBrewing) Co-founder and CEO Bill Shufelt told us all about it.
Vote early and often! Free Wave IPA is certainly my favorite brew to drink during football season!
usatoday.com/sports/readers-…
A new matchday ritual: Introducing Clock End, our limited-time non-alcoholic Red launched in collaboration with @Arsenal and available exclusively in the UK.
Drawing inspiration from the historic Clock End at Highbury — home to the iconic clock now displayed at Emirates Stadium — Clock End is now available throughout Emirates Stadium, including Club Level bars, while supplies last.
Bridging Arsenal's heritage with @AthleticBrewing's dedication to brewing great-tasting NA beer, Clock End will also be available to purchase at select on- and off-trade locations across London, as well as online.
More: lnkd.in/euczdF2G
#COYG!
Will NA beer eventually be bigger than craft beer?
Bill makes the case on @tbpn
Thanks @jordihays and @johncoogan for having us on the show!
.@AthleticBrewing CEO Bill Shufelt says non-alcoholic beer will eventually be significantly bigger than craft beer, and a huge part of the overall beer category in the future.
"If you go back 50 years, light beer was one of the biggest megatrends to ever hit beer. It's an enormous part of the beer category today."
"Then you had big trends in craft beer. And where non-alcoholic beer comes in is all the experience, superior nutritionals (20% of the calories), plus all the flavor of great craft beer. It's emerging in this megatrend that has this really good line of sight to be the next huge thing in beer."
I qualified for the 2012 Boston Marathon when I was 24 (2010) with a 2:56:50 (3:10 BQ, 1:14 cut-off)
I qualified for the 2020 Boston Marathon when I was 33 (2019) with a 2:58:13 (3:05 BQ, 1:39 cut-off)
I turn 40 next May (3:05 BQ), and it seems reasonable to assume the cut-off will be ~5:00.
As I get older, the entry times (essentially) stay the same.
Today is the day that the BAA has notified qualified applicants of their acceptance into the 130th Boston Marathon. The 2026 race will be on April 20th.
A total of 33,249 applications were submitted. 24,362 qualified applicants were accepted.
• For example, if you were a man in the 18-34 age group, the BQ is 2:55:00 and so to be accepted you needed to run 2:50.26 or faster. For women and non-binary athletes in the 18-34 age group, the BQ is 3:25:00 and so you needed to run 3:20:26 or faster.
⏰ To be accepted, athletes needed to run at least 4 minutes and 34 seconds faster than the qualifying standard for their age group and gender.
By the numbers on the qualifiers:
• 5,397 qualifiers were ≥ 20:00 under their standard
• 8,961 were between 10:00–19:59 under
• 10,004 were between 4:34–9:59 under
Of those accepted: 13,823 men | 10,429 women | 110 non-binary athletes
🔟 719 athletes accepted based on having completed 10+ consecutive Boston Marathons
1️⃣ 10,710 runners will be running their first-ever Boston Marathon
Run Wild and Free Wave are the two best non-alcoholic IPAs in America, according to @Forbes!
"If you had just one chance to convince a beer drinker that non-alcoholic beer can be great, the Athletic Brewing’s celebrated Run Wild IPA is our top recommendation."
@AthleticBrewing
forbes.com/sites/forbes-pers…
Athletic Brewing 🤝 KC Current
Find us at @cpkcstadium before and during regular season home matches ⚽️
Cheers to a new partnership 🍻
America’s largest dedicated non-alcoholic brewer, @AthleticBrewing, is officially a partner of the KC Current! Starting this season, Athletic’s array of award winning non-alcoholic brews will be made available for fans inside @cpkcstadium!
Praying for good weather and a PR 🙏
Enjoy the brews! 🍻
Big thanks to @FurnRuns at @AthleticBrewing for sending me some beers for my Boston Marathon taper! No booze since Dec 15, 2024 (who’s counting?). Loving these NA brews – cheers to this awesome company that has helped get me through this big training block! #BostonMarathon2025
This is what you call having RANGE!
Congratulations to our legendary Brew Crew at @AthleticBrewing!
🥾 Over $6.4M donated since 2018!
🌎 The largest environmental grant program in the craft beer industry!
CT brewery raises millions for nature trails, preserves around the U.S. and the world trib.al/0aoO1Kk
Alcohol Moderation Trends (per NIQ):
20% of U.S. consumers plan to drink less alcohol as part of their New Year's Resolutions.
30% of the U.S. population consumes cannabis
88% of cannabis consumers believe it is healthier than alcohol.
93% of NA buyers are also purchasing alcohol-containing beer, wine, or spirits.
There are 300 days remaining in 2025.
I’m curious: Over the last 65 days, how many have included the consumption of alcohol?
9%0 Days / I Abstain
18%1-7 Days
22%8-14 Days
51%15+ Days
45 votes • Final resultsExciting day at @AthleticBrewing!
70% of concertgoers crave more NA options at live music events, and Athletic is answering the call by bringing our award-winning brews to 100+ @LiveNation concert venues and festivals nationwide!
Live Nation Partners With Non-Alcoholic Brewer Athletic Brewing Company
billboard.com/pro/live-natio…
Shout out to @ajzaleski, who captured Bill and John's story masterfully.
@AthleticBrewing is the No. 1 NA beer brand in America, with over 19% market share. In 2024, off-premise retail sales eclipsed $132M.
And we're just getting started! Onward!
How Athletic Brewing helped create a whole new category of drink: nonalcoholic beer that actually tastes … good? trib.al/BQECzEk
Sending ❤️ to all my fellow native Californians.
For resources and ways to help:
fire.ca.gov/
lafd.org/
supportlafd.org/
calfund.org/funds/wildfire-r…
cafirefoundation.org/
lafoodbank.org/donate/disast…
Thank you, Chris Kelly (@leninstomb), for so thoughtfully capturing the spirit behind our "Athletic January" campaign!
CMO Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.
marketingdive.com/news/athle…
