The online community helping the financial services sector optimise their investment in marketing technology.

United Kingdom
Joined May 2020
The new online platform for marketers and technologists in the financial services sector has arrived! Discover more: fsmartech.co.uk/ #Martech #financialservices
In a climate of tight deadlines and regulatory compliance, operational excellence will deliver agile and secure email and marketing automation management. @DResponse explain the core aspects needed to achieve operational efficiency in #emailmarketing. bit.ly/3m7Dffh
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Get your free ticket for #WebinarDays2021 with the code WD21FSMartech. Three days of webinars to learn how to take webinars to the next level. Including Oscar winner director #ThomasVinterberg on how to create content that connects with your audience. bit.ly/398PAbr
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Developing a successful content strategy is the best way to gain the attention of your audience and keep it until you can convert them into clients. @weareEF take a look at the steps you need to take to create a robust content plan. bit.ly/2X1cqiL #ContentMarketing
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In the latest issue of FSMarTech Leaders we spoke to @helpyourhumans covering the development of CMOs, digital transformation, artificial intelligence and even hypnopedia. bit.ly/3jTrxDv #MarTech
Pleased to announce the appointment of @BhanjiShehzad to our Advisory Board. He brings extensive experience with both consumer and business based organisations across different regions and sectors, is a CIM Fellow and has been awarded best marketer in the GCC by CMO Asia.#MarTech
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We are pleased to announce a new category partnership agreement with @labrysconsult, a new breed of consultancy firm, with offices in Dubai and Istanbul, combining marketing & business expertise with technology know-how and capabilities. bit.ly/3xdFekd #MarTech #AdTech
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It’s time for all financial services marketers to embrace #videomarketing and create content that connects and engages with your audience. Our online course created with @TwentyThree and @bigbutton covers all the essentials. bit.ly/2W5zTi8
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The future of #assetmanagement requires innovation fuelled by high quality data and a more direct Marketing&Sales partnership. @Broadridge’s report includes insights and actions for asset management marketers to navigate the changing role of Marketing. bit.ly/3rPWbQl
AI without the hassle and needing a Data Science team, @PerfectVirtual1 enables Financial Services Businesses to revolutionise their decision making with real-time predictions and recommendations to take action now. See more: bit.ly/3e71Dss #MarTech
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Technology allows #FinancialServices marketers to gather large amounts of data and to use it to deliver a more relevant and personalised experience. But it’s important that marketers keep abreast with #GDPR and understand how it affects their campaigns. bit.ly/3iuxk0r
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Third party cookies… no more. @sinangunal from @labrysconsult explains how Modern Loyalty can be a first party data collection, enrichment and activation method that creates sustainable and long-term bonds with customers. #marketingdata #customerloyalty bit.ly/375ogJX
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YouTube is the second biggest search engine and for many marketers it has been the place to post video content. Jeremy Stintion from @twentythree explains why using YouTube can harm your branding, SEO and website traffic. bit.ly/3rDd8h9 #DigitalMarketing #Video
#VideoMarketing can create unparalleled connection and engagement with your brand, support your SEO and increase awareness. This free online course, with @TwentyThree and @BigButton explores planning, production and distribution of video content. Enrol: bit.ly/3xoq6R
FSMarTech Leaders: Colin Bennett, Head of Digital Distribution at @GAMinsights, shares his journey and advice on integrating marketing and technology in the financial services sector. Thanks to Andrew Scott of @whitemarbleteam for hosting. bit.ly/3j4ile3 #MarTech
We have teamed up with @MrPMA4 to support financial service marketers with GDPR. The workshop will give you a thorough understanding of GDPR and PERCs and their impact on what you can do and how. Book your place: bit.ly/3hk0Oxg #GDPR #PECR #Marketing #DataPrivacy
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FSMarTech retweeted
If you are working or thinking of working in marketing for a Financial Service company then this might be of use to you under the current data protection climate. If you have any questions about the course do drop me a note ....... #data #gdprcompliance #…lnkd.in/eBMy4Tg
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MarTech is allowing financial services organisation to deliver relevant, personalised and integrated omnichannel experiences. But, CX cannot be traded for a reduction in data compliance, privacy, and ethics that can harm brand trust. bit.ly/2V1uxn9 #customerexperience
This workshop created with @andismit will help marketers understand how digital is changing expectation and experience for #financialservices buyers, how to adapt in response and how to build an effective digital marketing strategy. Book: bit.ly/3x3MNdm #DigitalMarketing
Announcing our Corporate Partnership with @iamAible. Marketing leaders use Aible to identify their ICP, optimize lead scoring, sharpen BD, improve channels and much more. We’re excited to contribute to the adoption of #AI in #financialservices to maximise #marketingeffectiveness.
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What are the parallels between high-performance sports coaching and training, and managing a central marketing team to foster the nextgen of marketing leaders? Hear it from Stewart Conway, Head of Central Marketing at @BMO(EMEA). bit.ly/36h75Vq #martech #AssetManagement
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