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Joined December 2021
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Frogman Media Group retweeted
Quick Marketing Challenge
To get a prospect to take action...
Is it better to focus on their pain or the promise?
And why?
Frogman Media Group retweeted
running an SEO agency is basically
20% doing SEO
30% project management
60% convincing clients not to change the entire strategy because they read a post on LinkedIn
Frogman Media Group retweeted
Just learn copywriting, you’ll be set for life
Start a personal brand? easy with copy
run affiliate / ecom? easy win copy
Marketing Agency? easy with copy
I could go on and on…
Just learn copywriting now
Frogman Media Group retweeted
Quick Copywriting Tip
Specificity sells.
It paints a vivid, concrete image for your prospects.
For example:
• The food was nice
Adding specificity:
• The stir-fried chicken and broccoli tasted every bit as good as it looked
Frogman Media Group retweeted
3 things your X profile needs
(if you want to make sales)
> Who you help
> What you help them do
> Proof you can help them do it
This makes it clear to your ideal customer that you can help them
Frogman Media Group retweeted
If you want to improve as a Copywriter…
There are few things as good as reviewing copy
Your own and other people’s
It builds up taste super well and gives you the ability to spot a lot of mistakes
Or you find stuff to implement for yourself
Highly recommend
Frogman Media Group retweeted
Quick Copywriting Tip
If you want to be a great copywriter don't just study copywriting.
You also want to study design...
So you know how to best present your copy.
And marketing...
So you can see the bigger picture and understand where your copy fits in.
Frogman Media Group retweeted
Your brand is the foundation of everything.
It shapes:
• Who you attract
• What you talk about
• How people perceive you
• What people associate with you
• What offers make sense for you to sell
Build it with intention.
Frogman Media Group retweeted
Quick Copywriting Tip
If you use a word your audience might not know…
Put it in quotes to show you understand.
For example:
• It works because of “cheminformatics”.
And then you can explain what it means.
Frogman Media Group retweeted
People are always surprised to hear I don’t actually *love* making content
I love the benefits (and second order benefits) of content
> visibility
> building trust
> clearer thinking
> compound authority
> money money money
Do it. It’s worth it.
