“We don’t have to come armed with every answer, we just have to come with the right data” - Amy Hebdon-Middleton, founder and Managing Director at Paid Search Magic.
#pcc#fos2026
Jono Alderson on measuring what matters: “Prompt tracking is a delusion, it feels like control but its a snapshot. It doesn’t tell you what people feel, think or want.”
#seo#fos2026
"It's not that automation is bad, we can't avoid it. But we are the adults in the room, so we have to prevent it from drifting." - Ameet Khabra, @HopSkipM3dia#pcc#fos2026
TikTok isn’t here to replace traditional advertising, it’s here to amplify it. Incremental value is created when traditional advertising works alongside TikTok search and TikTok ads. - Işıl Sağer
Product Marketing Manager, TikTok
#ppc#fos2026
